Table 7

Opportunity Screening Matrix

Very Very Sample

Criteria High Average Low Score
High Low Weight

Opportunity Screening Grid for each Opportunity

Rating 5 4 3 2 1 Weight Score

Relevance 5 1 9

Resonance 3 1 6

Reinforcement 10

of
5 1
Entrepreneurial

Interest

Revenues 4 2 7

Responsiveness 5 1 8

The table above is showing the opportunity matrix of the company by scoring itself for the

enterprise’s prediction on how the customers shall react upon seeing the product. By being a

relevant and a responsive company can affect consumer’s loyalty to the company’s product and to

the company itself.

The enterprise ensures to do all things to keep the good relationship of the company to

loyal customer by keeping these qualities lived within at all times. As good entrepreneurs, the

company and the man power make sure to reinforce entrepreneurial interest at a very high level.
With these, company expects great revenue within the period of manufacturing and that the target

customers love buying from the company’s Capsule Coat.