BRAND GUIDELINES

Logo Variations
 Typography Poppins
MEDIUM - Sub header
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
Playfair Display SC 1234567890
Header font LIGHT - Paragraph
AB C DE FG H I J K L M abcdefghijklmnopqrstuvwxyz
NOP QR S T U V W X Y Z ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890 1234567890

N O TE : The hea de r f ont is c lose ly re lat ed to League Spartan Bold

t h e fo nt ’s l o g o whic h is “ Abril Fatf ac e” but
Highlight font
m ore co nt ent f rie ndly and the re ’s also
Po p p i ns Med iu m f or su b-he ade r and abcdefghijklmnopqrstuvwxyz
Po p p i ns Li g ht for paragraphs. For highligh t
ABCDEFGHIJKLMNOPQRSTUVWXYZ
f o nts, Lea g ue Spartan Bold is u se for
bu ttons and c all to action s. 1234567890
 Color Palette

Primary Neutrals

HEX #195354 HEX #1d5e5e HEX #444444 HEX #F2F2F2

R25 G83 B84 R29 G94 B94 R68 G68 B68 R242 G242 B242
C 0.70 M0.01 Y0.00 K0.67 C0.69 M0.00 Y0.00 K0.63 C0.00 M0.00 Y0.00 K0.73 C0.00 M0.00 Y0.00 K0.05
Logo Clearspace

Horizontal Stacked

When placin g our bran d or logo in marketing and digital

materials, ANYMAN Logo sh ould h ave enough clearspace
about ( h alf size of th e ANYMAN’s icon) to give glarity and
importance to th e bran d. Also, h avin g a different orientations
gives th e logo flex ibility when placing to other materials
 Social Media
Usage &
Placement

Timeline About Friends Photos More

Website Intro

ANY M AN Digital Banners

We help men find their place
in the world, with themselves,
their family, their friends and
their careers.

START YOUR JOURNEY

ANY MAN
We help men find their place
in the world, with themselves,
their family, their friends and
their careers.

START YOUR JOURNEY