'PADINI'

Historical background of the shops.

Padini began operations as Hwayo Garments Manufacturers Company in 1971, it

was affiliated in garment manufacturing and wholesaling. It entered the retail
industry in 1975 with flagship brand Padini. VINCCI was established to market ladies
shoes, bags, belts and other accessories in 1986. Many brands including MIKI, SEED,
ROP, P & Co. and PADINI AUTHENTICS labels were launched in the following
decades.In 1991, Home Stores Sdn Bhd was launched to hold all the companies
involved in the Group's retail, wholesale and manufacturing businesses. It was
subsequently renamed to the present Padini Holdings a year later. In 1995, Padini
Holdings Sdn Bhd was converted to a public company limited by shares and
adopted the name, Padini Holdings Berhad and soon listed on the Second Board of
the then Kuala Lumpur Stock Exchange.The year 2000 witnessed the establishment
of Padini Dot Com Sdn Bhd to provide electronicbusiness services and solutions for
the group. Padini Holdings was transferred to the Main Board of the KLCI Bursa
Malaysia in 2005.

Pictures of the shop:

Pictures of the products sold:

Direction to the shop; address.

Komtar JBCC (Lot No 138 & 139 First Floor), 80000 Johor Bahru, Johor, Malaysia

Contact number of shops.

TEL : 016 7213809

Business hours
Monday - Sunday 10am-10pm

Value proposition of the shopswhat makes the shops special and attractive

VINCCI
The most prominent brand of the Padini family. A footwear brand that focuses on
chic and affordability, most of its shoes are made from synthetic material. It also
sells watches, sunglasses, PVC handbags and bead accessories.
MIKI
The two brands under the MIKI flag are: MIKI Kids and MIKI Maternity. MIKI Kids are
designed for toddlers while Miki Maternity is designed for fashionable mums-to-be.
polyester spandex, poly rayon spandex, cotton poplin and cotton nylon are among
the materials used.
SEED
SEED focuses on urban office-wear for the masses. Affordable and forward-looking.
The clothes under this line are usually jackets, coats, suits, office pants and kneelength skirts.
Padini Authentics
This brand focuses on quality casual wear. Its targets the teenager segment of the
market. It sells pullovers, jackets, shirts and a variety of denims, khakis and
knitwear.

PADINI
PRODUCT

Products of PADINI falls under consumer product which categorized as shopping

products.PADINI itself has other alternatives brands under it. There are PADINI, Seed
,Pdi , PADINI Authentic , P&Co, Miki maternity , Vincci , Vincci accessories , Miki kids.
The essential of PDI is to emphasis the casual stylish that can be accepted in any
occasion. It's purpose to let any guy or girl to get a style fix among the fashioncurrent jeans, T-shirts, jackets, casual basic-T, belt, socks, scarf and even
accessories in a shopper-friendly setting.PADINI is focus more on basic and family
lifestyle and aim for anyone who likes and extols casual style. PADINI provides the
essential working lifestyle for the modern working man and women. The PADINI
collection carries a clean, timeless and modern to the working lifestyle. This brand is
focuses on the formal wear and centralize customers base for workers. PADINI has
launched out several of tie, belt, shirt and coat.

PRICE
Pricing are one of the most important elements of the marketing mix, as it is the
only mix, which generates a turnover for the organization. Pricing is difficult and
must reflect supply and demand relationship. Pricing for a product too high or too
low could mean a loss of sales for the organization. PADINI authenthic and Vinnci to
penetrate the maket deeply. Both of these brands are low cost pricing and more
focus on the middle class of customer base. Product price of these two brands are
low and affordable. This is because there are more middle class of customer base
compare to high consumption of customer base. Miki maternity is pay attention on
the fashionable mums-to-be. This brand only focuses on the pregnant women and
mums-to-be customer's base and Miki kids is focus on the children customer's base.
Product price of this brand is quiet high and is consider as premium pricing.

THE REASON OF THE PRODUCTS ARE POPULAR AMONG THE CUSTOMERS

They will continue to maintain their high standard of design and manufacturing
quality as well as affordability. PADINI use the differentiation of professional ,stylish
and fashionable to position the products in the consumer minds. Carries out marketskimming pricing and setting a high price for Seed and PADINI to "skim" revenues
layer-by-layer from those willing to pay the high price. Their brand image is strongly
attached importance to the real value: quality, functionality and price.

RECOMMENDATION
After the overall marketing research regarding this company, we would make some
recommendation about the product, market development, marketing technique,
public promotion and sales rules and regulation.
Talking about the product, PADINI has never come out with unisex merchandise, as
our experience as promoter in this company, we always get this question from
customer .Also, we would suggest PADINI may make some couple design since the
company is already well-established, these two product may probably open a new
market to new young generation as their target, the company may choose the A
outlet to do market testing by coming out limited quantity.
While for marketing technique, we can see PADINI has not yet to explore in the
online buying. We suggest PADINI can set up a blog which contain all brands
product. Before that, perhaps the company must set up an IT department to do IT
support for future transaction and create a IT system to company. They may cooperate with some banks to offer discount by using online banking service. On the
other hands, PADINI can also cooperate with some local distributors in the Malaysia
like Citi-link or Sky Net to send out the order. Every transaction made by the
customer will be shown a payment statement and it was guaranteed by the bank.
Besides, the distribution of the order will directly send to the stated address
according to the information stated on the order form by the customer.

Then, since PADINI is already well-known in fashion industry, we believe they are
able to do a fashion show by hiring professional model, wearing their new products
and having a fashion show .The company may invite some fashion professional
,helping to to advertising and promote their company. Besides, the company can
organize a model show or competition by wearing their new products in specific
mall like Gurney or Mid Valley, this will cost lesser. Furthermore, PADINI can sponsor
to some well-known ladies magazine with conditions that include few pages which
advertising about PADINI new products in every publication of magazine, for
example Vogue and Nirvana Women.