BRAND MANUAL

THE LOGO
INTRODUCTION

1) THE GENERAL LOGO Full Logo

1
/2 x 1
/2 x

At all times you must keep all

relationships of sizes,
distances and combinations
of colors within this Brand.

1
/2 x 1
/2 x

Full Logo INVERTED

1
/2 x 1
/2 x

1
/2 x 1
/2 x

LOGO CONTRUCTION
CLEARSPACE & COMPUTATION
Icon Symbol

Our signature is one of our most visible and

valuable assets. Respect it.

Always position the logo for maximum impact

and give it plenty of room to breathe. This will
help to ensure our logo’s visibility and
legibility.

Understanding the clear-space rule is

essential, as it is also the standard for logo
position and scale on most printed communi-
cations. In that regard, the clear space rule
should be maintained as the logo is proportio-
nately enlarged or reduced in size.
ABOUT US
EDITABLE COMPANY DESCRIPTION

SUSPENDISSE ET ELIT QUIS TURPIS SUSCIPIT PHARETRA ALIQUAM NON ORCI. AENEAN NEC TINCIDUNT NEQUE. MAECENAS INTERDUM ELEIFEND
QUAM SIT AMET FINIBUS. DONEC EUISMOD TURPIS SEM, NEC COMMODO FELIS ORNARE A. QUISQUE EFFICITUR NIBH EGET MASSA VENENATIS
EFFICITUR. CRAS AC MI VEL LOREM LUCTUS MOLLIS. NUNC SAGITTIS, LIBERO VEL BIBENDUM ULTRICES, NISI NISI SOLLICITUDIN MASSA, IN BIBENDUM
MAURIS PURUS NON NULLA. NAM ALIQUAM MAURIS NIBH, SED AUCTOR ELIT ULLAMCORPER UT. MORBI PORTTITOR, ARCU IMPERDIET CONVALLIS
LOBORTIS, DIAM ELIT DAPIBUS LECTUS, NON PLACERAT QUAM NISI EGET NEQUE. PRAESENT VOLUTPAT SIT AMET LACUS UT SODALES. VIVAMUS
SCELERISQUE MASSA NEC ARCU VOLUTPAT COMMODO. PRAESENT ID MAXIMUS TURPIS. PROIN EGET FAUCIBUS NISI. DUIS TRISTIQUE VOLUTPAT
DOLOR EU PORTA..

SUSPENDISSE ET ELIT QUIS TURPIS SUSCIPIT PHARETRA ALIQUAM NON ORCI. AENEAN NEC TINCIDUNT NEQUE. MAECENAS INTERDUM ELEIFEND
QUAM SIT AMET FINIBUS. DONEC EUISMOD TURPIS SEM, NEC COMMODO FELIS ORNARE A. QUISQUE EFFICITUR NIBH EGET MASSA VENENATIS
EFFICITUR. CRAS AC MI VEL LOREM LUCTUS MOLLIS. NUNC SAGITTIS, LIBERO VEL BIBENDUM ULTRICES, NISI NISI SOLLICITUDIN MASSA, IN BIBENDUM
MAURIS PURUS NON NULLA. NAM ALIQUAM MAURIS NIBH, SED AUCTOR ELIT ULLAMCORPER UT. MORBI PORTTITOR, ARCU IMPERDIET CONVALLIS
LOBORTIS, DIAM ELIT DAPIBUS LECTUS, NON PLACERAT QUAM NISI EGET NEQUE. PRAESENT VOLUTPAT SIT AMET LACUS UT SODALES. VIVAMUS
SCELERISQUE MASSA NEC ARCU VOLUTPAT COMMODO. PRAESENT ID MAXIMUS TURPIS. PROIN EGET FAUCIBUS NISI. DUIS TRISTIQUE VOLUTPAT
DOLOR EU PORTA..

THE PRIMARY
COLORS SYSTEM

USAGE :
Primary Colors System
PLEASE USE THIS EXACT COLOR CODES.
REDUCE OPACITY CAN ONLY BE APPLIED
IF APPROVED.

COLOR CODES : 000000 COLOR CODES : FFFFFF COLOR CODES : e83d6d

100% 100% 100%

80% 80% 80%

60% 60% 60%

40% 40% 40%

20% 20% 20%

THE SECONDARY
COLORS SYSTEM

USAGE :
SUGESTED COMPLIMENTARY COLORS

COLOR CODES : 67a679 COLOR CODES : 0d84a0 COLOR CODES : 9b1d15 COLOR CODES : 8671b1

100% 100% 100% 100%

80% 80% 80% 80%

60% 60% 60% 60%

40% 40% 40% 40%

20% 20% 20% 20%

PROPER USE:
Our logo has been carefully designed and DO NOT:
should never be altered in any way. These
examples illustrate how NOT to use the logo,
but do not include all instances of misuse.

DO NOT:
ALTER THE MARKS IN ANY WAY.

REDESIGN, REDRAW, ANIMATE, MODIFY, DISTORT, OR

ALTER THE PROPORTIONS OF THE MARKS.

SURROUND THE MARKS WITH—OR PLACE IN THE

FOREGROUND OVER—A PATTERN OR DESIGN.

ROTATE OR RENDER THE MARKS THREE-DIMENSIONA

LLY.
-
ADD WORDS, IMAGES, OR ANY OTHER NEW ELEMENTS
TO THE MARKS.

REPLACE THE APPROVED TYPEFACE WITH ANY OTHER

TYPEFACE.

ENCLOSE THE MARKS IN A SHAPE OR COMBINE IT WITH

OTHER DESIGN ELEMENTS OR EFFECTS.

MODIFY THE SIZE OR POSITION RELATIONSHIP OF ANY

ELEMENT WITHIN THE MARKS.

ADD ADDITIONAL COPY TO THE MARKS.

MONOCHROME
USAGE

BRAND PATTERN

FONT USAGE
Logo Main Font: futura

ABCDEFGHIJKLMN
ÑOPQRSTUVWXYZ
abcdefghijklmn
ñopqrstuvwxyz
1234567890
FONT USAGE
Suggested Complimentary Font for Web and Social Use.

Typography & Font

Fonts Hierarchy

A BCDEF GHI JK L M HEADLINES

HEAD.H1
H1
–>

NOP Q RS T U V W X Y Z
Font_01 :
Avenir

HEAD.H2
H2

ABCDEFGHIJKLM
NOPQRST UVWXYZ H3

HEAD.H3
H4
HEAD.H4

H5
HEAD.H5
–>
Font_02 :
          H6 HEAD.H6
myriad pro    
 
Copy Text Copy Copy Text

          
   
  Caption Small Text

SOCIAL ICONOGRAPHY
Icons are used to complement the visual identity of the brand as well as its written communication,
particularly paper-based and online properties.
SOCIAL BANNERS
Banner size/profile for social Media.