Price is also one of the most important factors because most of the customers in the market

make their decision on the bases of the prices of the products. The companies have to set their
laptop prices on the bases of the fact that how much sensitive their target market is in respect
of prices. Like if the target consumers are low and middle class who purchase the laptops
which are lower in prices but are durable that they stay with them for longer period then to
capture them more discounts will be offered low-cost price strategy will be used for attracting
more customers like the Dell use (Corporation, Dell, 2018).

While Apple targets the upper-class society, so their laptop prices are higher as compared to
other competitors (HSN.Com, 2018). The companies of the laptop also use seasonal pricing,
wholesale pricing, and the volume discounts. The strategies of the pricing of the companies
are changes for responding effectively to the market and consumer’s needs (KB, 2018).

Promotion
Different companies’ offers different promotions to attract high customers because customers
are more price sensitive and low prices attracted them. The Apple Company uses the various
promotional strategies for attaining high market share. The company at start launch their
products at high prices, but after some time it offers a promotional discount that lower the
prices and grasp the attention of the customers (Dunn, 2017). The company also advertise
their products effectively on social media, magazines, and events. HP Company also
advertises their products effectively and offer many discounts that enhance their sales volume
and make it the leader company in the laptop industry (Statista, 2018)