Scribd Logo
Upload

Welcome to Scribd!

  • Satisfaction Brand Cat Norms

    Uploaded by

    Gelana Bedada
    9 views16 pages
    This document summarizes a research article from Marketing Letters published in July 1996 about how brand and category expectations differentially impact customer satisfaction and behavior. The article has been cited 53 times and received over 2,400 reads. The authors include David W. Stewart from Loyola Marymount University who has published 130 publications and received over 6,000 citations.

    Original Description:

    Original Title

    SatisfactionBrandCatNorms (1)

    Copyright

    © © All Rights Reserved

    Available Formats

    PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    This document summarizes a research article from Marketing Letters published in July 1996 about how brand and category expectations differentially impact customer satisfaction and behavior. The article has been cited 53 times and received over 2,400 reads. The authors include David W. Stewart from Loyola Marymount University who has published 130 publications and received over 6,000 citations.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    9 views16 pages

    Satisfaction Brand Cat Norms

    Uploaded by

    Gelana Bedada
    This document summarizes a research article from Marketing Letters published in July 1996 about how brand and category expectations differentially impact customer satisfaction and behavior. The article has been cited 53 times and received over 2,400 reads. The authors include David W. Stewart from Loyola Marymount University who has published 130 publications and received over 6,000 citations.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 16

    See discussions, stats, and author profiles for this publication at: https://www.researchgate.

    net/publication/226847492

    Customer satisfaction and customer behavior: The differential role of brand and
    category expectations

    Article  in  Marketing Letters · July 1996


    DOI: 10.1007/BF00435741

    CITATIONS READS

    53 2,458

    2 authors, including:

    David W. Stewart
    Loyola Marymount University
    130 PUBLICATIONS   6,229 CITATIONS   

    SEE PROFILE

    Some of the authors of this publication are also working on these related projects:

    Research Methods View project

    Higher Education View project

    All content following this page was uploaded by David W. Stewart on 13 October 2014.

    The user has requested enhancement of the downloaded file.


    View publication stats

    You might also like