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  • MC Quarrie 20 and 20 Mick 20199620 Figures 20 of 20 Rhetoric

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    Glennette Almora
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    This document summarizes a 1996 journal article that examines the use of rhetorical figures in advertising language. The article was published in the Journal of Consumer Research and has received over 600 citations. It has two authors, David Glen Mick of the University of Virginia and Edward F. Mcquarrie of Santa Clara University, who have both published numerous other works on marketing and consumer behavior.

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    McQuarrie20and20Mick20199620Figures20of20Rhetoric

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    This document summarizes a 1996 journal article that examines the use of rhetorical figures in advertising language. The article was published in the Journal of Consumer Research and has received over 600 citations. It has two authors, David Glen Mick of the University of Virginia and Edward F. Mcquarrie of Santa Clara University, who have both published numerous other works on marketing and consumer behavior.

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    © All Rights Reserved
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    13 views17 pages

    MC Quarrie 20 and 20 Mick 20199620 Figures 20 of 20 Rhetoric

    Uploaded by

    Glennette Almora
    This document summarizes a 1996 journal article that examines the use of rhetorical figures in advertising language. The article was published in the Journal of Consumer Research and has received over 600 citations. It has two authors, David Glen Mick of the University of Virginia and Edward F. Mcquarrie of Santa Clara University, who have both published numerous other works on marketing and consumer behavior.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
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    See discussions, stats, and author profiles for this publication at: https://www.researchgate.

    net/publication/24098932

    Figures of Rhetoric in Advertising Language

    Article  in  Journal of Consumer Research · March 1996


    DOI: 10.1086/209459 · Source: RePEc

    CITATIONS READS
    649 9,077

    2 authors:

    David Glen Mick Edward F. Mcquarrie


    University of Virginia Santa Clara University
    40 PUBLICATIONS   9,295 CITATIONS    84 PUBLICATIONS   5,788 CITATIONS   

    SEE PROFILE SEE PROFILE

    Some of the authors of this publication are also working on these related projects:

    Critiques of Marketing View project

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