Contents

Contents02
About Us 03
Company Guidelines 04
Brand Logo 05
Color Guidelines 06
Type Guidelines 09
Products11

Modern Divison – Brand style guide Page 2

 About Us
Our mission is to bring older jazz roots into the new age. We cherish old traditions, but

MODERN DIVISION we also embrace modern-style music. By fusing them together, we create a new dynamic
and the beginning of a new era for music. As the primary colors of our brand represent
the older traditional jazz roots, the neon effect addition represents the new wave or groove
that our band is bringing to this era of music. Our songs, on the most basic level, are
meant to bring joy to our listeners and bring us all together, despite our unfamiliarity with
one another. We love to connect with our listeners, whether it’s through our music or our
personal interactions. We are only able to do what we do because of the support from our
listeners, and our family. They come first.

Modern Division – Brand style guide Page 3

 Company Guidelines

Listen to our music.

Follow all guidelines for type, color, logo, etc. Refer to respective pages for specifics.

You are free to use our designs and add personal art, but you MUST give credit always.

Products must mention/refer to the band, either with name or logo. It cannot just be a product with its colors.

Band may be referred to as “Modern Division,” “M.D.”, or “Mod. Div.” (nothing else unless approved by the members).

All products must be approved by the members before being put on the market

All products and packaging must be proofread to avoid any grammar or spelling errors.

Visual promotions, such as commercials or billboards, must contain the trumpet band logo and mention the band name.

Do not make/sell products containing any of our logos under your own personal use. Any product ideas must be
approved and sold under the band and its company.

Modern Divison – Brand style guide Page 4

 Brand Logo

Colors are interchagable (with approved

colors in the color palette) but the original
trumpet must not be altered. Text can be
added around, but not directly on the logo,
to creative a type-face logo. Never add an
outline around/on the circle logo.

Modern Division – Brand style guide Page 5

Modern Divison – Brand style guide Page 6
 Color Guidelines

Our base color is “Off White.” The

primary colors are Blue 01, Blue 02,
Blue 01 Blue 02 Blue 03
and blue 03. Use Red and Orange as
contrasting colors. RGB 00, 30, 73 RGB 00, 40, 126 RGB 00, 58, 219
CMYK 100, 90, 38, 46 CMYK 100, 93, 21, 11 CMYK 89, 77, 00, 00
HEX #001E49 HEX #00287E HEX #003ADB

Red Orange Off White

RGB 208, 32, 33 RGB 238, 76, 41 RGB 252, 236, 217
CMYK 12, 100, 100, 03 CMYK 00, 86, 97, 00 CMYK 01, 07, 13, 00
HEX #D02021 HEX #EE4C29 HEX #FCECD9

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Modern Divison – Brand style guide Page 8
Modern Division – Brand style guide Page 9
 Type Guidelines
TITLE FONT: GOPH ER

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890!@#$%&*!?

H EADER FONT: ROC GROTES K

ABCDEFGHIJKLMNOPQRSTUVWXYZ
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890!@#$%&*!?

BODY FONT: PIER

For titles and type-face logos, use the title

font (Gopher).
ABCDEFGHIJKLMNOPQRSTUVWXYZ
For headers and subtitles, use the header
font (Roc Grotesk). abcdefghijklmnopqrstuvwxyz
1234567890!@#$%&*!?
For all general, large bodies of text, use
the body font (Pier).

Modern Divison – Brand style guide Page 10

 Products

Modern Division – Brand style guide Page 11

 Products
(Tickets and Billboards)

Modern Divison – Brand style guide Page 12

 Products

Modern Division – Brand style guide Page 13