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Objective of the Study: 

 To define, classify and forecast India Direct-To-Home (DTH) market on the


basis of resolution type, subscription type, end user and regional distribution.

 To analyze and forecast India Direct-To-Home (DTH) market size. 

 To scrutinize detailed market segmentation and forecast the market size, in


terms of value, by segmenting the country’s market into four regions, namely,
North, South, East and West.

 To analyze and forecast market size, in terms of value, for DTH, with
respect to key resolution types which include Standard Definition, High Definition
and Others.

 To strategically profile leading players operating in India Direct-To-Home


(DTH) market.
There are six major players operating in India Direct-To-Home (DTH) market,
which include Tata Sky Ltd., Dish TV India Limited, Bharti Airtel Limited, Sun
Direct TV Private Limited, Reliance Communications Limited and Doordarshan.

Key Target Audience:

 DTH manufacturers, service providers, distributors and other stakeholders

 Associations, organizations, forums and alliances related to DTH

 Government bodies such as regulating authorities and policy makers

 Market research and consulting firms


The study is useful in providing answers to several critical questions that are
important for industry stakeholders such as DTH manufacturers, service providers,
distributors and policy makers. The study would also help them to target the growing
segments over the coming years and aid them in taking investment decisions and
facilitating their expansion. The study would help industry participants with detailed
understanding of consumer behavior and changing consumption pattern in DTH
industry

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