OPPORTUNITIES

ATTRACTIVENESS MATRIX
REPORT
Presented by Group 1
Element 1 Attractiveness Score and Justification
Market Potential (25%)
Cold Drinks Business E-Loading Services

1. Market Need Rating: 4 Rating: 3

Justification: Almost of the students Justification: Not all of the students in

needs cold drinks to refresh especially Bunawan National High School have
in this incoming summer. mobile phone.
2. Market Structure Rating: 4 Rating: 5

Justification: Cold Drink Business Justification: E-loading Services is

have balance market very highly emerging business.
structure(Seasonal) but this time
summer is coming. We can say that this
business is emerging (this time)
3. Market Size Rating: 5 Rating: 3

Justification: This business are Justification: Only persons have

accessible to everyone. mobile phones and gadgets its target
customer.
Element 1 Attractiveness Score and Justification
Market Potential (25%)
Cold Drinks Business E-Loading Services

4. Growth Rate Rating: 3 Rating: 5

Justification: Cold Drink Business Justification: E-loading Services is a

have a potential to grow but it is top grossing business
seasonal.
5. Market Capacity Rating: 4 Rating: 2

Justification: We believe that most of Justification: It takes a long time,

the grade 12 students venture a food
business in this incoming performance
exhibition so it is fully saturated with
competitors.
6. Market Share Rating: 3
students to have gadget especially here.
It is not saturated with competitors.
Rating: 3

Justification: Competition is tough so it Justification: Even it has a decent

is not easy to acquire new market. number of competitor but its target
market is also decent so it is not easy
to acquire new market.
Element 1 Attractiveness Score and Justification
Market Potential (25%)
Cold Drinks Business E-Loading Services

7. Cost Leadership Rating: 3 Rating: 4

Justification: It is not easy nor hard to Justification: We have member have

operate. expertise to this business.
Average Score 3.71 3.57

4453433=26 3535234=25

26/7=3.71 25/7=3.57
Description High Potential Market High Potential Market
Market potential Score 3.71 x 25%=0.93 3.57 x 25%=0.90
Element 2 Attractiveness Score and Justification
Financial Feasibility (25%)
Cold Drinks Business E-Loading Services

1. Net income Rating: 3 Rating: 4

Justification: Cold Drink Business is Justification: We believe that this

not that steady. business is steady and cost-efficient as
load balance became necessities in the
future.
2. Return on Investment and Capital Rating: 3 Rating: 3
Recovery Period
Justification: The return on investment Justification: E-loading services also
is not that slow nor fast to return. have slow nor fast in capital recovery.
3. Capitalization Rating: 3 Rating: 4

Justification: The capital is higher than Justification: The capital is reasonable.

E-loading business thus the ingredients
must be pay at bulk
Element 2 Attractiveness Score and Justification
Financial Feasibility (25%)
Cold Drinks Business E-Loading Services

4. Free Cash Flow Rating: 4 Rating: 3

Justification: It will depend on the Justification: The cash flow of this

season but we believe that this business service is neutral.
will be have a free cash flow since this
business will be venture during
summer season.
Average Score 3.25 3.5

3334=13 4343=14

13/4=3.25 14/4=3.5
Description High Potential Market High Potential Market
Market Potential Score 3.25 x 25%=0.81 3.5 x 25%=0.88
Element 3 Attractiveness Score and Justification
Competitive Advantage and
Cold Drinks Business E-Loading Services
Entrepreneurial Resources (50%)

1. Control Over Prices Distribution and Rating: 3.5 Rating: 4

Costs
Justification: A bit higher to average Justification: The load balance have
since we have a member that have constant pricing thus we have a slight
decent supplier that gives as a also a control of the pricing on how much we
decent price put to gain profit.
2. Barriers to Entry Rating: 4 Rating: 2

Justification: Even this business is not Justification: Even it is easier to

new but we can offer a unique and new venture but in this kind of market and
variation of products for easier to enter competitor selling this service is
the market. somewhat very tough.
3. Degree of fit Rating: 3.5 Rating: 4

Justification: A bit above to average Justification: We have a member that

since we believe that we can run this he can surely venture this business
business efficiently and we all have effectively.
member that have a capacity to attract
customer.
Element 3
Competitive Advantage and
Entrepreneurial Resources (50%)
4. Entrepreneurial and Technological
Differentiation
5. Service Management
5. Timing
Attractiveness Score and Justification
Cold Drinks Business
Rating: 3
Justification: This business not new in
the market
Rating: 3.7
Justification: We can say that we can
deliver the best customer service as we
have members that have expertise in
this field. It utilizes all of the member
in the group.
Rating: 5
Justification: The business are right on
time but it need preparation to polish.
E-Loading Services
Rating: 3.5
Justification: We can operate the
business using e-wallet which is more
reliable than traditional e-loading
business.
Rating: 3
Justification: We cant say that we cant
offer this service seamless as we have
only a few number of people have skill
to operate it and also it can’t utilize its
people resource as it needed only at
least one person to operate the
business.
Rating: 3
Justification: This service doesn't need
right time to venture.
Element 3 Attractiveness Score and Justification
Competitive Advantage and
Cold Drinks Business E-Loading Services
Entrepreneurial Resources (50%)

7. Fatal Flow Rating: 3 Rating: 4.5

Justification: We can’t say that this Justification: This business doesn’t

business is risk free because it is have any risk aside of its customer and
expected that our competitors also its expiry which isn’t big to deal about.
venture this business. It depends on the
uniqueness of our product and how we
attract the market.
8.Flexibility Rating: 3 Rating: 3

Justification: The business is adaptable Justification: The business is adaptable

to change depending in season. to change. Adapt slowly.
9. Opportunity Orientation Rating: 3 Rating: 4

Justification: The opportunity to this Justification: This business have long-

business depends on trends and season. term opportunity as internet became a
It is a short-term opportunity necessities in the future.
Element 3 Attractiveness Score and Justification
Competitive Advantage and
Cold Drinks Business E-Loading Services
Entrepreneurial Resources (50%)

10. Pricing Rating: 4 Rating: 4.5

Justification: The competition is tough Justification: Pricing depends on

thus the price is not high nor low. competitors but we can set the price for
more attractiveness.
11. Place of Distribution Rating: 5 Rating: 4

Justification: Since it is a school, it Justification: A bit lower because the

have decent customer, who want school are so big yet every canteen
something new and unique product to have E-loading services putting this
eat.(Student, Teacher) business a bit disadvantage.
12. Margin for Mistake and Error Rating: 3.5 Rating: 4

Justification: This business need more Justification: Even this service is easier
staff to operate thus it more likely to to run yet we can’t confidently say that
commit more mistakes and errors. we can’t commit any mistakes.
Element 3 Attractiveness Score and Justification
Competitive Advantage and
Cold Drinks Business E-Loading Services
Entrepreneurial Resources (50%)

13. Industry and Technical Expertise Rating: 4 Rating: 3

Justification: Most of our members Justification: Aside we have member

14. Integrity, Concern for the New
Venture and Intellectual Honesty
15. Personal Goals and Fit
have decent knowledge and skill
expertise to this business but we need
to learn more about this business side
of our venture.
Rating: 4.5
Justification: We have integrity to
venture this business because our
dignity matters on this business.
Rating: 5
that have expertise to this business. We
need to learn more about this business
side of our venture.
Rating: 4.5
Justification: We have integrity to
venture this business because our
dignity matters on this business.
Rating: 5

Justification: We have a clear goal to Justification: We have a clear goal to

run this business because depending on run this business because depending on
the outcome, our grades are in danger. the outcome, our grades are in danger.
Element 3
Competitive Advantage and
Entrepreneurial Resources (50%)
16. Desirability
17. Stress Management
Attractiveness Score and Justification
Cold Drinks Business E-Loading Services
Rating: 4.5 Rating: 3
Justification: Based on our meetings Justification: Only a handful of our
and plans, most of us want this members want to venture this business.
business to be venture as they have
skills and confidence to run this
business efficiently.
Rating: 4 Rating: 4.5
Justification: Even it needs more Justification: This business is easier to
people to run this business. We think operate thus it is easier to manage
that we can manage our stress as this stress with it.
business is the one we want to venture
and we don’t want to lose it because of
the stress we deal with.
Element 3 Attractiveness Score and Justification
Competitive Advantage and
Cold Drinks Business E-Loading Services
Entrepreneurial Resources (50%)

Average Score 3.89 3.74

Description High Potential Market High Potential Market

Financial Potential Score 3.89 x 50%=1.95 3.74 x 50%=1.87
 Summary of Opportunities Attractiveness Matrix

OAM Elements Cold Drink Business E-Loading Services

Market Potential (25%) 3.71 x 25%=0.93 3.57 x 25%=0.90
High Potential Market High Potential Market

Financial Potential (25%) 3.35 x 25%=0.81 3.5 x 25%=0.88

High Potential Market High Potential Market

Competitive Advantage and 3.89 x 50%=1.95 3.74 x 50%= 1.87

Entrepreneurial Resources Potential High Potential Market High Potential Market
(50%)
Total 3.69 3.65
THANK YOU!!!
Any Questions?