eCircular

Department: SME BUSINESS UNIT

Sl.No.: 1361/2019 - 20
Circular No.: NBG/SMEBU-SMECAMPAIGN/79/2019 - 20
Date: Mon 23 Dec 2019
The Chief General Manager
State Bank of India
Local Head Office
(All Circles)
SME/CM/2019-20/HPS/CIR-01 Date: 23.12.2019
Dear Sir / Madam,
SME BUSINESS UNIT
“SME RENEWALS CAMPAIGN”
FROM 20TH DEC 2019 TO 29th FEB. 2020

The challenge of controlling NPA’s is an ongoing process but the technical NPA’s are
controllable and needs a focused approach day in and day out. The accounts
becoming NPA on account of Non-Renewal for more than 180 days amounts to
Rs.249.42 Cr and 16780 accounts as on 06.12.2019 as per NPA Dashboard. On
analysing the data for pending working capital renewals of all Circles, it is observed
that there are 40696 accounts and limits amounting to Rs.82,310.00 Cr pending for
renewal as on 30th Nov. 2019 . Further out of 40696 accounts 25383 accounts for
limits more than Rs.50.00 Lacs amounting to Rs.76,974.00 Cr are pending for renewal.
The Circle wise position is placed at Annexure-I.

2. In order to give thrust to renewal exercise, a campaign is launched w.e.f.

20.12.2019 to 29.02.2020 to ensure that there are no technical NPA’s on account of
Non-Renewal. Further, Circles are advised to familiarize the branch functionaries to
utilize the services of Contactless Lending Platform (CLP) i.e. GST, Income Tax and
CIC verification to its fullest, all renewals more than Rs.50.00 Lac and upto Rs.5.00 Cr
which have “In-Principle “approval will also be part of the campaign.

3. In order to complete the renewal exercise well in time, we expect that this campaign
will help to complete 100% renewals by 31st January 2020 (limits above Rs.50.00
Lacs). The details of the Campaign along with the proposed rewards and recognitions
are furnished in Annexures-II, III, IV.
4. Please bring the contents of this circular to all the branches / offices under your
control.

Yours faithfully,

Chief General Manager (SME & SCF)

 ANNEXURE-I

(Rs in Cr)
MORE THAN
TOTAL LIMIT OF WHICH 50 LACS
AMOUNT >50 LACS AMOUNT
NO OF DUE FOR NO OF ( AS ON
CIRCLE ACCOUNTS RENEWAL ACCOUNTS 30.11.2019)
KOLKATA 1881 3153 1113 2880
MAHARASHTRA 3014 6620 1978 6258
CHENNAI 2646 4523 1716 4207
DELHI 2538 6891 1847 6652
LUCKNOW 2655 3955 1614 3593
AHMEDABAD 2050 5871 1552 5695
HYDERABAD 2084 12301 1495 12103
BHOPAL 3023 4479 1777 4042
PATNA 2527 3198 1364 2787
CHANDIGARH 4315 5847 2011 5035
BHUBANESWAR 1894 3104 1144 2840
NORTH EAST 820 1204 538 1105
BENGALURU 2722 4501 1783 4175
TRIVANDRUM 2581 3597 1569 3262
JAIPUR 2800 4851 1808 4503
AMARAVATI 2299 3573 1402 3257
MUMBAI METRO 847 4642 672 4580
40696 82310 25383 76974
 Annexure-II

Details of the Campaign

Name SME Renewals

Period 20th December 2019 to 29th February 2020
Target  To ensure completion of Working Capital Renewals of borrowal
accounts for the financial year 2019-20 by 100% of all eligible
case and avoid slippage of accounts to NPA on account of
Technical NPA
 To cover all renewals upto Rs.5.00 Cr having “In-principle”
approval eligibility parameters, which will give a boost to utilising
CLP(Contactless Lending Platform)
Campaign  Only Limits due for renewal in Financial Year 2019-20 and
Features / renewal proposal completed upto 29.02.20 will be considered
Criteria for achievement.
 Controllers to ensure & verify that the updation of renewal date
in CBS is done after completing the sanction.

Campaign  100% Renewals of all eligible accounts above Rs.50.00

Target Lacs to be completed by 29th February 2020
Rewards &  Role-wise targets for various categories of role holders is placed
Recognition at Annexure-II.
 Rewards & Recognition proposed for various categories of
winners is placed at Annexure-III.
Other  Progress under the campaign will be tracked through Credit
Features Performance & Monitoring department site and Contactless
Lending Platform.
 Final results of the campaign will be published, based on
verification of Renewals pending with each RMME.
 Annexure-III

ROLE-WISE TARGETS

Circle / Network Level (Applicable for all Circles)

Targets allotted as % of Circle Target

Role Holders Super Star
Star Achiever Achiever
Achiever
CGM (Circle) 100% 90% to <95% 85% to <90%
GM (Network) 100% 90% to <95% 85% to <90%
DGM (SME) 100% 90% to <95% 85% to <90%

Zone / Region /Branch Level

Role Holders Super Star Achiever Star Achiever Achiever

DGM (B&O) 100% 90% to <95% 85% to <90%
AGM (RBO) @ 100% 90% to <95% 85% to <90%
RM (SME) 100% 90% to <95% 85% to <90%

@ Where a single RM (SME) is posted under AGM (RBO), the target allotted to RM
(SME) will be applicable to AGM (RBO).
 Annexure-IV
PROPOSED REWARDS & RECOGNITION

Applicable to Recognition
Role Holder(s)
CGM (Circle)  Super Star Achievers in all categories will be felicitated with
Certificate of Appreciation signed by MD (R&DB)
GM (Network)
 Star Achievers in all categories will be felicitated with
DGM (SME)
Certificate of Appreciation signed by MD (R&DB)

 Achievers in all categories will be felicitated with Certificate of

Appreciation signed by DMD (RB)

DGM (B&O)  Super Star Achievers will be felicitated with Certificate of

Appreciation signed by DMD (RB)

 Star Achievers will be felicitated with Certificate of

AGM (RBO)
Appreciation signed by DMD (RB)

 Achievers will be felicitated with Certificate of Appreciation

RM (SME) signed by DMD (RB).

Note: The above Recognition is subject to status of renewals in CPMD site