Chapters 7-12 E-commerce

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1. According to data from Pew Research C) cleared 8. All of the following are examples of Amazon A) Amazon
Center, which of the following is the action Web browser Web Services except: Prime.
which the highest percentage of Internet history and A) Amazon Prime.
users has taken to preserve their privacy cookies B) Amazon S3.
online? C) Amazon EC2.
A) used an anonymous Web browsing D) Amazon Glacier.
service
9. All of the following are examples of dark B) tweets
B) encrypted their communications
social except:
C) cleared Web browser history and cookies
A) e-mail
D) posted comments online anonymously
B) tweets
2. Ads that appear in a Facebook user's News C) Page Post C) SMS texts
Feed are called: Ads. D) Snapchat
A) Marketplace Ads.
10. All of the following are examples of direct D) desktop
B) Promoted Ads.
goods in the auto industry except: computers
C) Page Post Ads.
A) sheet steel.
D) Brand Ads
B) shatter-resistant glass.
3. All of the following are advantages of D) faster C) rubber molding.
online retail except: delivery of D) desktop computers
A) lower supply chain costs. goods.
11. All of the following are examples of B) Amazon
B) lower cost of distribution.
technology convergence except: Books
C) ability to change prices.
A) the iPad. Publishing.
D) faster delivery of goods.
B) Amazon Books Publishing.
4. All of the following are aspects of content A) language. C) Apple TV.
convergence except: D) smartphones.
A) language.
12. All of the following are examples of the B) high
B) design.
challenges that traditional manufacturers cost
C) production.
experience when using the Internet to sell structures.
D) distribution
directly to the consumer except:
5. All of the following are benefits of auctions C) decreased A) moving to a demand-pull model.
except: price B) high cost structures.
A) more efficient price discovery. transparency. C) developing a fast-response online order
B) lower transaction costs. and fulfillment system.
C) decreased price transparency. D) channel conflict.
D) increased market efficiency.
13. All of the following are factors that will be D) free
6. All of the following are challenges faced by D) building a considered in determining whether use of availability
bricks-and-clicks firms except: brand name. copyrighted material is "fair use" except the: of the
A) coordinating prices across channels. A) nature of the work used. work on
B) handling returns of Web purchases at B) amount of the work used. the Web.
retail outlets. C) market effect of the use.
C) building a credible Web site. D) free availability of the work on the Web.
D) building a brand name.
14. All of the following are forms of collaboration A) RFQs.
7. All of the following are challenges for D) building among businesses except:
catalog merchants except: sophisticated A) RFQs.
A) high costs of printing and mailing. order entry B) CPFR.
B) building a credible Web site. and C) demand chain visibility.
C) the need to bring staff in or manage new fulfillment D) marketing coordination and product design.
technology. systems.
D) building sophisticated order entry and
fulfillment systems.
15. All of the following are Pinterest D) Promoted 21. All of the following are weaknesses of B) EDI lacks
marketing tools except: Accounts. EDI except: universal
A) Brand pages. A) EDI is not well suited for electronic standards.
B) Product Pins. marketplaces.
C) Promoted Pins. B) EDI lacks universal standards.
D) Promoted Accounts. C) EDI does not provide a real-time
communication environment.
16. All of the following are possible A) up to ten
D) EDI does not scale easily.
penalties for violating the Digital years
Millennium Copyright Act (DMCA) imprisonment for 22. All of the following have led to the C)
except: a first offense. development of outsourcing of environmental
A) up to ten years imprisonment for a manufacturing around the world except: concerns.
first offense. A) technology.
B) fines up to $500,000 for a first B) globalization of trade.
offense. C) environmental concerns.
C) fines up to $1 million for a repeat D) high levels of wage disparity between
offense. the developed and undeveloped worlds.
D) restitution to the injured parties for
23. All of the following marketing tools on A) Brand
any losses due to infringement.
Facebook require payment except: Pages.
17. All of the following are potential B) increased A) Brand Pages.
benefits of B2B e-commerce except: product cycle B) Right-Hand Sidebar Ads.
A) increased production flexibility. time. C) News Feed Page Post Ads.
B) increased product cycle time. D) Mobile Ads.
C) increased opportunities to
24. All of the following services require A) financial
collaborate with suppliers and
extensive personalization except: services.
distributors.
A) financial services.
D) increased visibility and real-time
B) legal services.
information sharing among all
C) medical services.
participants in the supply chain network.
D) accounting services.
18. All of the following are potential C) lower price
25. All of the following statements about A) Amazon
benefits of B2B e-commerce except: transparency.
Amazon are true except: did not show a
A) lower administrative costs.
A) Amazon did not show a profit in 2013. profit in 2013.
B) lower search costs.
B) Amazon is at the forefront of the
C) lower price transparency.
"infrastructure as a service" market.
D) lower transaction costs.
C) eBay can be considered a competitor
19. All of the following are solutions to the D) fixed pricing. of Amazon's.
problem of high monitoring costs D) Amazon continues to generate
except: revenue primarily by selling products
A) seller rating systems.
B) watch lists.
C) proxy bidding.
D) fixed pricing.
20. All of the following are strategic factors D) power of
that pertain specifically to a firm and its customers.
related businesses except:
A) core competencies.
B) synergies.
C) technology.
D) power of customers.
26. All of the following
statements about patents are
true except:
A) it is more difficult to
obtain a copyright than it is
to obtain a patent.
B) the four types of
inventions protected by
patent law are machines,
manmade products,
compositions of matter, and
processing methods.
C) computer programs can be
patented.
D) in order to be patented,
an invention must be
nonobvious.
27. All of the following
statements about the Digital
Millennium Copyright Act
(DMCA) are true except:
A) the DMCA makes it illegal
to circumvent technological
measures to protect works.
B) the DMCA makes Internet
Service Providers (ISPs)
responsible and accountable
for hosting Web sites or
providing services to
infringers regardless of
whether the ISP is aware of
infringement.
C) the DMCA requires search
engines to block access to
infringing sites.
D) the DMCA allows libraries
to make digital copies of
works for internal use only.
A) it is more difficult to 28.
obtain a copyright than it is
to obtain a patent.
29.
B) the DMCA makes Internet
Service Providers (ISPs)
responsible and
accountable for hosting
Web sites or providing
services to infringers
regardless of whether the
ISP is aware of infringement.
30.
All of the following statements B) the MOTO sector is
about the MOTO sector are true also referred to as the
except: specialty store sector.
A) compared to general
merchandisers, the transition to
e-commerce has been easier for
MOTO firms.
B) the MOTO sector is also
referred to as the specialty store
sector.
C) MOTO was the last
technological revolution that
preceded e-commerce.
D) distribution of catalogs is one
of MOTO retailers' biggest
expenses.
All of the following statements A) the Internet has
about the online insurance dramatically changed
industry are true except: the insurance industry's
A) the Internet has dramatically value chain.
changed the insurance industry's
value chain.
B) Web sites of almost all the
major firms provide the ability to
obtain an online quote.
C) Internet usage has led to a
decline in term life insurance
prices industry-wide.
D) the industry has been very
successful in attracting visitors
searching for information.
All of the following statements D) the Internet and e-
about the online real estate commerce have created
services market are true except: significant
A) Zillow and Trulia together disintermediation in the
account for over 60% of Web real estate marketplace.
and mobile traffic to online real
estate sites.
B) real estate differs from other
types of online financial services
because it is impossible to
complete a property transaction
online.
C) the primary service offered
by real estate sites is a listing of
houses available.
D) the Internet and e-commerce
have created significant
disintermediation in the real
estate marketplace.
31. All of the following statements
are true except:
A) in a B2C auction, consumers
sell goods to other consumers.
B) auctions constituted a
significant part of B2B e-
commerce in 2014.
C) over a third of procurement
officers use auctions to procure
goods.
D) Sam's Club is an example of
an online B2C auction
32. All of the following types of
auctions involve single units
except:
A) English auction.
B) Dutch Internet.
C) Name Your Own Price auction.
D) penny auction.
33. All of the following typically
favor the elimination of DRM
except:
A) hackers.
B) technology companies.
C) content owners.
D) telecommunications pipeline
companies
34. All of the following were factors
that precipitated the growth of
MOTO except:
A) the national toll-free call
system.
B) the growth of the cellular
phone industry.
C) falling long distance
telecommunications prices.
D) the growth of the credit card
industry
A) in a B2C auction, 35.
consumers sell goods to
other consumers.
B) Dutch Internet.
36.
C) content owners.
37.
B) the growth of the
cellular phone industry.
38.
39.
All of the following were A) new, "first-mover"
parts of the vision during the middlemen, with expertise in
early days of e-commerce e-commerce, would force
except the belief that: traditional intermediaries
A) new, "first-mover" out of business.
middlemen, with expertise in
e-commerce, would force
traditional intermediaries out
of business.
B) Web consumers were
rational and cost-driven.
C) entry costs to the online
retail market would be much
less than those needed to
establish a physical
storefront.
D) the cost of acquiring
customers would be much
lower.
All of the following were C) mobile marketing.
popular types of online
marketing before 2007
except:
A) e-mail.
B) corporate Web sites.
C) mobile marketing.
D) display ads.
Amazon has a patent on: C) one-click purchasing.
A) download-based sales.
B) display of third-party
advertisements in floating
windows.
C) one-click purchasing.
D) hyperlinks.
AmazonSupply is an example A) e-distributor.
of an:
A) e-distributor.
B) e-procurement Net
marketplace.
C) exchange.
D) industry consortium.
Analysts predict that B2B e- D) $7.8 trillion.
commerce in the United
States will grow by 2018 to
approximately:
A) $7.8 billion.
B) $78 billion.
C) $780 billion.
D) $7.8 trillion.
40. A(n) ________, in which the highest bidder wins, is C) 47. Around what percentage of Amazon's top B) 25%
the most common form of auction. English 100 selling books are now self-published?
A) Dutch Internet auction auction A) 10%
B) Japanese auction B) 25%
C) English auction C) 33%
D) reverse auction D) 50%
41. A(n) ________ system continuously links the D) 48. Around what percentage of Internet users in D) 67%
activities of buying, making, and moving products SCM the United States use social networks on a
from suppliers to purchasing firms, as well as regular basis?
integrating order entry systems. A) 25 %
A) EDI B) 33%
B) ERP C) 50%
C) CPFR D) 67%
D) SCM
49. BlackPlanet is an example of a(n) ________ C) affinity-
42. AOL is focusing its strategy on all of the C) social network. based
following except: being A) practice-based
A) display advertising. an ISP. B) interest-based
B) online video. C) affinity-based
C) being an ISP. D) general
D) being a niche content provider.
50. Cisco estimates that by 2016, mobile traffic D) over 25
43. Apple's iBeacon uses which of the following A) BLE will represent ________% of all business
technologies? Internet traffic.
A) BLE A) less than 5
B) NFC B) around 10
C) E9-1-1 C) around 15
D) QR codes D) over 25
44. Approximately ________ of the Internet population B) one- 51. Comcast's proposed merger with which of the D) Time
in the United States reads magazines online. third following would make it the high-speed Warner
A) one-quarter Internet provider for close to 40% of Cable
B) one-third American homes?
C) one-half A) Cablevision
D) three-quarters B) AT&T
C) Verizon
45. Approximately ________ % of the United States D) 80
D) Time Warner Cable
labor force is involved in providing services.
A) 50 52. Companies are not permitted to collect C) 13
B) 60 personal information from children under the
C) 70 age of ________ without parental consent.
D) 80 A) 8
B) 10
46. Around how many Americans used social C) 175
C) 13
networks in 2014? million
D) 16
A) 125 million
B) 150 million 53. Craigslist is a player in which of the following A) real
C) 175 million online services markets? estate
D) 200 million A) real estate services and career services services
B) insurance services and brokerage services and career
C) travel services services
D) online accounting services
54. Current liabilities are debts of the firm that C) one year. 62. EDI document structures are C) industry committees.
will be due within: defined by:
A) three months. A) a single international
B) six months. standards body.
C) one year. B) by individual suppliers and
D) two years. buyers.
C) industry committees.
55. Digital magazine ad revenues were C) grow
D) each purchaser.
expected to ________ in 2014. over 20%
A) remain stable 63. EDI systems: C) are based on a
B) more than double A) generally serve horizontal communications
C) grow over 20% markets. standard for sharing
D) continue to decrease B) are seller-side solutions. business documents.
C) are based on a
56. The display of a third-party's Web site or C) framing.
communications standard for
page within your own Web site is called:
sharing business documents.
A) cybersquatting.
D) no longer play an important
B) metatagging.
role in B2B commerce.
C) framing.
D) deep linking. 64. Eight of the top ten fastest- B) bricks-and-clicks
growing e-commerce merchants companies.
57. Disputes over federal trademarks involve D)
from 2003 to 2013 were:
establishing: infringement.
A) virtual merchants.
A) underlying ideas.
B) bricks-and-clicks companies.
B) intent.
C) catalog merchants.
C) piracy.
D) manufacturer-direct firms.
D) infringement.
65. Encouraging users to click a Like D) amplification
58. "Do Not Track" falls under which of the B) Simplified
button is an example of which
following principles in the FTC's new privacy Choice
step in the social marketing
framework?
process?
A) Privacy by Design
A) fan acquisition
B) Simplified Choice
B) brand strength
C) Greater Transparency
C) community
D) Scope
D) amplification
59. Downloading music tracks owned by record B) copyright
66. An example of an indirect good B) paper napkins.
companies without paying for them is an law.
in the fast-food industry is:
example of a violation of:
A) mustard.
A) patent law.
B) paper napkins.
B) copyright law.
C) beef.
C) trademark law.
D) sugar.
D) privacy law.
67. Facebook is an example of a(n): C) general
60. DRM refers to a combination of ________ for B) technical
A) interest-based social network. community/social
protecting digital content. and legal
B) affinity community/social network.
A) hardware and software methods means
network.
B) technical and legal means
C) general community/social
C) user and publisher agreements
network.
D) local and remote policies
D) practice network.
61. EDI began as a(n) ________ system. A)
A) document automation document
B) document elimination automation
C) continuous replenishment
D) MRP
68. Facebook purchased which of the C) WhatsApp 73. Google uses which of the following to B) Street View
following for $19 billion? build a global database of wireless cars
A) Slingshot access points and their geographic
B) Snapchat locations?
C) WhatsApp A) E9-1-1
D) Poke B) Street View cars
C) iBeacons
69. Facebook's share price fell D) Facebook
D) BLE
dramatically after its IPO because would be unable
investors feared that: to increase 74. Gross margin is defined as gross profit: B) divided by net
A) Facebook's new marketing advertising A) minus total operating expenses. sales revenues.
solutions would be difficult to revenues fast B) divided by net sales revenues.
monetize. enough to justify C) divided by cost of sales.
B) new social networks such as its price. D) minus net income.
Instagram were cannibalizing
75. How can a smartphone's gyroscope and C) to enhance
Facebook's audience.
accelerometer be used in product user interaction
C) privacy concerns were driving
marketing? with mobile
users away.
A) to speed up delivery of large multimedia
D) Facebook would be unable to
multimedia files
increase advertising revenues fast
B) to locate the user's geographical
enough to justify its price.
position
70. Facebook was the leader in U.S. ad D) Twitter C) to enhance user interaction with
spending revenues on social networks mobile multimedia
in 2014. What company earned the D) to provide accurate data on the user's
second most amount of ad spending destination and speed
revenue?
76. How does Google Analytics track user B) beacons
A) MySpace
behavior at a participating Web site?
B) LinkedIn
A) cookies
C) Pinterest
B) beacons
D) Twitter
C) server logs
71. The fact that participating in an A) equipment D) super cookies
Internet auction means that you will
77. How long does copyright protection D) 95 years
need to purchase a computer, learn to
extend for corporate-owned works?
use it, and pay for Internet access, is
A) 25 years
an example of ________ costs.
B) 50 years
A) equipment
C) 75 years
B) fulfillment
D) 95 years
C) delayed consumption
D) monitoring 78. How many apps do users regularly use a B) 25
month?
72. For a quick check of a firm's short- A) working capital.
A) 10
term financial health, examine its:
B) 25
A) working capital.
C) 30
B) gross margin.
D) 50
C) long-term debt.
D) cost of sales. 79. How many retail-oriented apps are C) 2
there in the top 25 apps?
A) 0
B) 1
C) 2
D) 5
80. In 2014, Amazon engaged in a trade dispute C) 87. In 2014, which of the following forms of B) recorded
with which of the following over the pricing of Hachette entertainment produced the least amount of music
e-books? revenue?
A) Simon & Schuster A) radio
B) Penguin Random House B) recorded music
C) Hachette C) video games
D) Harper Collins D) motion pictures
81. ) In 2014, Amazon's e-book and media store C) about 88. In ________, all of a customer's financial (and A) account
contained around how many book titles? 1 million even nonfinancial) data are pulled together aggregation
A) about 10,000 at a single personalized Web site.
B) about 100,000 A) account aggregation
C) about 1 million B) a financial portal
D) about 10 million C) integrated financial services
D) EBPP systems
82. In 2014, approximately what percentage of C) 75%
Internet users over the age of 14 made a 89. In comparison to hours spent at work, the D) twice as
purchase at an online retail store? average American adult spends ________ much time
A) 35% consuming various media.
B) 55% A) a quarter as much time
C) 75% B) a third as much time
D) 95% C) an equivalent amount of time
D) twice as much time
83. In 2014, e-book sales constituted about ________% C) 32
of all consumer book sales. 90. The Internet has resulted in lower search A) term life
A) 10 costs, increased price comparison, and lower insurance
B) 25 prices to consumers for which insurance
C) 32 product line?
D) 50 A) term life insurance
B) automobile insurance
84. In 2014, mobile marketing was about ________% of C) 35%
C) health insurance
all online marketing.
D) property and casualty insurance
A) 15%
B) 25% 91. In the United States, Facebook visitors spend C) 7 hours
C) 35% about ________ hours a month on Facebook.
D) 50% A) 1.5 hours
B) 3 hours
85. In 2014, the total amount of B2B e-commerce in D) $5.7
C) 7 hours
the United States was approximately: trillion.
D) 15 hours
A) $5.7 billion.
B) $57 billion. 92. In the United States, the service sector D) 80
C) $570 billion. accounts for approximately ________ % of the
D) $5.7 trillion. United States GDP.
A) 10
86. In 2014, which of the following comprised the B)
B) 30
largest segment of the online gaming mobile
C) 50
audience? gamers
D) 80
A) social gamers
B) mobile gamers
C) casual gamers
D) console gamers
93. In which of the following cases did the U.S. C) Alice 100. The liquidity of a market is measured by A) price
Supreme Court rule that basic business Corporation all of the following except: transparency
methods cannot be patented? Pty. Ltd. v. A) price transparency
A) State Street Bank & Trust v. Signature CLS Bank B) number of buyers and sellers in
Financial Group, Inc. International market
B) Bilski et al. v. Kappos C) volume of transactions
C) Alice Corporation Pty. Ltd. v. CLS Bank D) size of transactions
International
101. The lower the cost of sales compared to B) revenue
D) Brown Bag Software v. Symantec Corp.
________, the higher the gross profit.
94. ________ is a method for ensuring that B) Tight A) assets
suppliers precisely deliver ordered parts at coupling B) revenue
a specific time and to a particular location. C) gross margin
A) Having an adaptive supply chain D) operating expenses
B) Tight coupling
102. Macy's deployed which of the following B) iBeacon
C) Supply-chain management
technologies in all its retail stores in
D) Materials requirement planning
2014?
95. An ________ is an independently owned, A) exchange A) QR codes
online marketplace that connects hundreds B) iBeacon
to potentially thousands of suppliers and C) E9-1-1
buyers in a dynamic, real-time D) Geo-search
environment.
103. The majority of inter-firm trade C) contract
A) exchange
involves: purchasing of
B) e-distributor
A) spot purchasing of direct goods. direct goods.
C) e-procurement company
B) contract purchasing of indirect
D) industry consortium
goods.
96. ________ is another name for B) C) contract purchasing of direct goods.
transorganizational business processes. Collaborative D) spot purchasing of indirect goods
A) Supply chain management commerce
104. A metered subscription model is most B) freemium
B) Collaborative commerce
similar to which of the following
C) B2B e-commerce
revenue models?
D) Value chain management
A) transaction fee
97. ________ is the tendency to gravitate toward, C) Herd B) freemium
and bid for, auction listings with one or behavior C) advertising
more existing bids. D) affiliate
A) Group buying
105. The MOTO sector of the retail industry C) online retail
B) Winner's regret
is most similar to the ________ sector. sales
C) Herd behavior
A) specialty stores
D) Bid rigging
B) general merchandise
98. iVillage is an example of a(n): B) affinity C) online retail sales
A) interest-based social network. community. D) consumer durables
B) affinity community.
106. MSN is an example of a: A) general
C) sponsored community.
A) general purpose portal. purpose portal.
D) practice network.
B) vertical market portal based on
99. The last step in the procurement process is: A) sending a affinity group.
A) sending a remittance payment. remittance C) vertical market portal based on
B) sending the invoice. payment. focused content.
C) shipping the goods. D) focused content search engine.
D) delivering the goods.
107. The New York Times introduced B) metered 114. The President's Council of Advisors on D) a blanket
which of the following revenue subscription Science and Technology has called for prohibition on
models in 2011? all of the following except: commercial
A) paywall A) a consumer privacy bill of rights. data brokers.
B) metered subscription B) a data breach law requiring firms to
C) advertising report losses of consumer data.
D) walled garden C) amendment of the Electronic
Communications Privacy Act to
108. The number of people exposed to D) fan acquisition
strengthen protections against
pins is a measure of which of the
government surveillance.
following?
D) a blanket prohibition on commercial
A) engagement
data brokers.
B) community
C) brand strength 115. Priceline is an example of a(n): D) Name Your
D) fan acquisition A) English auction. Own Price
B) Dutch auction. auction.
109. Office supplies are an example of: B) indirect goods.
C) penny auction.
A) direct goods.
D) Name Your Own Price auction.
B) indirect goods.
C) MRO goods. 116. An ________ primarily serves businesses A) e-distributor
D) distributed goods. that buy indirect goods on a spot
purchasing basis.
110. Omni-channel merchants are also B) bricks-and-clicks
A) e-distributor
referred to as: companies.
B) e-procurement company
A) virtual merchants.
C) exchange
B) bricks-and-clicks companies.
D) industry consortium
C) catalog merchants.
D) manufacturer-direct firms. 117. An ________ primarily serves businesses C) exchange
that primarily buy direct goods on a spot
111. One of the first online virtual A) The Well.
purchasing basis.
communities was:
A) e-distributor
A) The Well.
B) e-procurement company
B) Myspace.
C) exchange
C) AOL.
D) industry consortium
D) Salon.com.
118. An ________ primarily serves businesses B) e-
112. Operating margin is defined as: A) operating income
that primarily buy indirect goods on a procurement
A) operating income or loss divided or loss divided by
contract purchasing basis. Net
by net sales revenues. net sales revenues.
A) e-distributor marketplace
B) operating income or loss divided
B) e-procurement Net marketplace
by total operating expenses.
C) exchange
C) net sales revenues divided by
D) industry consortium
net income or loss.
D) net assets divided by net 119. Private industrial networks are direct B) existing EDI
liabilities. descendants of: networks.
A) e-procurement Net marketplaces.
113. Physical retail goods accounted for D) 85%
B) existing EDI networks.
around what percentage of m-
C) independent exchanges.
commerce sales in 2014?
D) industry consortia.
A) 55%
B) 65%
C) 75%
D) 85%
120. The profit a seller makes at auction is a D) bid 126. Registering the domain name B)
function of all of the following except: increments. Faceboik.com with the intent to divert Web typosquatting.
A) arrival rate. traffic from people misspelling
B) auction length. Facebook.com is an example of:
C) the number of units for auction. A) cybersquatting.
D) bid increments. B) typosquatting.
C) metatagging.
121. An ________ provides electronic catalogs A) e-distributor
D) linking.
that represent the products of thousands
of direct manufacturers. 127. The second most popular social network in D) Tumblr.
A) e-distributor terms of average minutes per visitor is:
B) e-procurement company A) Google+.
C) exchange B) Pinterest.
D) industry consortium C) LinkedIn.
D) Tumblr.
122. The ratio of impressions to fans is a D) fan
measure of: acquisition. 128. An ________ serves businesses that primarily D) industry
A) engagement. buy direct goods on a contract purchasing consortium
B) amplification. basis.
C) community. A) e-distributor
D) fan acquisition. B) e-procurement company
C) exchange
123. A recent Google survey found that C) 50
D) industry consortium
________ % of smartphone users visit a store
within a day of conducting a local search. 129. Service industry groups are categorized D) providing
A) 15 generally into two groups, those that hands-on
B) 25 provide transaction brokering and those services.
C) 50 that involve:
D) 75 A) retailing goods.
B) personalization.
124. Registering a domain name similar or B) cyberpiracy.
C) information brokering.
identical to trademarks of others to
D) providing hands-on services.
divert Web traffic to their own sites is an
example of: 130. The sharing of a user's stored cookie A) legal in the
A) cybersquatting. information between Web sites and United States
B) cyberpiracy. without the user's knowledge is: but illegal in
C) framing. A) legal in the United States but illegal in Europe.
D) metatagging. Europe.
B) illegal in the United States but legal in
125. Registering a domain name similar or A)
Europe.
identical to trademarks of others to cybersquatting.
C) legal in both the United States and
extort profits from legitimate holders is
Europe.
an example of:
D) illegal in both the United States and
A) cybersquatting.
Europe.
B) cyberpiracy.
C) framing.
D) metatagging.
131. A social consequence of the
richness of Internet
information is:
A) an increase in
shallowness.
B) an increase in the ease of
creating misleading
information.
C) very persuasive messages
might reduce the need for
multiple independent
sources of information.
D) an increase in
vulnerability to hacking
attacks.
132. The term supply-push refers
to:
A) making products prior to
orders being received based
on estimated demand.
B) waiting for orders to be
received before building a
product.
C) channel conflict.
D) multi-channel
manufacturers who sell
directly online to consumers.
133. Threatening negative
feedback in return for a
benefit is an example of:
A) feedback extortion.
B) offensive shill feedback.
C) defensive shill feedback.
D) sending spam.
134. The top four social network
sites in the United States in
terms of monthly unique
visitors are:
A) Facebook, Twitter,
Pinterest, and LinkedIn.
B) Facebook, Google+,
Twitter and LinkedIn.
C) Facebook, Google+,
Pinterest and Twitter.
D) Facebook, Twitter, Tumblr,
and Pinterest
C) very persuasive
messages might reduce the
need for multiple
independent sources of
information.
136.
A) making products prior to
orders being received
based on estimated
demand.
137.
138.
A) feedback extortion.
B) Facebook, Google+,
Twitter and LinkedIn.
139.
135. Virtual merchants face potentially B) building and
large costs for all of the following maintaining physical
except: stores.
A) building and maintaining a Web
site.
B) building and maintaining physical
stores.
C) building an order fulfillment
infrastructure.
D) developing a brand name.
Walmart's global supply chain has D) failing to be
been criticized for all of the efficient
following except:
A) exploiting labor in
underdeveloped countries.
B) bribing officials.
C) wasting energy.
D) failing to be efficient
A Web site designed to give A) interest-based
parents of home-schooled children social network.
a common discussion area would be
classified as a(n):
A) interest-based social network.
B) affinity community.
C) practice network.
D) sponsored community.
What is another name for pro forma C) earnings before
earnings? income taxes,
A) net margin depreciation, and
B) operating income amortization
C) earnings before income taxes, (EBITDA)
depreciation, and amortization
(EBITDA)
D) generally accepted accounting
principles (GAAP) earnings
What is the first step in analyzing D) Identify and
an ethical dilemma? describe the facts.
A) Define the conflict or dilemma
and identify the higher-order values
involved.
B) Identify the potential
consequences of your opinions.
C) Identify the options you can
reasonably take.
D) Identify and describe the facts.
140. What is the first step in the D) search for 146. When sellers agree informally or formally B) price
procurement process? suppliers to set floor prices below which they will matching.
A) negotiate price not sell on auction items, this is known as:
B) qualify the seller and its products A) discriminatory pricing.
C) issue a purchase order B) price matching.
D) search for suppliers C) bid rigging.
D) the uniform pricing rule.
141. What is the FTC recommendation A) Require firms to
regarding choice as it relates to have consumers 147. Which analytics tool did Fairmont Hotel C) Google
personally identifiable information affirmatively opt- use to measure the effectiveness of its Analytics
(PII)? in before PII is online marketing and advertising?
A) Require firms to have consumers collected. A) Webtrends
affirmatively opt-in before PII is B) IBM Digital Analytics
collected. C) Google Analytics
B) Require firms to allow consumers to D) A custom Hadoop solution
opt-out before PII is collected.
148. Which case was instrumental in paving the B) State Street
C) Make collection of PII illegal.
way for Internet business methods Bank & Trust
D) Require robust notice only before
patents? Co. v.
PII is collected.
A) Brown Bag v. Symantec Signature
142. What is the largest sector of the D) airline B) State Street Bank & Trust Co. v. Financial
online travel services market in terms reservations Signature Financial Group, Inc. Group, Inc.
of revenue? C) Alice Corporation Pty. Ltd. v. CLS Bank
A) hotel reservations International
B) car reservations D) Ticketmaster Corp. v. Tickets.com
C) cruise/tour reservations
149. Which ethical principle asks you to assume D) No Free
D) airline reservations
that virtually all tangible and intangible Lunch
143. What is the major reason that the A) the ability to objects are owned by someone else
Internet has such potential for make perfect unless there is a specific declaration
destroying traditional conceptions copies of digital otherwise?
and implementations of intellectual works at little cost A) the Golden Rule
property law? B) the Slippery Slope
A) the ability to make perfect copies C) the Social Contract rule
of digital works at little cost D) No Free Lunch
B) the anonymous nature of the
150. Which ethical principle asks you to D) the Social
Internet
consider the impact of your decision if the Contract rule
C) the support for instant peer-to-
principles underlying your decision
peer communication
became an organizing principle of the
D) the use of standards for file
entire society?
formats
A) the Golden Rule
144. What percentage of Facebook's users C) almost one-half B) Risk Aversion
are 35 and over? C) the Slippery Slope
A) almost one-quarter D) the Social Contract rule
B) almost one-third
151. Which ethical principle emphasizes putting A) the Golden
C) almost one-half
oneself into the place of others and Rule
D) almost two-thirds
thinking of oneself as the object of the
145. When did the first online communities B) the 1980s decision?
form? A) the Golden Rule
A) the 1970s B) Universalism
B) the 1980s C) the Collective Utilitarian principle
C) the 1990s D) the Social Contract rule
D) the 2000s
152. Which ethical principle states that if an action B) the 158. Which of the following allows Facebook to track B) Like
cannot be taken repeatedly, then it is not Slippery user behavior on other sites and then sell the button
right to take at all? Slope information to marketers?
A) Universalism A) Open Graph
B) the Slippery Slope B) Like button
C) the Social Contract rule C) hashtags
D) the Golden Rule D) Whatsapp
153. Which ethical principle states that when B) Risk 159. Which of the following allows someone to C)
confronted with an ethical dilemma, an Aversion obtain an exclusive monopoly on the ideas patent
individual should take the action that behind an invention for 20 years? law
produces the least harm, or the least A) copyright law
potential cost? B) trade secret law
A) the Slippery Slope C) patent law
B) Risk Aversion D) trademark law
C) No Free Lunch
160. Which of the following allows the consumer to B) proxy
D) the Collective Utilitarian principle
enter a maximum price and the auction bidding
154. Which ethical principle states that, when C) the software automatically bids up the goods to
confronted with an ethical dilemma, Collective that maximum price in small increments?
individuals should take the action that Utilitarian A) watch lists
achieves the greater value for all of society? principle B) proxy bidding
A) the Golden Rule C) sealed bidding
B) Universalism D) price matching
C) the Collective Utilitarian principle
161. Which of the following are features of both B)
D) the Social Contract rule
Pinterest and Twitter? hashtags
155. Which ethical principle tells you that it is wise B) the New A) tweets
to assume perfect information markets? York Times B) hashtags
A) the Golden Rule test C) pins
B) the New York Times test D) Image Hover widget
C) the Social Contract rule
162. Which of the following basic ethical concepts D) due
D) the Collective Utilitarian principle
plays an important role in defining privacy? process
156. Which of the following accounts for the most B) search A) responsibility
mobile ad spending? engine B) accountability
A) display ads advertising C) liability
B) search engine advertising D) due process
C) video ads
D) SMS text messages
157. Which of the following accounts for the C) online
second largest amount of paid online content music
revenues in the United States in 2014?
A) online video games
B) Internet radio
C) online music
D) online TV and movies
163. Which of the following best C) Much of the value in 168. Which of the following early leaders in B) Myspace
explains why the service sector services is based on the social networking has been reinvented as a
is a natural avenue for e- collection, storage, and music-oriented social network?
commerce? exchange of information. A) Vevo
A) The service sector is less B) Myspace
geographically reliant and more C) Polyvore
globally oriented. D) Tumblr
B) The service sector has
169. Which of the following earns the most D) Google
historically been more
location-based marketing revenue?
technology-reliant.
A) Twitter
C) Much of the value in services
B) Apple
is based on the collection,
C) Facebook
storage, and exchange of
D) Google
information.
D) It is not; services are difficult 170. Which of the following e-commerce C) social
to translate to e-commerce technology dimensions creates greater technology
because they rely on face-to- opportunities for cyberbullying?
face communication and barter. A) richness
B) interactivity
164. Which of the following can be C) spyware
C) social technology
used to record all keyboard
D) ubiquity
activity of a user?
A) shopping carts 171. Which of the following e-commerce D) global
B) trusted computing technology dimensions has the potential to reach
environments reduce cultural diversity in products?
C) spyware A) richness
D) DRM B) interactivity
C) information density
165. Which of the following A) entertainment
D) global reach
categories do people most use
their mobile devices for? 172. Which of the following generates the B) television
A) entertainment largest share of media revenues?
B) socializing A) video games
C) shopping B) television
D) reading news and magazines C) newspapers
D) radio
166. Which of the following C) Microsoft
companies was an early investor 173. Which of the following handles C) WIPO
in Facebook? cybersquatting cases under its Uniform
A) Google Dispute Resolution procedures?
B) Apple A) ICANN
C) Microsoft B) FTC
D) LinkedIn C) WIPO
D) USPTO
167. Which of the following do A) News Feed
Facebook users spend the most 174. Which of the following happened during the A) Google
time on? period of time during which newspapers launched its
A) News Feed used a print-centric business model? search
B) Photos A) Google launched its search engine. engine.
C) Profiles B) Apple introduced the iPhone.
D) Graph Search C) Facebook opened to the public.
D) The adoption of smartphone and tablets
has grown rapidly.
175. Which of the following has introduced a tool A) Yelp 182. Which of the following is a core Fair A)
known as Consumer Alerts to inform readers Information Practices (FIP) principle? Choice/Consent
when a review is likely to be fraudulent? A) Choice/Consent
A) Yelp B) Access/Participation
B) TripAdvisor C) Security
C) Angie's List D) Enforcement
D) TripExpert
183. Which of the following is a history of B) Timeline
176. Which of the following has the highest share A) your actions on Facebook?
of the e-book market? Amazon A) News Feed
A) Amazon B) Timeline
B) Apple C) Ticker
C) Google D) Social Graph
D) Barnes & Noble
184. Which of the following is a leading social C) Orkut
177. Which of the following has the largest social D) Asia- network in Brazil?
network audience? Pacific A) VK
A) North America B) Tuenti
B) Latin America C) Orkut
C) Europe D) Qzone
D) Asia-Pacific
185. Which of the following is a method of C) just-in-time
178. Which of the following involves a concern C) seller's inventory cost management that seeks production
that one will never know how much the lament to eliminate excess inventory?
ultimate winner might have paid, or the true A) lean production
value to the final winner? B) sustainable production
A) herd behavior C) just-in-time production
B) winner's regret D) supply chain simplification
C) seller's lament
186. Which of the following is an example of B) Ariba
D) loser's lament
an e-procurement Net marketplace?
179. Which of the following involves a coupon or D) Lead A) TheSeam
other promotional offer that appears in users' Generation B) Ariba
Twitter timeline? Card C) Grainger
A) Promoted Tweet D) SupplyOn
B) Promoted Trend
187. Which of the following is an online B) Curalate
C) Promoted Account
service specifically aimed at measuring
D) Lead Generation Card
the impact of Pinterest and other visual
180. Which of the following involves e-mailing B) bid social media?
another seller's bidders and offering the siphoning A) TweetDeck
same product for less? B) Curalate
A) transaction interception C) Amplify
B) bid siphoning D) Webtrends
C) shill bidding
188. Which of the following is another name B) PTX
D) persistent bidding
for a private industrial network?
181. Which of the following is a community of C) affinity A) Net marketplace
members who self-identify with a community B) PTX
demographic or geographic category? C) EDI network
A) practice network D) hub-and-spoke system
B) sponsored community
C) affinity community
D) interest-based social network
189. Which of the following is another term for B) reach 195. Which of the following is not a D) They are always
amplification? characteristic of the use of social private.
A) impressions networks in B2B e-commerce?
B) reach A) It is typically unstructured.
C) conversation rate B) It helps develop a more personal
D) conversion ratio relationship between participants in
the supply chain.
190. Which of the following is a sharing economy C) Airbnb
C) It enables participants to make
company focused on the rental of lodging?
decisions based on current
A) Uber
conditions.
B) Lyft
D) They are always private.
C) Airbnb
D) Task Rabbit 196. Which of the following is not a A) Large firms move
current major trend in B2B e- toward
191. Which of the following is a social network B) Ello
commerce? consolidating
designed to appeal to disgruntled Facebook
A) Large firms move toward regional B2B
users that has promised never to sell its users'
consolidating regional B2B systems systems into global
information to third parties?
into global systems. systems.
A) Myspace
B) The Internet of Things begins to
B) Ello
impact how supply chains operate.
C) Tagged
C) Firms place a growing emphasis
D) Polyvore
on rapid-response and optimal
192. Which of the following is a subscription-based B) supply chain rather than lowest-cost
retailer using predictive marketing and Big Birchbox supply chains.
Data? D) B2B systems move towards cloud
A) Macy's computing providers and away from
B) Birchbox individual corporate data centers.
C) Dell
197. Which of the following is not a B) Readership of
D) Lands' End
current trend in online content? newspapers in print
193. Which of the following is a tiered notice and A) the A) Sales of music in digital form form continues to
response system aimed at reducing copyright CAS produce more revenue than sales of exceed online
infringement over P2P networks? physical units. readership.
A) the CAS B) Readership of newspapers in print
B) FIP form continues to exceed online
C) Surfright readership.
D) the Open Internet Order C) E-book sales growth slows.
194. Which of the following is currently a small part B) D) Console game sales stagnate in
of the online marketing universe, but is location- comparison to online gaming.
expected to triple over the next 5 years? based 198. Which of the following is not aimed D) the E-
A) local marketing mobile at strengthening the ability of law Government Act
B) location-based mobile marketing marketing enforcement agencies to monitor
C) mobile marketing Internet users without their
D) social marketing on Facebook knowledge?
A) the USA PATRIOT Act
B) the Homeland Security Act
C) the Communications Assistance
for Law Enforcement Act
D) the E-Government Act
199. Which of the following is not a key
industry strategic factor?
A) synergies
B) barriers to entry
C) industry value chain
D) existence of substitute products
200. Which of the following is not a
leading factor in changing the
television industry?
A) increasing broadband
penetration
B) development of the mobile
platform
C) a willing industry with a library
of high-quality content
D) inability to attract customers to
traditional products
201. Which of the following is not a
major contributing factor to net
value?
A) providing instantaneous, online
access to information
B) providing large, searchable
historical archives
C) enabling consumers to move
online information to other
documents easily
D) offering a variety of
subscription models
202. Which of the following is not a
major provider of mobile display
advertising?
A) MoPub
B) iAd
C) AdMob
D) Webtrends
A) synergies 203. Which of the following is not a B) Lunchtime purchases
major trend in online retail for are the fastest growing
2014-2015? time segment for online
A) About 90% of Internet users retail purchases.
in the United States are now
online shoppers.
B) Lunchtime purchases are the
D) inability to attract
fastest growing time segment
customers to
for online retail purchases.
traditional products
C) Online retailers increase the
use of interactive marketing
tools such as blogs and user-
generated content.
D) Virtual merchants using a
subscription-based revenue
model emerge.
204. Which of the following is not a A) disintermediation
major trend in the online
D) offering a variety
recruitment services industry?
of subscription
A) disintermediation
models
B) localization
C) social networking
D) consolidation
205. Which of the following is not an D) USA Today
example of a start-up digital
news site?
A) Huffington Post
B) Buzzfeed
C) Vice
D) USA Today
D) Webtrends
206. Which of the following is not an C) an accountant
example of a transaction
broker?
A) a stockbroker
B) a real estate agent
C) an accountant
D) an employment agency
207. Which of the following is not an D) concern about
important trend in B2B e- increasing use of the
commerce in 2014-2015? mobile platform
A) concern about supply chain
risk
B) concern about supply chain
sustainability
C) concern about the
accountability of supply chains
D) concern about increasing use
of the mobile platform
208. Which of the following is not a
risk or cost of Internet auctions?
A) delayed consumption costs
B) equipment costs
C) price transparency
D) trust risks
209. Which of the following is not a
source of illegal file-sharing?
A) Movie2K
B) Megaupload
C) MovieWatch
D) UltraViolet
210. Which of the following is not a
typical barrier to the
implementation of a private
industrial network?
A) It requires participating firms
to share sensitive data.
B) It requires the large network
owners to give up some of its
independence.
C) It requires a significant
investment of time and money.
D) It requires a change of
mindset and behavior of
employees.
211. Which of the following is not
categorized as an operating
expense?
A) the cost of products being
sold
B) marketing costs
C) administrative overhead
D) amortization of goodwill
212. Which of the following is not
one of the central challenges
facing the online retail industry?
A) lack of physical store
presence
B) consumer concerns about the
privacy of personal information
C) inconvenience in returning
goods
D) delivery delays
C) price transparency 213. Which of the following is not one of A) multiple
the factors required to charge for delivery methods
online content?
A) multiple delivery methods
B) focused market
C) specialized content
D) high perceived net value
D) UltraViolet
214. Which of the following is not one of B) privacy
the four basic principles shared by
ethical schools of thought in western
culture?
A) accountability
B) privacy
B) It requires the large
C) due process
network owners to give
D) liability
up some of its
independence. 215. Which of the following is not one of A) Taxes raised
the issues complicating the taxation of are used for
e-commerce sales? different
A) Taxes raised are used for different government
government purposes. purposes.
B) Sales taxes and policies vary by
state and country.
C) Retailers legally only have to
charge sales tax if they have
operations located in the same state
as a consumer.
D) Small online businesses are unable
A) the cost of products
to manage sales taxes to thousands of
being sold
different jurisdictions.
216. Which of the following is not one of C) online supply-
the methods used by traditional push
retailers to develop omni-channel
integration?
A) online Web catalog
B) online order, in-store pickup
A) lack of physical store
C) online supply-push
presence
D) online promotions for offline
purchases
217. Which of the following is not one of A) electronics and
the seven major segments of the retail computers
industry?
A) electronics and computers
B) specialty stores
C) gasoline and fuel
D) food and beverage
218. Which of the following is not one of C) auctions 223. Which of the following is not D) Sharing economy
the three defining characteristics of true about sharing economy firms are a totally new
a portal? firms? phenomenon without
A) commerce A) Their growth is supported by precedent in the history
B) content the use of online reputation of e-commerce.
C) auctions systems based on peer review.
D) navigation of the Web B) Sharing economy firms that
choose a marketplace that is
219. Which of the following is not one of C) location of
too small to generate sufficient
the top factors a business should auction
and steady demand are likely
consider when planning an Internet
to fail.
auction?
C) Sharing economy firms
A) type of product
facilitate access to resources.
B) type of auction
D) Sharing economy firms are a
C) location of auction
totally new phenomenon
D) bid increments
without precedent in the history
220. Which of the following is not one of D) referral fees of e-commerce.
the typical portal revenue sources?
224. Which of the following is not A) More than 50% of
A) commissions on sales
true about social marketing? Twitter's ad revenues are
B) subscription fees
A) More than 50% of Twitter's generated by desktop
C) tenancy deals
ad revenues are generated by users.
D) referral fees
desktop users.
221. Which of the following is not true C) They cannot B) Social marketing is growing
about Facebook News Feed Page contain links. at around 30% a year.
Post Ads? C) Social marketing differs
A) They have a tiny tag indicating markedly from traditional
that they are sponsored. online marketing.
B) They can be liked, shared, and D) In social marketing, business
commented on, just like any News cannot tightly control their
Feed post. brand messaging.
C) They cannot contain links.
225. Which of the following is the C) private industrial
D) They have social context
fastest growing form of B2B e- networks
222. Which of the following is not true D) People use most commerce?
about mobile marketing? of their mobile A) e-distributors
A) Mobile marketing is the fastest minutes while they B) exchanges
growing form of online marketing. are on the go. C) private industrial networks
B) Mobile marketing is growing at D) industry consortiums
around 60% a year.
226. Which of the following is the B) mobile gamers
C) A substantial part of mobile
fastest growing online gaming
marketing should be counted as
audience?
social marketing.
A) casual gamers
D) People use most of their mobile
B) mobile gamers
minutes while they are on the go.
C) social gamers
D) console gamers
227. Which of the following is the fastest C) Internet 234. Which of the following is the top app D) Facebook
growing segment of media revenues? media in terms of both audience size and
A) television share of time spent?
B) home video A) YouTube
C) Internet media B) iTunes
D) newspapers C) Twitter
D) Facebook
228. Which of the following is the first step in C) fan
the social marketing process? acquisition 235. Which of the following is true about C) They have
A) community book publishing revenues over the remained stable.
B) amplification past five years?
C) fan acquisition A) They have decreased by 25%.
D) engagement B) They have increased by 25%.
C) They have remained stable.
229. Which of the following is the largest online C) iTunes
D) They have decreased by 10%.
movie download distributor?
A) Netflix 236. Which of the following launched trials C) Twitter and
B) Hulu of Buy buttons in 2014? Facebook
C) iTunes A) Facebook and Pinterest
D) Google Play B) Twitter and Pinterest
C) Twitter and Facebook
230. Which of the following is the largest B) television
D) Pinterest and Tumblr
producer of revenues in the entertainment
industry? 237. Which of the following most helped D) establishing
A) radio Dagny Aslin of customer needs
B) television ExchangeHunterJumper.com in and habits as the
C) films establishing her brand in the niche top priority in all
D) video games area of selling high-end competition marketing
horses? decisions
231. Which of the following is the market leader B) eBay
A) integrating online and offline
in C2C auctions?
marketing techniques to establish a
A) Amazon
consistent brand
B) eBay
B) adapting marketing techniques to
C) Yahoo
keep up with new Internet
D) Craigslist
technologies
232. Which of the following is the most popular C) C) valuing quality over quantity at
use for mobile devices? entertainment each stage in the Web site
A) shopping development process
B) socializing D) establishing customer needs and
C) entertainment habits as the top priority in all
D) performing tasks, such as finances marketing decisions
233. Which of the following is the second C) Google+ 238. Which of the following newspaper D) print
leading social network worldwide in terms audience platforms has the higher
of number of members? percentage of readers?
A) Twitter A) print/mobile
B) LinkedIn B) Web only
C) Google+ C) Web/mobile
D) Pinterest D) print
239. Which of the following occurs first in B) media migration 245. Which of the following protects original B)
the process of content forms of expression in a tangible medium? copyright
convergence? A) trade secret law law
A) media integration B) copyright law
B) media migration C) patent law
C) media transformation D) trademark law
D) media maturity
246. Which of the following provides marketers B) Amplify
240. Which of the following online D) The New York with a real-time digital dashboard so they
newspaper sites or groups attracts Times can see tweet activity about a TV show,
the highest number of daily unique commercial, or brand?
visitors? A) Enhanced Profile Pages
A) USA Today B) Amplify
B) Washington Post C) Lead Generation Cards
C) Wall Street Journal D) Promoted Accounts
D) The New York Times
247. Which of the following purchased Tumblr in B) Yahoo
241. Which of the following primarily deal C) exchanges and May 2013?
with direct goods? industry consortia A) Facebook
A) e-distributors and independent B) Yahoo
exchanges C) Google
B) exchanges and e-procurement Net D) Twitter
marketplaces
248. Which of the following requires financial B) Gramm-
C) exchanges and industry consortia
institutions to inform consumers of their Leach-
D) e-procurement Net marketplaces
privacy policies and permits consumers Bliley Act
and industry consortia
some control over their records?
242. Which of the following primarily deal B) e-distributors A) Freedom of Information Act
with indirect goods? and e-procurement B) Gramm-Leach-Bliley Act
A) e-distributors and industry Net marketplaces C) COPPA
consortia D) HIPAA
B) e-distributors and e-procurement
249. Which of the following routes to a C) directly
Net marketplaces
newspaper Web site generates the most to a
C) exchanges and industry consortia
digital ad revenue for the newspaper? newspaper's
D) exchanges and e-procurement
A) via a search engine home page
Net marketplaces
B) via a social media site such as Facebook
243. Which of the following primarily D) e-procurement C) directly to a newspaper's home page
involve long-term sourcing? Net marketplaces D) via an online video
A) e-distributors and exchanges and industry
B) e-distributors and industry consortia
consortia
C) e-procurement Net marketplaces
and exchanges
D) e-procurement Net marketplaces
and industry consortia
244. Which of the following primarily B) e-distributors
serve horizontal markets? and e-procurement
A) e-distributors and exchanges Net marketplaces
B) e-distributors and e-procurement
Net marketplaces
C) e-procurement Net marketplaces
and industry consortia
D) exchanges and industry consortia
250. Which of the following
situations would not qualify
for the fair use exception to
U.S. copyright law?
A) A professor clips a
newspaper article just before
class and distributes copies
of it to his class.
B) A journalist quotes a
paragraph from a book in a
review of the book.
C) A student copies a
photograph of his favorite
band from a Web site
created by the band's record
label and places it on the
student's personal Web site.
D) Google posts thumbnail
images of books in the
Google Book Search Project.
251. Which of the following start-
up digital news sites is
owned by AOL?
A) Vox
B) Vice
C) Reddit
D) Huffington Post
252. Which of the following
statements about automated
order entry systems is not
true?
A) They are typically owned
by the suppliers.
B) They no longer play an
important role in B2B
commerce.
C) They show goods only
from a single seller.
D) They reduce the costs of
inventory replenishment.
C) A student copies a 253.
photograph of his favorite
band from a Web site
created by the band's
record label and places it
on the student's personal
Web site.
254.
D) Huffington Post
B) They no longer play an
important role in B2B
commerce.
255.
Which of the following A) They are a predecessor
statements about B2B e- of automated order entry
commerce Web sites is not systems.
true?
A) They are a predecessor of
automated order entry
systems.
B) They tend to serve
horizontal markets.
C) They are seller-side
solutions.
D) They are usually
considered a type of Net
marketplace.
Which of the following A) Much of the expense of
statements about cloud- the system is shifted from
based B2B systems is not the B2B network provider to
true? the firm.
A) Much of the expense of
the system is shifted from
the B2B network provider to
the firm.
B) B2B network providers
charge customers on a
demand basis.
C) Network effects apply,
enabling the spreading of
costs.
D) Cloud-based B2B data
networks can be
implemented in short periods
of time.
Which of the following C) They are open,
statements about competitive marketplaces.
collaborative commerce
systems is not true?
A) They involve a move from
a transaction focus to a
relationship focus.
B) They may include both
customers and suppliers.
C) They are open,
competitive marketplaces.
D) They typically include a
central data repository.
256. Which of the following
statements about e-
distributors is not true?
A) E-distributors make
money by charging a mark-
up on products they
distribute.
B) E-distributors usually
operate "private" markets.
C) E-distributors operate in
horizontal markets.
D) E-distributor prices are
usually fixed.
257. Which of the following
statements about gaming is
not true?
A) The sale of video game
hardware and boxed
software no longer
generates a majority of
video game industry's
revenue.
B) Words with Friends is an
example of a social game.
C) In 2013, around 50% of
smartphone owners played
games on their phones.
D) About 50% of all Internet
users are online gamers.
258. Which of the following
statements about Graph
Search is not true?
A) It relies on Google to
supplement its search
results.
B) It is a semantic search
engine.
C) It is a social search
engine.
D) It includes photos.
B) E-distributors usually 259.
operate "private" markets.
A) The sale of video game
hardware and boxed
software no longer
generates a majority of
video game industry's
revenue. 260.
A) It relies on Google to
supplement its search 261.
results.
Which of the following D) The NAI's privacy
statements about industry policies have established
self-regulation regarding the TRUSTe seal.
privacy is not true?
A) OPA members are
required to implement the
OPA's privacy guidelines.
B) The primary focus of
industry efforts has been the
use of online "seals" that
attest to the site's policies.
C) Industry efforts have not
so far succeeded in reducing
American fears of privacy
invasion.
D) The NAI's privacy policies
have established the TRUSTe
seal.
Which of the following A) Instagram is owned by
statements about Instagram Twitter.
is not true?
A) Instagram is owned by
Twitter.
B) Instagram is a photo-
sharing app.
C) Facebook developed its
Camera app to compete with
Instagram
D) Instagram had over 200
million active users in 2014.
Which of the following C) All of the purely online
statements about online banks (those that operate
banking is not true? without a network of
A) Top mobile banking branches) have gone out of
activities include checking business.
balances and transferring
money from one account to
another.
B) Online and mobile
banking transactions provide
significant costs savings for
banks.
C) All of the purely online
banks (those that operate
without a network of
branches) have gone out of
business.
D) Over 50% of the adult U.S.
population used online
banking in 2014.
262. Which of the following
statements about Pinterest is
not true?
A) Pinned photos and photo
boards are available to all
Pinterest users.
B) Pinterest users are
overwhelmingly female.
C) Pinterest enables users to
integrate their pins into their
Facebook News Feeds and
Twitter streams.
D) Pinterest is the only one of
the major social networks that
does not accept paid
advertising.
263. Which of the following
statements about the movie
industry is not true?
A) Over 100 million Americans
were expected to watch
movies online in 2014.
B) Online movie distribution is
not dominated by a single
distributor.
C) Sales of digital movies that
can be downloaded increased
by almost 50% in 2013.
D) Internet and online
distribution now make up the
largest share of movie
revenues.
264. Which of the following
statements about the music
industry is not true?
A) Music industry revenues
have decreased by 50% since
2000.
B) Digital revenues accounted
for less than half of all U.S.
music revenues in 2013.
C) In 2013, sales of digital
downloads of music declined.
D) Streaming music is the
fastest growing segment.
D) Pinterest is the only one
of the major social
networks that does not
accept paid advertising.
D) Internet and online
distribution now make up
the largest share of movie
revenues.
B) Digital revenues
accounted for less than
half of all U.S. music
revenues in 2013.
265. Which of the following B) Online readership of
statements about the newspapers is declining.
newspaper industry is not true?
A) Newspaper management was
sluggish to respond to the
opportunities on the Internet
for news.
B) Online readership of
newspapers is declining.
C) The emergence of search
engines such as Google has had
a major impact on the
newspaper industry.
D) Newspaper industry
revenues have declined by
almost 50% from 2000 to 2013.
266. Which of the following B) The majority of
statements about the online newspaper readers read
newspaper audience is not the news using a
true? combination of the Web,
A) Online newspaper readership print and mobile.
is growing at more than 10% a
year.
B) The majority of newspaper
readers read the news using a
combination of the Web, print
and mobile.
C) About 75% of Internet users
read newspaper content online.
D) Online newspapers reach
over 75% of individuals in
households earning more than
$100,000 a year.
267. Which of the following A) Apple's iTunes store is
statements about the television the leading distributor of
and premium video industry is streaming video.
not true?
A) Apple's iTunes store is the
leading distributor of streaming
video.
B) The television industry is the
major source of premium video
on the Internet.
C) Americans spend more time
watching television on a
computer or mobile device than
they do on a traditional
television set.
D) Over-the-top entertainment
services are a threat to cable
television distributors.
268. Which of the following
statements about the wholesale
and agency models for selling
books is not true?
A) In the wholesale model, the
retailer decides at what price to
sell a book to the consumer.
B) Amazon surprised traditional
publishers by selling e-books for
below their wholesale cost.
C) Amazon supports the agency
model.
D) A result of the agency model
was that Amazon's prices on e-
books rose.
269. Which of the following
statements about YouTube is not
true?
A) There are now over 1 million
YouTube channels worldwide.
B) In 2013, YouTube announced
paid-subscription channels.
C) YouTube has not yet shown a
profit.
D) The three most popular
YouTube videos in terms of total
views are music videos.
270. Which of the following
statements illustrates the
network effects that portals are
subject to?
A) Specialized vertical market
portals attract only 2-10% of the
audience, while a few large
megaportals garner most of the
market.
B) The value of the portal to
advertisers and consumers
increases geometrically as reach
increases.
C) The greater the amount of
content provided by a portal, the
greater its value to the
community.
D) The greater number of portals
available, the greater the
potential audience for each.
C) Amazon supports 271.
the agency model.
272.
C) YouTube has not yet
shown a profit.
273.
B) The value of the
portal to advertisers
and consumers
increases geometrically
as reach increases.
Which of the following statements is B) The only way
not true? to access
A) About 50% of Facebook's ad Facebook from a
revenue in 2014 is expected to come mobile device is
from its mobile ad platform. to use a mobile
B) The only way to access Facebook app.
from a mobile device is to use a
mobile app.
C) Mobile ads are displayed in users'
News Feeds.
D) Facebook's mobile ad revenues are
its fastest growing revenue stream.
Which of the following statements is A) Google is the
not true? leading display ad
A) Google is the leading display ad site on mobile
site on mobile devices. devices.
B) Google is the largest distributor of
video ads on the mobile platform.
C) Mobile advertising is dominated by
Google.
D) Google charges more for desktop
ads than it charges for mobile ads.
Which of the following statements is B) Among social
not true? networks, Twitter
A) In 2014, the top three search generates the
engines generated almost four times highest amount of
as much U.S. search and display advertising
advertising revenue than that revenue.
generated by social network sites.
B) Among social networks, Twitter
generates the highest amount of
advertising revenue.
C) The most popular social network
tool for large corporate businesses is
LinkedIn.
D) The number of Fortune 500
business firms using Pinterest rose to
over 35% in 2014.
274. Which of the following statements B) Online travel 278. Which of the following terms refers to the A) supply
is not true? services is one of the links that connect business firms with one chain
A) Price competition among online few sectors in which another to coordinate production?
travel services is difficult as extensive A) supply chain
comparison shopping for better disintermediation has B) seller-side solutions
prices is easy. occurred. C) multi-tier exchange
B) Online travel services is one of D) liquidity
the few sectors in which extensive
279. Which of the following three forms of media A)
disintermediation has occurred.
account for over 95% of the hours spent television,
C) The ability of travel products
consuming media? radio, and
and services to be commoditized
A) television, radio, and the Internet the
is a significant factor in the
B) television, magazines, and the Internet Internet
explosive growth of the online
C) the Internet, radio, and newspapers
travel services industry.
D) television, the Internet, and newspapers
D) The online travel services
industry has gone through a period 280. Which of the following tools can companies C) search
of consolidation. use to track user statements and views on engines
newsgroups, chat groups, and other public
275. Which of the following statements B)
forums?
is not true? VWGroupSupply.com
A) cookies
A) The Volkswagen Group is an industry
B) digital wallets
manages almost all of its consortium.
C) search engines
procurement needs via the
D) shopping carts
Internet.
B) VWGroupSupply.com is an 281. Which of the following types of auctions is C) Dutch
industry consortium. perfect for sellers that have many identical Internet
C) VWGroupSupply can be items to sell? auctions
accessed by suppliers via standard A) English auctions
Web browser software. B) Name Your Own Price auctions
D) The Volkswagen Group C) Dutch Internet auctions
developed VWGroupSupply using D) group buying auctions
technology from a number of 282. Which of the following types of auctions B) Name
vendors. "shields the brand" of the seller? Your Own
276. Which of the following streaming B) Hulu A) English auction Price
movie and TV services is a joint B) Name Your Own Price auction auction
venture between traditional C) Dutch auction
entertainment producers? D) penny auction
A) Netflix 283. Which of the following was a primary feature D)
B) Hulu of early online communities? message
C) Zynga A) chat boards
D) VUDU B) network discovery
277. Which of the following C) anonymous C) widgets
technologies allows you to send remailers D) message boards
e-mail without a trace? 284. Which of the following was sued by the C) Apple
A) anonymous surfing Justice Department for violating antitrust laws
B) P3P in connection with e-books?
C) anonymous remailers A) Amazon
D) public key encryption B) Google
C) Apple
D) Barnes & Noble
285. Which of the following was the first B) automated 292. Which of these job recruitment sites is a job A) Indeed
step in the development of B2B order entry site aggregator?
commerce? systems A) Indeed
A) Electronic Data Interchange (EDI) B) Craigslist
B) automated order entry systems C) Monster
C) digital storefronts D) CareerBuilder
D) private industrial networks
293. Which pricing plan charges fees to e- A)
286. Which of the following was the most C) newspapers commerce firms based on the amount of highway
troubled segment of the publishing traffic they generate? pricing
industry in 2014? A) highway pricing
A) books B) cap pricing
B) magazines C) usage-based billing
C) newspapers D) congestion pricing
D) periodicals
294. Which social marketing proved the most A)
287. Which of the following was the object B) W3 Innovation effective for ExchangeHunterJumper.com? Facebook
of the FTC's first-ever COPPA A) Facebook
enforcement action involving mobile B) YouTube
apps? C) Pinterest
A) Disney's Playdom D) Instagram
B) W3 Innovation
295. Which social network functionality allows A)
C) Snapchat
users to easily post messages to the entire message
D) Yelp
community? board
288. Which of the following was the top A) Google Sites A) message board
online video site in 2014 in terms of B) chat
unique viewers? C) instant messaging
A) Google Sites D) e-mail
B) Facebook
296. Who was the first major fiction writer to B)
C) AOL
create an e-book-only volume of a new Stephen
D) Yahoo Sites
work? King
289. Which of the following would not be A) long-term A) Hugh Howey
considered a current asset? investments B) Stephen King
A) long-term investments C) Dan Brown
B) cash D) Amanda Hocking
C) accounts receivable
297. The world's leading portal/search engine site, D)
D) marketable securities
in terms of unique visitors, is: Google.
290. Which of the FTC's Fair Information A) A) Yahoo.
Practices (FIP) principles requires Notice/Awareness B) MSN/Bing.
identification of the collector of data? C) AOL.
A) Notice/Awareness D) Google.
B) Choice/Consent
298. Yahoo owns all of the following except: D)
C) Access/Participation
A) Tumblr. Instagram.
D) Security
B) Flickr.
291. Which of the FTC's Fair Information B) C) Aviate.
Practices (FIP) principles requires opt- Choice/Consent D) Instagram.
in or opt-out policies to be in place?
299. Your Facebook News Feed includes all of the D) tweets.
A) Notice/Awareness
following except:
B) Choice/Consent
A) status updates.
C) Access/Participation
B) app activity.
D) Security
C) Likes.
D) tweets.
300. Zinio is an example of which of the following? B) magazine aggregator
A) interactive book developer
B) magazine aggregator
C) e-reader platform
D) vanity press