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Padini Concept Store Overview

Padini Holdings Berhad offers customers a Padini Membership Card to earn extra discounts and points from purchases that can be converted to rebate vouchers. Padini has 330 stores located primarily in major shopping malls throughout Malaysia and other countries. The stores usually group different Padini concepts like Padini, Brands Outlet, and Vincci together. This provides convenience for customers by offering a variety of fashion products from Padini Holdings Berhad's labels in one store.

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Farhana Borhan
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121 views2 pages

Padini Concept Store Overview

Padini Holdings Berhad offers customers a Padini Membership Card to earn extra discounts and points from purchases that can be converted to rebate vouchers. Padini has 330 stores located primarily in major shopping malls throughout Malaysia and other countries. The stores usually group different Padini concepts like Padini, Brands Outlet, and Vincci together. This provides convenience for customers by offering a variety of fashion products from Padini Holdings Berhad's labels in one store.

Uploaded by

Farhana Borhan
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd

[Link]

my/news/nation/2019/09/28/chosen-as-the-best-in-their-fields

Besides, Padini Holdings Berhad offers Padini membership programme which allows
customers to apply membership card. A Padini Membership Card (PMC), is a privilege card for
customers to enjoy extra discount from Padini concept stores. Customers can use this card to
earn points from purchase and these points will be converted to rebate voucher.

[Link]
Padini has 330 freestanding stores, franchised outlets and consignment counters in Malaysia
and around the world [Pad16]. Padini’s stores are mostly located in shopping malls such as
1Utama, Ikano Power Centre, City Square, Aeon shopping mall and others. Locating itself in
these shopping malls makes the brand more visible and increases its brand awareness. Usually
Padini concept store like Padini, Brands Outlet, and Vincci are placed next to each other. A
Padini concept store usually consists of all the products of their labels under Padini Holdings
Berhad. Therefore, all the fashion products consumers need are located in a single store. This
can be very convenient for many people especially when it comes to family shopping.

Conclusion
Padini Concept Stores is a full fashion house [May11]. It is an ideal store for manycustomers
that look for a variety of fashion garments and accessories. Hence, it issuitable for a wide range
of customers ranging from male to female, children and adults, and even maternity clothing.
Different labels under Padini Holdings Berhad enable the company to capture customers from
different segment of the market. For example, teenagers like to shop at Padini Concept Store
due to its casual and stylish outfits such as polo t-shirts, graphic t-shirts, dresses and many other
choices. Family shoppers can get their clothing essentials in Padini ConceptStores since the
store provides a broad range of product lines including children wear, maternity wear, office
wear and casual clothing.

Recommendations
Padini Concept Store is a successful fashion brand in Malaysia generally. However, with many
brands emerging in the market, Padini Concept Store slowly lose customer retention and loyalty.
The changing social trend also affect greatly on the purchase of fashion products. Many
customers prefer fast fashion brands like Zara, H&M, Forever 21, Bershka and others. These
brands draw more customers due to their fashion styles that are more appealing compared to
PadiniConcept Stores. The competitors are well aware of the popular social trend and produces
fashion cloths and items ahead of time. The brand image is also distinctive. Although the prices
are higher, customers are willing to spend more

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