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THOMAS L. R U B L E
Rider College
AND
KENNETH W . THOMAS
The two dimensions have also been identified in conflict research. Kelley,
Shure, Deutsch, Faucheux, Lanzetta, Moscovici, Nuttin, Rabbie, and
Thibaut (1970) asked subjects at eight research Sites to rate their own
expected behavior in a mixed-motive negotiation task, using a set of
bipolar, semantic differential scales which included a cooperative-competi-
tive scale. Factor analyses of the ratings yielded both evaluative and
dynamism factors. The cooperative-cofnpetitive dichotomy was not
consistently related to either of these factors, loading upon the evaluative
factor at some research sites, the dynamism factor at others, and neither
factor at another. The authors concluded that "the cooperative--competi-
tive distinction does not have a constant meaning but, rather, varies from
one situation or set of subjects to another" (p. 435).
An additional interpretation is that the cooperative-competitive dimen-
sion is insufficient to reflect the complexity of subjects' perceptions of
conflict behavior: This single dimension may collapse or cut across two
behavioral dimensions which are separately meaningful to individuals.
Bierman (1969) and Carson (1%9) cite converging evidence from concep-
tual and factor analytic studies in several fields which indicate that much
of interpersonal behavior can be represented by two major interpersonal
dimensions. The first dimension has been variously called "assertiveness"
(Borgatta, 1960), "dominance" (Leary, 1957), and "active expressive-
ness" (Bierman, 1969), and seems to involve the dynamic pursuit of one's
own needs. The second dimension has been labeled "love" (Leary, 1957),
"sociability" (Borgatta, 1960), and "acceptance" (Bierman, 1969), and
appears to involve concern for the welfare of others.
These dimensions appear isomorphic to Thomas' (Note 4) revision of
the two-dimensional model of conflict behavior developed by Blake and
Mouton (1964). As presented in Fig. 1, that revised model separates two
analytically independent dimensions of behavior in conflict situations: (1)
assertiveness, defined as a party's attempt to satisfy his own concerns,
and (2) cooperativeness, defined as attempts to satisfy the concerns of the
other person. These two dimensions are used to identify five "conflict-
handling modes": competing (assertive, uncooperative), avoiding (unasser-
tive, uncooperative), accommodating (unassertive, cooperative), collabo-
rating, (assertive, cooperative), and compromising (intermediate in both
assertiveness and cooperation). In contrast to the "cooperation-competi-
tion" dichotomy, this two-dimensional model proposes that the alternative
to cooperation is not necessarily competition, and vice versa: Competition
is defined as only one (assertive) uncooperative mode, and cooperation is
divided into assertive and unassertive varieties. In addition, an intermedi-
ate mode is specified. A key implication of the two-dimensional model has
been the identification of the assertive, cooperative mode, "collaborat-
MODEL OF CONFLICT BEHAVIOR 145
COMPETING COLLABORATING
I
CO
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Z
LU
> COMPROMISING
nc
I..IJ
O9
AVOIDING ACCOMMODATING
Uncooperative Cooperative
COOPERATIVENESS
FI6. 1. Two-dimensional model of conflict behavior.
ing," as a viable behavior in conflict situations. This mode, which has also
been termed "problem solving" (Blake, Shepard, & Mouton, 1964;
Walton & McKersie, 1965), "integrating" (Follet, 1941), and "confront-
ing" (Lawrence & Lorsch, 1967), has been recommended by proponents
of the two-dimensional model as an approach to conflict which transcends
zero-sum assumptions. Essentially, collaborating is an attempt to problem
solve with the other person find solutions which result in high degrees of
satisfication for both parties.
Although this two-dimensional model has been used in several studies
of organizational conflict, I the meaningfulness of this model to subjects
has not been tested. The present research used two separate studies to
examine the relationship between this two-dimensional model and the
semantic differential dimensions of connotative meaning which subjects
use to rate actual or hypothetical others in conflict situations. It was our
expectation that ratings of a target person on the dynamism dimension of
the semantic differential would vary with the perceived use of the
assertive versus unassertive conflict-handling modes, while ratings on the
evaluative dimension would vary with the perceived use of the coopera-
tive versus uncooperative modes. The expected relationship between
assertiveness and dynamism is obvious. A relationship between coopera-
tiveness and positive evaluation was expected for two reasons. First,
positive evaluation or regard may tend to result from goal-facilitating
1 Blake and Mouton (1964), Lawrence and Lorsch (1967), Burke (1970), Thomas and
Walton (Note 5), Renwick (Note 1), Ryan and Clemence (Note 3), Jamieson and
Thomas (1974).
146 RUBLE AND THOMAS
STUDY I
Study I provided a semistructured conflict situation which allowed pairs
of participants to determine their own behavior toward each other. No
attempt was made to randomly assign the subjects to experimental
conditions or to employ a control group, so that Study I may be
characterized as a pre-experimental design (Campbell & Stanley, 1%6).
Subjects
The subjects were 150 students enrolled in introductory management at
a California State University, with a median age of 25 years. The students
formed a very heterogenous sample with over one-half (53%) from
minority ethnic backgrounds.
Procedure 2
Subjects were presented with a case exercise in interdepartmental
relations in which two major departments faced the allocation of an
limited budget. The subjects were randomly assigned to play the roles of
two managers meeting to negotiate the budget allocation. Each subject
received instructions which described a set of departmental projects (five
or six) that could be funded and emphasized the importance of funding
one's own projects.
The task was structured so that four types of outcomes were possible:
(a) a compromise--the easiest solution was merely to sprit the funds down
the middle; (b) win-lose, where one person gained at the other's expense;
(c) lose-lose, where both come out lower than a simple compromise due to
a lack of agreement or inability to discern a better solution; and (d) an
"integrative" or collaborative solution which maximized the joint payoff.
These four outcomes were based on certain combinations of the projects
to be funded and were not specifically identified to the subjects in
advance. Fifteen minutes were allowed for negotiation.
After the negotiation session, the subjects completed a questionnaire
with two main sections focusing on the respondent's behavior and his
" coordinate' s" behavior. The section focusing on the coordinate is
relevant to the present paper. Five questions asked the respondent to rate
his coordinate's use of each of the conflict-handling modes on six-point
scales from "very little" to "very much." Items used were: (a) "the other
person took a stand and stuck to it" (competing); (b) "the other person
tried to avoid the task of negotiating" (avoiding); (c) "the other person
Details of the procedures, supporting materials, and questionnaires for Study I and
Study II may be found in Ruble (Note 2).
MODEL OF CONFLICT BEHAVIOR 147
TABLE 1
F A C T O R L O A D I N G S O F S E M A N T I C D I F F E R E N T I A L R A T I N G S OF T H E O T H E R ' S B E H A V I O R a
Factors
Adjective pairs 1 2 3
Hostile-friendly 61 -- --
Hard-soft 66 -- --
Deceptive-open -- -- 59
Dishonest-honest -- -- 86
Weak-strong -- 56 --
Unfair-fair 67 -- 51
Passive-active -- 59 --
Greedy-not greedy 73 -- --
Ineffective-effective -- 85 --
Stubborn-willing to give and take 78 -- --
TABLE 2
CORRELATIONS BETWEEN THE OTHER'S CONFLICT-HANDLING BEHAVIORAND SEMANTIC
DIFFERENTIAL RATINGS a
Dimension indices
Cooperation .61"* - . 16
Assertiveness - . 15 .45**
Conflict-handling modes
Competing -.50"* .36"*
Avoiding -.31"* - . 16
Accommodating .43** -.36**
Compromising .34** .08
Collaborating .21" .14
S T U D Y II
Study II was a simulation with the manipulation of conditions
accomplished by written descriptions of hypothetical conflict-handling
behaviors. Thus, the present study may be characterized as a controlled,
experimental design (Campbell & Stanley, 1%6).
Subjects
The subjects were 65 different undergraduate students enrolled in three
sections of introductory management courses at a Califonia State
University. Although personal background data were not obtained, the
subjects seemed quite heterogenous, as in the first study.
Procedure
The study was introduced as a case exercise in interdepartmental
relations, using case materials similar to those in Study I. Briefly, the
situation involved two department managers assigned the task of dividing
a fixed budget allocation to finance their own projects. After the students
read the case, the instructor explained that the case was in the process of
being developed for use as a role-playing exercise in future classes. The
students were asked to participate in the development of the exercise by
responding to a questionnaire as if they were actually engaged in the
negotiations. At this point, the questionnaire was distributed and the
students were given 20 rain to complete it.
The questionnaire was constructed to place each subject in the role of
one department manager meeting with another. Each subject was asked to
react to four hypothetical situations involving a conflict handling mode
150 RUBLE AND THOMAS
used by the other and four probable reasons (attributions) for that
particular behavior (e.g., "The other person takes a stand and sticks to it.
You think that this is probably because he has that kind of personality").
For each subject, the four hypothetical situations consisted of only one
conflict-handling mode paired each time with a different reason (N = 13
subjects per mode). Descriptions of the others' hypothetical conflict-
handling modes used essentially the same wording as the questionnaire
items used to rate the others' behavior in Study I. The four probable
reasons were included as part of a larger study on the mediating influence
of causal attributions and are not central to the analysis of the two-
dimensional model (see Ruble, Note 2). 3 Following each hypothetical
situation were a series of questions concerning the subject's reactions to
the other person, including his rating of the other on the 10 semantic
differential scales used in Study I. The other questions did not bear
directly upon perceptions of dynamism or evaluation and will not be
disucssed here.
Construction of the Dependent Variables
In order to construct evaluative and dynamism scales, the semantic
differential data from Study II were factor-analyzed using the same
procedures as those in Study I. However, due to the design of the
questionnaire in Study II, there were four sets of semantic differential
data to analyze, one set associated with each attribution category.
Because different attributions were expected to influence the factor
structure, separate factor analyses were performed on the semantic
differential ratings for each of the four attributional categories.
As expected, two basic factors emerged from the four analyses, an
evaluative factor and a dynamism factor, although the structure of the
evaluative factor varied somewhat over the four separate analyses. The
differences in factor structures were in line with the expectations
concerning the mediating effects of attributions on a person's perceptions
of a conflict actor. Nevertheless, the varied factor structures required some
decisions in constructing the dependent variables.
Two of the scales, deceptive-open and dishonest-honest, loaded on the
evaluative factor in all four analyses and two more, unfair-fair and
stubborn-willing to give and take, were present in three of the analyses.
These four scales were clearly appropriate to include in the construction
of the evaluative factor score. Another scale, hostile-friendly, loaded on
the evaluative factor in two of the analyses. Since this scale would have
been included on an a priori basis, it was decided to include it in
3The probable reasons given were: "because he has that kind of personality,"
"because he chose that strategy this time," "because the rules of the game determined
his behavior," and "because the instructions were not clear this time."
M O D E L OF C O N F L I C T B E H A V I O R 151
TABLE 3
MEAN EVALUATIVE AND DYNAMISM RATINGS a
A c t o r ' s conflict-handling m o d e s b
(competing and avoiding) and three of the modes were rated positively
(accommodating, compromising, and collaborating). Newman-Keuls post-
hoc tests indicated that the mean ratings of competing (J~ = 15.08) and
avoiding (J~ = 16.25) were significantly lower than the mean ratings of
accommodating (X = 19.62), compromising (J~ = 19.42), and collaborating
(J~ = 19.02) with a p-value less than .01 for all comparisons. Overall, two
"negative" modes and three "positive" modes were found. Basically,
these evaluative ratings support the premises of the two-dimensional
model of conflict-handling behavior. However, the ratings of compromis-
ing again deviated from the model, as this mode was rated quite positively
rather than falling between the cooperative and uncooperative modes.
The analysis of variance of the dynamism ratings also indicated that the
overall differences were significant (F = 7.43, df= 4, 60, p < .001).
Newman-Keuls post hoc tests indicated that competing was rated
significantly higher than avoiding (p < .01"), accommodating (p < .01), and
compromising (p < .05), while collaborating was rated significantly higher
than avoiding (p < .01) and accommodating (p < .05). Competing and
collaborating did not differ significantly. Similarly, avoiding and accommo-
dating did not differ significantly. Thus, avoiding and accommodating were
viewed as nondynamic modes, competition and collaborating,were viewed
as dynamic modes, and compromising fell in the middle. These results
suggest that the assertiveness dimension proposed by the two-dimensional
model was a meaningful dimension for the subjects in Study II. The
analysis of the dynamism ratings conformed quite closely to the assertive-
ness dimension of the model.
The results of Study II are graphed in Fig. 2, with each conflict-
handling mode plotted according to mean ratings on the evaluative and
xCOMPETING
12
xCOLLABORATING
rr"
11
£
o xCOMPROMtSING
10
xACCOMMODATING
9
xAVOIDING
,< 8
Z
15 16 17 18 19 20
DISCUSSION
The results of the two studies were quite consistent and seem to
indicate that individuals are sensitive to two rather distinct dimensions of
interpersonal conflict behavior: cooperativeness and assertiveness. The
semantic differential ratings of competing, accommodating, and avoiding
conformed closely to the expectations of the two-dimension model. The
ratings of collaborating were in the expected direction, but the strength of
these ratings was somewhat less than expected, particularly in Study I.
Finally, the dynamism ratings of compromising were as expected, but the
evaluative ratings of this mode deviated from the model in both studies.
The explanation for the somewhat lower ratings of collaborating is not
clear at this time. It is possible that the particularly low ratings in Study I
were influenced by the payoff structures. There was some asymmetry in
the payoffs so that one party gained more under collaboration than the
other party. The party gaining less may have responded less postively and
may have been perceived as less dynamic. However, since both parties
were "better off" with a collaborative solution than with a compromise,
the lower evaluative ratings of collaborating relative to compromising still
raise a question as to the dynamics of the interpersonal evaluation.
Moreover, since the ratings in Study II were not based on realized
outcomes, it appears that factors other than the payoff structure may be
operating.
Compromising was expected to receive rather neutral ratings on the
evaluative dimension but, instead, was rated quite positively in both
studies. One interpretation is that compromising is seen primarily as a
cooperative gesture--a "movement towards" another (Homey, 1945),
even though compromising is also partially a holding back. This emphasis
on the cooperative aspect of compromising is consistent with Bales' (1950)
classification of compromising as a social maintenance activity. A second
interpretation is simply that compromising is valued highly within our
pragmatic culture. Finally, it may be that the cooperative (evaluative)
dimension is more of a dichotomous dimension than a continuous
dimension--particularly in conflict situations.
Two different designs were used in the present research in order to
minimize the effects of a particular methodology on the results. However,
although the studies were different in many respects, there were some
important similarities in the two studies which may have contributed to
154 RUBLE AND THOMAS
REFERENCE NOTES
1. Renwick, P. A. The perception and management of interpersonal conflict in
organizations. Unpublished doctoral dissertation, Univ. of California, Berkeley,
1972,
2. Ruble, T. L. The role of causal attributions in conflict-handling behavior. Unpub-
lished doctoral dissertation, Univ. of California, Los Angeles, 1973.
3. Ryan, S. G., & Clemence, J. B. Conflict resolution behavior, influence, and
organizational effectiveness: an integrative study. Proceedings of the lOth annual
meetings of the Eastern Academy of Management, 1973.
4. Thomas, K. W. Conflict and conflict management. In M. Dunnette (Ed.), Handbook
of industrial and organizational psychology. Chicago: Rand McNally, 1975. Vol. II,
in press.
5. Thomas, K. W., & Walton, R. E. Conflict-handling behavior in interdepartmental
relations. Research paper No. 38, Division of Research, Graduate School of
Management, UCLA, 1971.
RECEIVED: October 31, 1974