Week 7 : The Nature of Consumer Attitudes and Change

Week 8 : DIFFUSION AND ADOPTION OF NEW PRODUCTS & CONSUMER DECISION MAKING

Week 9 : CONSUMER PROTECTION IN INDIA

Week 10 : CONSUMER BUYER BEHAVIOUR IN DIFFERENT MARKETING DOMAINS

Week 2 Graded Assessment

The due date for submitting this assignment has passed. Due on 2019-09-20, 00:00 IST.
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1) Jacob, Head-Marketing of a local computer institute thought due to limited budget that organization has, it is better to consider the 1 point
whole market as one single entity and service them with same products and other marketing elements. Jacob has adopted which kind of
marketing strategy? 

Unified marketing strategy

Single market strategy

Collective marketing strategy

Undifferentiated marketing strategy

No, the answer is incorrect.

Score: 0
Accepted Answers:
Undifferentiated marketing strategy

2) Segmentation approach which looks at the inherent qualities of individuals like personality and _________ is identified as 1 point
psychological segmentation. Fill in the blank.

Physical structure 

Behavioral maturity

Psychographic mindset

None of the above

No, the answer is incorrect.

Score: 0
Accepted Answers:
Psychographic mindset
 3) Under Life-style segmentation approach, there are various life stages described. One such is described as “coming of two 1 point
individuals together with commitment to self and family, wanting to spend on enjoying life’s best moments, gift galore, home infrastructure
development, and more”. Identify the life-stage. 

Newly married couples 

Young married with children

Young and bachelor stage

None of the above

No, the answer is incorrect.

Score: 0
Accepted Answers:
Newly married couples 

4) You must have noticed that we may gift a cloths to our parents from nearby retail store but we gift a branded cloth set to our 1 point
girlfriend / wife from Myntra.com known for fashion trend setter.  Our behaviour is thus in context to a particular usage situation. Marketers
thus tap this behaviour by displaying their product as most suitable for the given usage occasion. Identify this approach to segmentation. Fill in
the blank. 

1Psychological segmentation

User behavior segmentation

Lifestyle segmentation

Behavioural segmentation

No, the answer is incorrect.

Score: 0
Accepted Answers:
User behavior segmentation

5) There are different segmentation approaches. Marketers’ next challenge is to select one or more segments to target with an 1 point
appropriate marketing mix. To be an effective target, market segmentation should be
1. identifiable
2. reachable
3.  ______
4. _______

Fill in the blanks in random order with missing three criteria. 

a) Influenceable
b) Exploitable
c) Sufficient in terms of volume
d) Stable

a)  and  b) 

b) and  c)

c)  and  d)
 a) and c)

No, the answer is incorrect.

Score: 0
Accepted Answers:
c)  and  d)