9/26/2019 E-COMMERCE

SUMMARY

Submitted To:
Dr Adeel Luqman
Submitted by:
Habiba Kausar
Department:
Bs-commerce 7TH

Fatima Jinnah women university

Rawalpindi
 Customer’s purchase decision-making process in social commerce: A social
learning perspective.

Summary:

Social commerce has come a long way and it is doing a great deal to meet the needs of providing
social commerce components (SCC). Customers across the globe now in a more precise way to
purchase. To promote SCC at a broader or business level, it is important to implement it through
social commerce. It is keen to help the customers especially in their purchase decision making
process. Customers now can find it easy to make decision because of the fact that the three main
SCCs such as forum and communities, ratings and reviews as well as social recommendation.
Have a better influence on them. These three main SCCs can proved to be very useful as far as
designing websites are concerned.

Social commerce is focusing on social goals like networking, collaborating and information
sharing and it can also set eyes on shopping. It also involves social communities to promote
online communities which is key to build interaction among the customers. Social commerce is
quite crucial in terms of customers as well as business goals since it can develop promising
approaches social and interactive. In this way the customers can express themselves freely and
they can share some quality information that is the reason why social information is so necessary
that it reflexes on the decision making process of the customers which enables them to purchase
convincingly.

It is great platform for social learning. Customers acquire a lot of social knowledge about
different products. It leads them towards traditional learning also. It define that people can learn
and observe a lot of things looking at other people, so this is how it sets an environment of
social learning through which people can interact and share a great amount of knowledge with
each other.

This article also describes the two main dimensions of social learning theory. The cognitive
dimension is the one which is regarded as a learning content. It is sometime that stimulates the
skills and knowledge of the learner whereas it also develops mental strength feelings and
motivations. Cognitive and the affective appraisal are basically the psychology of the person.
So both these dimensions are key to build the skills and understanding of the customers. An
individual can learn so many things through information sharing with other customers, so all in
all it is a platform that revolve around the learning process of the customers and their intellectual
goals.

As far as the practical implications are concerned social commerce is a fine learning curve for
the customers. They can take a great experience from social learning theory to help themselves.
Most often the customers find it hard to decide about purchasing but the new strategies and
components of the social commerce are able enough to help them for long-term goals.

Last but not the least, the social commerce is stimulating with time and it is finding ways to help
the customers who are struggling to decide about purchasing. But this is not enough, the
managers should resource more components and skills to get through many issues.

Strengths:

 Social commerce enables the customers to get at the social knowledge and have a better
understanding of the purchasing and decision-making process.
 Defines more approaches which are key to know about business goals and purchasing.
 Through social learning theory, customers can get through social goals.
 Promoting cognitive and affective dimensions can result in improving a lot of skills

Weaknesses:

 This article did not highlights the limited resources of social commerce
 Secondly, it did not focus that how customers can go about their goals in future.
 Thirdly, this article did not depicts about the resources that should be implemented and
allocated.