100 GREAT MARKETING IDEAS

1. Give the product away

 Decide the target market
 Make sure you have good intellectual property rights (patents, etc)

2. Make it fun
 The basis viral marketing – word of mouth
 Passing the brand name along, and having it associated with something entertaining and
fun.
 Ensure that is easy as possible for someone to tell others about the experience and
doesn’t detract from the rest of the rand image.
 Try to have something tangible attached to the experience so if it can there is a
permanent reminder of the event.
 IDEA : remember a plastic duck to keep or take home or mailed anywhere

3. Get decision-makers together

 IDEA : Osram’s marketing people came up with a way of getting theVmaintenance managers
and the finance directors together. They mailed a small cashbox to the fi nance director,
with a covering letter telling them that the box contained information that would save their
company ￡50,000 a year. The letter went on to say that the maintenance manager had the
key. Keys were mailed to the maintenance managers, with a similar note. Clearly one or
other manager would contact the other out of simple curiosity—opening the box provided
them with the calculation on the cost savings they could make, if they agreed between them
to switch to long-life low-energy bulbs.