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SWOT Analysis
SWOT Analysis
Strength:
1. New/ innovative service. Our concept is new to Pakistan which is why it’ll attract more people.
2. We will have limited competition. There are other veterinary services offered in Pakistan but
they don’t deliver their services at the doorstep of the customer.
3. Limited start up risk
4. Highly experienced owner-operator
5. Quality and technologically – advanced equipment
6. We’ll hire highly trained and highly skilled staff. We’ll have a very effective communication
system for them.
7. Emphasis on quality care and customized attention.
8. Reduced labor cost is one of our strengths
9. Delivering cat/dog food at the homes of our customers will help us make good relationships
with them
Weakness:
1. Competitor can off similar service soon. Veterinary clinics are available in Pakistan. They can
start their vans providing veterinary services on the customer’s call in order to compete.
2. Transportation cost is high. In order to provide services at the customers home we will have to
cover the fuel charges too.
3. Limited startup cost invested
4. Restricted flexibility in prices is one of our weakness.
5. Small facility ( 1 van in the start)
6. No brand name. Since our service is going to be a new concept for the people it will not be easy
for them to trust us.
7. Low productivity
Opportunities:
Threats: