MEANS 1 2 3 4 5 6

FUNCTION
Contain Liquid Can Bottle Bag Box

Fill and Seal Fill and Heat Sealed Cap Glue Container Twist Bottle Cap
Container Seal Material Top

Empty Container Pull Tab Inserted Twist Top Tear Unfold Zipper
Straw Corner Container

Resist Forces Thick Walls Flexible

Materials
Identify Product Shape of Distinctive Color
Container Label

Figure 7.1 A morphological (“morph”) chart for the juice container design problem with functions listed
in the leftmost column. The means by which each can be implemented are arrayed along a row to each
entry's right.

MEANS 1 2 3 4 5 6
FUNCTIONS
Contain Liquid Can Bottle Bag Box
Fill and Seal Fill and Heat Sealed Cap Glue Container Twist Bottle
Container Seal Material Top Cap
Empty Container Pull Tab Inserted Twist Top Tear Unfold Zipp
Straw Corner Containe er
r
Resist Forces Thick Walls Flexible
Materials
Identify Product Shape of Distinctive Color
Container Label

MEANS 1 2 3 4 5 6
FUNCTIONS
Contain Liquid Can Bottle Bag Box
Fill and Seal Fill and Heat Sealed Cap Glue Container Twist Bottle Cap
Container Seal Material Top
Empty Container Pull Tab Inserted Twist Top Tear Unfold Zipp
Straw Corner Container er
Resist Forces Thick Walls Flexible
Materials
Identify Product Shape of Distinctive Color
Container Label
Figure 7.2 The morphological (“morph”) chart for the juice container design problem(Figure 7.1)is used
to show(a) two feasible design alternatives whose means are dark and light shaded, and (b) two infeasible
combinations whose means are also dark and light shaded.