BRAND GUIDELINES

The ANYWOMAN logo should

only be use on top of the
colours which is in this brand
guideline:

1. White on Purple
2. White on Dark
3. Light Purple on White
4. We can put it on the image
as long the clearspace is
followed and the logo is
clearly visible.

LOGO USAGE
& VARIATIONS
 PLAYFAIR DISPLAY SC
ANYWOMAN’S font header as
well in the logo’s typography
is Playfair Display SC. While,
REGULAR | HEADER
the Poppins is preferrably
use on any digital marketing
ABCDEFGHIJKLMNOPQRSTUVWXYZ
materials while Helvetica will 1234567890
be on print and presentations.

POPPINS Helvetica Neue LT Std

MEDIUM | SUBHEADER BOLD CONDENSED | SUBHEADER
abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890 1234567890

LIGHT | PARAGRAPH CONDENSED | PARAGRAPH

abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890 1234567890
TYPOGRAPHY
 PLAYFAIR DISPLAY SC
REGULAR | HEADER
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890

POPPINS Helvetica Neue LT Std

MEDIUM | SUBHEADER BOLD CONDENSED | SUBHEADER
abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890 1234567890

LIGHT | PARAGRAPH CONDENSED | PARAGRAPH

abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890 1234567890
TYPOGRAPHY
 HIGHLIGHTS
When placing our brand or HEX: #B3A4CA
RGB: 179, 164, 202
logo in marketing and digital CMYK: 29%, 34% , 3%, 0%
materials, ANYWOMAN Logo
should have enough
clearspace about (half size
of the ANYWOMAN’S icon) to

SHADOWS
HEX: #2B074D
give clarity and importance RGB: 43, 7, 77
CMYK: 84%, 90% , 40%, 39%
to the brand. Also, having a
different orientations gives
the logo flexibility when
placing to other materials

MIDTONE
HEX: #725d9a
RGB: 259, 39, 60
CMYK: 65%, 72% , 11%, 0%

NEUTRAL HEX: #f2f2f3

SECONDARY COLORS
RGB: 242, 242, 242
CMYK: 0%, 0% , 0%, 5%

COLORS
HEX: #2a2c2b
RGB: 42, 44, 43
CMYK: 5%, 0% , 2%, 83%
HEX: #c7a5ca HEX: #a5aeca

COLOR RGB: 199, 165, 202

CMYK: 1%, 18% , 0%, 21%
RGB: 165, 173, 201
CMYK: 18%, 14% , 0%, 21%

PALETTE
When placing our brand or
logo in marketing and digital
materials, ANYWOMAN Logo
HORIZONTAL
should have enough
clearspace about (half size
of the ANYWOMAN’S icon) to
give clarity and importance
to the brand. Also, having a
different orientations gives
the logo flexibility when
placing to other materials

STACKED

LOGO
CLEARSPACE
ANYWOMAN is about woman
finding their true self and
becoming today’s leaders.
Thus, the branding and
image should be associated
with the of all woman’s
development and success.

The following are the sample

images of materials that
could be used to associate
our brand.

www.any-woman.com

www.any-woman.com
LOGO
Lorem ipsum dolor sit amet,
consectetur adipiscing elit. Etiam
iaculis commodo.

Lorem ipsum dolor sit amet,

consectetur adipiscing elit. Etiam
iaculis commod.
Lorem ipsum dolor sit amet, consectetur

BRANDING
adipiscing elit. Morbi congue egestas
maximus Nullam.

www.any-woman.com
www.any-woman.com