Farmasi A & P Budget product line 2018 for Farmasi

Country : Cambodia

1 2 3 4 5
INTIMATE WASH BABY SHAMPOO BEAUSKIN LYLIKAI RUSSY
Milestone Overview
Milestone Overview SUMMARIES
Year % Q1 Q2 Q3 Q4 Year % Q1 Q2 Q3 Q4 Year % Q1 Q2 Q3 Q4 Year % Q1 Q2 Q3 Q4 Year % Q1 Q2 Q3 Q4

A- MARKETING DEPARTMENT :
a) Market Research quantitative (I.M.S. etc…)
b) Market Reasearch qualitative
New Product Launch
New product Launch Phase 1
New product Launch Phase 2
B- MARKETING EXPENSES :
1- Brochures, Material etc… 31,780 #VALUE! 4,200 ### 4,200 ### 13,780 #VALUE! 8,100 45% 1,500 37%
a) Brochure-Consumer 5,800 900 #VALUE! 450 450 900 #VALUE! 450 450 4,000 #VALUE! 2,000 2,000
B) Brand reminder- Pen 4,700 900 #VALUE! 450 450 900 #VALUE! 450 450 900 #VALUE! 450 450 900 5% 450 450 1,100 27% 550 550
C) Leaflet - Dermatologist/other HCP 4,100 900 #VALUE! 450 450 900 #VALUE! 450 450 900 #VALUE! 450 450 1,000 6% 500 500 400 10% 200 200
d) Gimmicks-pad note ( HCP) 7,080 1,500 #VALUE! 750 750 1,500 #VALUE! 750 750 4,080 #VALUE! 2,040 2,040
e) Giveaway-Face mask 3,000 17% 1,500 1,500
f) Brand reminder-Tissues box 700 #VALUE! 350 350

2-Material for Public General 6,600 #VALUE! 3,100 ### 2,600 ### 900 5%
a) Exibition booth/ Box display/light box/ Backdrop 3,600 1,500 #VALUE! 1,500 1,500 #VALUE! 1,500 600 3% 600
b) Standee display 1,300 600 #VALUE! 300 300 400 #VALUE! 200 200 300 2% 300
C) Plastic Bags-with Stiefel Logo/brand name 1,700 1,000 #VALUE! 1,000 700 #VALUE! 700
3-360 degree Trade Chhanel Marketing Strategy #VALUE! #VALUE! 7,924 ### 6,457 ###
a. CME (Educational Training-Retailers) 5,159 3,313 #VALUE! 998 2,315 1,846 #VALUE! 998 848
b. In store display-Retailers & golden Pharmacies 3,821 1,911 #VALUE! 1,911 #VALUE!
c. Exhibition Display (water festival and others) 600 300 #VALUE! 300 300 #VALUE! 300
d. Print Ad- news p & Megaz(Educational platform) 3,300 1,650 #VALUE! 1,100 550 1,650 #VALUE! 1,100 550
e. Social media Strategy (Facebook and Twitter handle) 1,500 750 #VALUE! 750 #VALUE!
f. Trade partnership programe - Ph & retailers 2,000 1,000 1,000
g.Trade discout Strategy- Pharmacies
4-360 degree Ethical Chhanel Marketing Strategy #VALUE! #VALUE! #VALUE! ### #VALUE! ### #VALUE! #VALUE! 9,174 50% 2,536 63%
4.1- Comercial Education #VALUE! #VALUE! ### #VALUE! #VALUE! #VALUE! #VALUE! 4,674 26% 1,036 26%
a) CME-HCPs 11,293 2,823 #VALUE! 2,823 #VALUE! 2,823 #VALUE! 2,823 16% -
b) CPE (training-Pharmacies) #VALUE! #VALUE! #VALUE! #VALUE! #VALUE! #VALUE! #VALUE! #VALUE! #VALUE! #VALUE! #VALUE! #VALUE!
c) In clinic Advertising 4,255 851 #VALUE! 851 #VALUE! 851 #VALUE! 851 5% 851 21%
D Intership programe-Pharmacies chennal
d) Monthly Group product presentation-MCH hospital(GP) 1,090 260 #VALUE! 130 130 130 130 #VALUE! 130 130 130 300 #VALUE! 75 75 75 75 400 2% 100 100 100 100
e) Business meal with DR/Retailers 1,355 185 #VALUE! 35 50 50 50 185 #VALUE! 35 50 50 50 400 #VALUE! 100 100 100 100 400 2% 100 100 100 100 185 5% 35 50 50 50
g) Sales force training 1,300 450 #VALUE! 150 150 150 450 #VALUE! 150 150 150 200 #VALUE! 50 50 50 50 200 1% 50 50 50 50
4.2- Scientific Action() 11,900 1,700 #VALUE! 1,700 #VALUE! 3,700 #VALUE! 3,700 20% 1,100 27%
a) Sponsorship Oversee to attend international CME 11,100 1,500 #VALUE! 1,500 1,500 #VALUE! 1,500 3,500 #VALUE! 3,500 19% 1,100 27%
b) Local Sponsorships - and Medical Society Conferences, if any 800 200 #VALUE! 100 100 200 #VALUE! 100 100 200 #VALUE! 100 100 200 1% 100 100

C- Contigency(without plan) 3,000 600 ### 200 200 200 600 ### 200 200 200 600 #VALUE! 200 200 200 800 4% 200 200 200 200 400 10% 200 200

Total Marketing & Promotional Investment #VALUE! #VALUE! #VALUE! 4,633 #VALUE! #VALUE! 830 #VALUE! 3,635 4,028 #VALUE! #VALUE! #VALUE! 18,174 4,036

2012 In Market Sales (Net) 833,130 151,285 124,845 252,000 155,000 150,000
% of 2012 In Market Sales #VALUE! #VALUE! #VALUE! #VALUE! 11.73% 2.69%

Note:
1.TCMS - Trade Chhanel Marketing Strategy
2.ECMS - Ethical Chhanel Marketing Strategy
3.MPI - Marketing & Promotional investment
4. RASP- Reginal and area symposium Provinces
A&P Activities Budget
Cambodia/ 2018 - PER PRODUCT

Activity Time Product Charging Cost (US$) Total Cost (US$)

Zyrtec 12,024 18% 28,844
Group Presentation-Pharmacies Q2 Zyrtec 900
GP compaign with Pediatric Full Year Zyrtec 720
Brochures/ Brand Reminders/ CME Giveaways Full Year Zyrtec 6,804
Partnership programe with Pharmacies(Zyrtec Tab) March to Aug Zyrtec 2,600
Special-Clinic discount(Zyrtec syrup) Full Year Zyrtec 1,000
Xyzal 12,686 19%
Product Symposium-HCP (2 events) Q1 Xyzal 4,600
Compaign:Allergy day Q2 Xyzal 700
GP-Group presentation Full Year Xyzal 1,080
Brochures/ Brand Reminders/ CME Giveaways Full Year Xyzal 6,306
Nootropil 4,134 6%
GP-Presentation Full Year Nootropil 540
Brochures/ Brand Reminders/ CME Giveaways Full Year Nootropil 3,594
Physiogel 20,518 31%
CPE with HCP(Atopic dermatitis) Q2 Physiogel 2,980
CME Pharmacies Q3 Physiogel 2,135
CME with retailers Q3 Physiogel 998
Instore dislay-Retailer Q 3+4 Physiogel 4,625
Print -Ad Q2 Physiogel 1,650
Brochures/ Brand Reminders/ CME Giveaways Q2 Physiogel 5,880
Trade partnership programe-PH-Retailers Q3 Physiogel 2,000
Intership program Q3 Physiogel 250
SpectraBan 12,618 19%
CPE with HCP(Sun damage & benifit of sun cream) Q2 SpectraBan 2,635
CME with retailers Q3 SpectraBan 998
Instore dislay-Pharmacies Q3+4 SpectraBan 3,375
Print -Ad Q3 SpectraBan 1,650
Brochures/ Brand Reminders/ CME Giveaways Q2 SpectraBan 3,710
Intership program Q3 SpectraBan 250

OTHER EVENT 3,190 5%

Monthly sponsorship-MCH hospital(GP)-Stiefel Full Year FARMSI 1,090
Water festival exhibition-Stiefel Nove.2018 BEASKIN 600
Social media(Face book,Twitter handle) July-Dec.18 ??? 1,500
GRAND TOTAL 65,170 100%
A&P Activities Budget
Cambodia/ 2018 - Per Activity

Activity Time BRAND Charging Cost (US$) Sub Total

KEE Building Program/ Foreign Sponsorship

ARSR/ ICID/ RTI Standalone

Products Symposium(CPE, CME and RTD)

1.Product symposium-Pharmcies(2 events) April, May. 900

2. Product symposium-HCP(2 events) Feb, March FARMASI 4,600
3.Product symposium-HCP June BEAUSKIN 2980
4. Product symposium-HCP August 2635
5. Product symposium-Pharmacies August 2135
5. Product symposium-Retailers July 998
6. Product symposium-Retailers August 998
15,246 39%

Coperation display(Retailers and Pharmcies

In store-display-retailer July -Nove.12 4625
In store-display-Pharmacies July -Nove.12 3375
8,000 21%
Trade Activities
Partnership programe-Pharmacies March-Aug 2600
Special clinic discount Jully 1000
Trade partnership programe July-Sep.12 2000
Print -Ad July -Aug.12 1650
Print -Ad Sep -Nov.12 1650

8,900 23%
Special compaign
Allergy day April 700
Intership program July-Sept.12 250
Intership program July-Sept.12 250
Group presentation-Pediatric Fully year 720
GP-Group presentation Full Year 1,080
GP-Group presentation Fully year 540
Monthly sponsorship-MCH hospita Full Year 1,090
4,630 12%
Others Society Support
Water festival Nove.12 600
Social media(Face book,Twitter handle) July to Dec.12 1500
2,100 5%

GRAND TOTAL 38,876 100%

CALENDAR OF ACTIVITIES

ACTIVITIES BRAND Jan Feb March April May June July Aug Sept Octo Nov Dec

PROMOTIONAL ACTIVITIES
FARMASI
Infectious Smiles
Tried…Tested INTIMATE WASH
Gift of Air
5 Minutes Makes Difference
Success Through Selection in CHB

BEASKIN
Allergy day compaign
Monthly compaing-MCH hospital CC CREAM
Intership program
Intership program

Water festival
FARMASI CAMBODIA 2018
Promotional Activities

Type of Promotional MOH

Month Title/ Name of Campaign Materials Sub-Cost Total cost Product Charging
Activity registration

Feb.12 Brand reminder Brochure 1386 Xyzal

Feb.12 Brand reminder Giveaway-Pen 1980 Xyzal
Feb.12 Brand reminder Face mask 2640 Xyzal
Feb.12 Brand reminder Pad-note 990 Zyrtec
Feb.12 Brand reminder T-shirt 800 Zyrtec
Feb.12 Brand reminder Disease awareness leaflet 790 Zyrtec
Feb.12 Brand reminder HCP Brochure-Consumer 110 1000 1110 Physiogel gel
Feb.12 Brand reminder HCP Leaflet - Dermatologist/other HCP 110 500 610 Physiogel gel
Feb.12 Brand reminder Giveaway Brand reminder- Pen 450 450 Physiogel gel
Feb.12 Brand reminder Giveaway Gimmicks-pad note ( HCP) 500 500 SpectraBan
Feb.12 Brand reminder Leaflet - Dermatologist/other HCP 110 500 610 SpectraBan
Feb.12 Brand reminder
Feb.12 Brand reminder
Feb.12 Brand reminder

Total Promotional Activities 11,866

CP Number Remarks

Share with SpectraBan

Share with SpectraBan

Share with Physiogel
FARMASI CAMBODIA 2018
Promotional material display

Month Type of Promotional Activity Title/ Name of Campaign Materials Total Cost Product Charging
March.12 Commercial activities Launch activities Exibition booth/ Box display/light box/ Backdrop 1500 Physiogel
March.12 Commercial activities Launch activities Standee display 600 Physiogel
March.12 Commercial activities Pharmacies compaign Plastic bag 1000 Physiogel
March.12 Commercial activities Launch activities Display box/ Backdrop 1500 SpectraBan
March.12 Commercial activities Launch activities Standee display 400 SpectraBan
March.12 Commercial activities Pharmacies compaign Plastic bag 700 SpectraBan
Commercial activities Event activities Standee display 150 Xyzal

Total Promotional Activities 5,850

5880
CP Number Remarks
FARMASI CAMBODIA 2018
CME (educational Training-Retailers)

Proposed Speakers MOH No. of Sub-

No. Date/Month Topic Venue Speaker
(Local/ Foreign) fees Participants total
1 25.Aug.2012 Atopic Dermatistis & update dry skin Tonlebasac Thai Kea 150 210 75 638
2 15.September.12 Sun damage & benifits of sun cream Tonlebasac Thai Kea 150 210 75 638

Total Symposium
Total Cost Product Charging CP Number Share product

998 Physiogel cream Physiogel range

998 SpectraBan Spectraban 30 & 60

1,996
FARMASI
In Store display Retailers & Pharmacies Time line

Monthly Schedule Display -2018

Display Plan in
Area Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total
retailers/Pharmacies
PP Retailer display 1,125 875 875 875 875 4,625
PP Pharmacies display 675 675 675 675 675 3,375
8,000
 Product charge Product share

Physiogel All
SpectraBan All
FARMASI
PRINT AD TIME LINE -2012

N Product 's Name JAN FEB MAR APR MAY JUN JUL AUG

1 SpectraBan
 Budget Total 3 month
SEP OCT NOV DEC
Monthly 2012

$ 550.00 $ 1,650.00
FARMASI CAMBODIA 2012
Clinic Diplay

No. Date/Month Clinic name Venue

Clinic Laser Skin care

Dr Soeur Chanthan

Dr La Pheav

Total Symposium
Proposed Speakers No. of Sub- Product
Speaker MOH Total Cost
(Local/ Foreign) Participants total Charging

-
CP Number Share product
FARMASI 2018
Intership programe for Pharmacies chennal
Objective: to build public awareness thru pharmcies and retails chhenal
Mechanic: will train to new temporary staff about product knowledge and selling skil, before allowing them to the filed

Milestone review Number of Petro Incentive Product

Area temporory staff allowance 1500 usd line 3 months
retailers/Pharmacies
PP Retailers outlets 5 75 25 225
PP Pharmacies 5 75 25 225
e allowing them to the filed
Monthly Schedule intership programe -2018
Total
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Cost
250
250
500
Product charge Product share

All
All