According to my preferences I have chosen following four categories:

1. CRM Software
2. Account Based Marketing Software
3. Web Conferencing Software
4. Customer Service Software
I have chosen CRM Software because it helps business to find sales leads. Businesses also use
this software to maintain customer loyalty. On the other hand, I have chosen Account Based
Marketing Software because it helps companies to create sustainable growth and profitability. I
have chosen Web Conferencing Software because it is very useful for business. This category
connects two or more people of a business from different locations, which is so valuable on
important decision making. Finally, I have chosen Customer Service Software category because
it is important to create automated process, which in return helps businesses serve its customers
better.
CRM Software
HubSpot CRM: HubSpot CRM is the best option comparing to the other tools because it offers
a completely free version and that is rather popular among small business. Many third world
country small businesses use HubSpot CRM only because it is free to use. This software also
includes all the basic features provided by paid CRM software. This software also allows us to
keep track of company activities. Also, HubSpot offers several integration options with popular
CRM software.
The pros of HubSpot CRM are:
1. It’s free
2. It also has a live chat tool, which offers customers a better experience.
3. It can be used with other CRMs. It does not affect organization data in other CRM
platform.
4. HubSpot CRM offers better insights of customer behavior and make it easier to know
when to follow up.
The cons of Hubspot CRM are:
1. HubSpot CRM is new compared to other CRM software tools.
2. It is relatively inflexible compared to other CRM tools.
3. It is so lightweight and not good for large organizational team.
HubSpot CRM support and affect a company sales process in so many ways. This tool
documents the sales process, which helps not only to firm up the process for sales team but also
to softens implications for future hires. This tool also automates and reduce data entry that helps
a company to reduce busy work schedule. By doing this the sales representatives can focus on
moving deals along with closing. This tool also helps the sales process by giving more accurate
forecasting of sales.
Account Based Marketing Software
Everstring: Everstring is best comparing other tools in this category because it provides tools
for search, lead scoring and list building. Marketers can build their own predictive model, which
is the best feature of Everstring compared to other tools in this category. Everstring helps to
know the marketers the behavior of their targets. Predictive model building is good for marketers
who already know which behavior they want to see on their targets.
The pros of Everstring are:
1. Everstring is up to date and more consistent than any other account based marketing
software tool.
2. Marketers can find extra contact information of customers through this tool.
3. It saves valuable time by gathering extra information quickly.
4. It has an intuitive user interface.
5. It offers a competitive pricing.
6. This software create and segment audiences
7. Align sales and marketing strategy.
The cons of Everstring are:
1. It takes too much time to maximizing the system results.
2. It sometimes gives inaccurate phone numbers.
3. It has too many keywords, which is unhelpful for so many people.
4. The platform is complex and really hard to understand.
5. Contact list are only available in North America currently.
6. Sometimes gives inaccurate revenue calculation.
Everstring account based marketing software supports and affect the sales process of a company
in so many ways. It has a built in customer success manager who regularly reaches out managers
to let them know about upcoming product updates and other events that are important for the
sales process. This tool also helps the company by identifying revenue of a certain period of
time, which helps the company to plan its sales process accordingly. This software also shows
info of the accounts and shows like customers with a similar profile. It also provide intent data,
which is very important for sales team. It is also allows managers to visualize a numerical
scoring systems of accounts and also analyze further down the line to create more sales, Which
in return gives company a source to maximize its revenue.

Web Conferencing Software

Skype for Business: Skype for business is best comparing other tools in this category because it
helps to reduce the phone bills a company will spend. This software tool is particularly helpful
for small business who has a small amount of capital and does not have a plenty to spend on
phone bills. It has a very easy user interface and it is also very user friendly. It also allows office
365 users to integrate their outlook contacts. This tool offers another great benefit of portability.
Workers can use this tool from cell phone or any digital device as long as they have a Wi-Fi
signal. It also offers meeting broadcast feature suitable for thousands of workers. Also, in this
software tool, setting up video meeting or phone meeting is simple and easy.
The pros of Skype for business are:
1. It supports large meeting numbers.
2. It has a very little lag time
3. Effectively integrates with other skype users.
4. It is user-friendly
5. It has a clear connection
6. It has a screen sharing feature.
The cons of Skype for business are:
1. Skype for business mobile capabilities is not up to the mark.
2. File sharing is slow and sometimes gets hang.
3. Webinar feature is missing in skype for business.
4. Shows too many notification at a time, which hampers the business meeting.
5. Need to re-download often for bugs and updates.
Skype for business web conferencing software supports and affects sales process of a company
in so many ways. Skype for business minimizes internal communication delays, which helps
employees and the company to communicate with each other at ease and making tough sales
decision becomes easy. It also maximize the touches with clients. It helps employees to know
which customer is available online and to shoot IM to rolling over the conversation quickly.
Skype for business also speeds up the sales cycle. One of the tough job is that after an initial
meeting with client, finding time to review and present the solution to decision makers because
of tight schedule. It can take weeks to present the solution to the client. By using Skype for
business it is easy to present solution to the clients. By using the skype for business tool, a
worker can always be available for his customer, which quickens the sales process. Skype for
business also offers integration across tools, which helps the employees to quickens the sales
process and inform the solution of problems quickly to customers.
Customer Service Software
Freshdesk: Freshdesk is best comparing other tools in this category for various reasons. It is a
help desk and live chat software which helps solve user problems In various of ways.
It has too many features from a team inbox to canned responses for ticketing. It also has a feature
which automatically suggests solution to customers. It offers a variety of pricing tier, one of
which is free.
The pros of Freshdesk are:
1. Very easy to use
2. Offers a reasonable price.
 3. It is super fast. Clean, minimalistic and simple
4. The user interface is simple.
5. Modern, Elegant and google integrated.
6. It manages tickets and also tracks time.
7. Communicate with clients faster and regarding their issue.
The cons of Freshdesk are:
1. Do not have a style refresh on client side portal.
2. The tool to make list is not intuitive.
3. Limited options of customization.
4. No integration between Freshdesk and outlook.
5. Services catalog is complex and not easy for admin to use.
Freshdesk customer service software supports and affect sales process in so many ways. Sales
and support are two very important part of the company. Sales team works to attract new
customers whereas support team retain those customers. Here freshdesk do the work of customer
retention through customer service, which is very important for future sales. By using Freshdesk,
support team can learn which features of the product customers like and dislike. Then, they can
inform that to sales team. Sales team and R&D then can build an ultimate product which can
increase the revenue of the company.