Welcome!

Theo Kokkinias
• Intl Business Development Director @ Forestview
• Engineer
• Marketer
• Manager
• Father of 3
TDG
IN NUMBERS 1 of 8 1 of 6
working with MSN partners
Facebook
partners
1 of 7
6.000 in the world
in the world
Sizmek
partners
publishers across in the world

6
the region

serving
more than
2.500+ 225 local offices in
digital marketing campaigns
clients per month the region

7
in 2014

110+
Marketing years of
Professionals continuous

#1
growth

Digital Media
Group in CE & SE
Europe
Top Sales House with strong local presence across the region.
Exclusively representing Microsoft Advertising, Facebook,
Skype and more than 100 local premium publishers. Working
with all major brand advertisers in operating countries.
Operates msn.gr in Greece.

Integrated Performance Marketing Agency.

FV serves the top direct response clients in CEE. FV operates
one of the largest affiliate networks in the region with more
than 6.000 affiliates.

Ad-Tech Services Integrator.

TW energizes publishers, advertisers and advertising agencies
to cut through the complexity of digital marketing and drive
their business fast forward. TailWind is the Preferred Partner
of Appnexus, and Sizmek.
 FORESTVIEW
ENGINEERING PERFORMANCE
FORESTVIEW FUNNEL
ENGINEERING PERFORMANCE

CPM CPC CPL CPA

Increasing Increasing
Volume Value
Brand / Awareness building Action / Intention focused
Unregistered Registered
View / Click Lead / Purchase / Click
Unqualified Qualified
Browsing Researching
Implicit Explicit
Reach Targeted
Click/Cost per Like
Click/Cost per Engagement
Conversion Funnel Impressions

CTR ToFu
Clicks

Conversion Rate

Conversions
BoFu
CPA
• Class of 2013
• 5 Digital Thinkers
• Class of 2014
• 12 Digital Thinkers
• Average Age: 26
• 76% Postgraduates
• Math
• Finance
• Communication
• Marketing
 Business Case Brief
• Tripsta, an international Online Tourism Agency has chosen our
company to been running a multichannel online campaign
targeted to Greek users.

• After the first test of 30 days we have achieved significant results,

increasing substantially their sales revenue. (see Excel File).

• The average profit margin Tripsta is making per sale is 7%.

 Business Case Data

Channel Cost Clicks CPC Conversions Conversion Rate Sales Revenue

newssite1.gr 3.032 € 9.728 0,31 € 146 1,50% 45.818 €
financesite.gr 2.845 € 4.333 0,66 € 84 1,95% 41.739 €
newssite2.gr 5.005 € 3.797 1,32 € 51 1,35% 15.429 €
Affiliate Marketing 320 € 1.853 0,17 € 56 3,00% 17.066 €
Google Display Network 14.759 € 35.473 0,42 € 780 2,20% 238.024 €
Google Adwords 20.848 € 37.039 0,56 € 889 2,40% 319.128 €
Facebook Advertising 15.393 € 25.831 0,60 € 568 2,20% 194.921 €

Please review the data and create a very brief presentation with the key
findings & suggestions to improve ROI
THANK YOU

Contact Details
Tel no: +30210 8026036
Email: theok@forestview.eu