Canva Font & Color

Branding Cheat Sheet

 Hello,
friend!

I'm so glad you're here!

Translating your brand's personality into a visual language

designed to attract a loyal audience and brand deals is no
easy task.

In this guide, I'm giving you a designer-approved collection of

type combinations and color palettes you can use to kick start
your visual brand. Think of it like picking a curated dessert from
a menu at a restaurant rather than making the dessert
yourself.

Once you make your picks, you're well on your way to a

cohesive brand experience that will help establish your
authority and grow your reach.

Here's to your success!

Nicole

FIRTHERDESIGNCO.COM
 STEP 1

Mindset
P E R S ON A L I T Y T O P A L E T T E

What is your
brand personality?

It's totally fine to make a choice based on what aesthetic you

gravitate towards, but it can be helpful to reflect a bit on what
you envision your brand to be.

Aesthetic Inspiration
Take a look at your existing content from a birdseye view. Are
there any themes you're noticing in color? Even the tone of your
feed (cool or warm) and the vibrancy (bright colors vs. muted)
can be a big clue.

If you feel your current feed doesn't fit what you envision, try
making a Pinterest board of aesthetic images that you aspire to
emulate. This will help provide visual cues to help your decision.

How would you describe your personality?

Jot down 3-5 adjectives you feel describes your personality.

FIRTHERDESIGNCO.COM
P E R S ON A L I T Y T O P A L E T T E

Color & Font

Cheat Sheet

Having a hard time translating adjectives into a style? Use this as

a guide to help hint what different adjectives translate to.
Remember, there's no wrong answer because it's all about what
YOU love!

Color
E N E R GE T I C, B U B B L Y B R I GH T , V I B R A N T COL OR

ME D I T A T I V E , CA L M MU T E D COL OR S

LUXE, TRENDY NEUTRALS

A U T H OR I T A T I V E , B OL D S A T U R A T E D COL OR S

Typography
CL A S S I C, T R A D I T I ON A L S E R I F F ON T S

MOD E R N , CL E A N S A N S S E R I F F ON T S

FUNKY, RETRO CH U N K Y S E R I F F ON T S

E L E GA N T , R E F I N E D T H I N S E R I F F ON T S

F A S H I ON A B L E , CH I C H I GH CON T R A S T S E R I F F ON T S

F R I E N D L Y , A P P R OA CH A B L E R OU N E D S A N S S E R I F F ON T S

FIRTHERDESIGNCO.COM
 STEP 2

Typography
 Typography

YOUTHFUL & FUN

POPPINS EXTRA BOLD

livvy adams Letter Spacing: 100

POPPINS
content creator
Letter Spacing: 55

DELICATE & REFINED

THE SEASONS LIGHT

Nina Thomas Letter Spacing: 0

CONTENT CREATOR HERO

Letter Spacing: 194

TRENDY & CONFIDENT

BLACK MANGO
Alexis Driscoll Letter Spacing: 12

CONTENT CREATOR MONTSERRAT SEMI BOLD

Letter Spacing: 303

MODERN & BOLD

MONSERRAT SEMI BOLD

JULIA ANDERSON Letter Spacing: 185

Content Creator MONTSERRAT

Letter Spacing: 36

FIRTHERDESIGNCO.COM
 Typography

POLISHED & AUTHENTIC

KUDRYASHEV DISPLAY SANS

SOPHIA HARKEL Letter Spacing: 121

Content Creator LORA

Letter Spacing: 57

MODERN & CLEAN

GARET BOOK

bella ingalls Letter Spacing: 0

BE VIETNAM THIN
CONTENT CREATOR Letter Spacing: 152

REFINED & PURPOSEFUL

PLAYFAIR DISPLAY

Laura Paulson Letter Spacing: 12

CONTENT CREATOR OSWALD

Letter Spacing: 168

ORGANIC & APPROACHABLE

BREATHING

Jenna Williams Letter Spacing: 0

ARIMO
CONTENT CREATOR
Letter Spacing: 152

FIRTHERDESIGNCO.COM
 STEP 3

Color
 Color Palettes

SEA STONE ALMOND TOAST

#F5F6F3, #C6CCC7, #4C473E #FEF6EF, #F1D0B9, #BD9175

FOGGY MOSS CHIC CAMEL

#E0DBD8, #BFC08B, #707047 #F1F1F1, #C6946A, #79523A

MORNING MINT JUST PEACHY

#F5F6F3, #CAD4C9, #4C644B #FDF3EA, #F9CF9F, #F2906B

STONEY BROOK GLOSS GIRL

#EDEEEF, #778187, #475D48 #F7C09B, #ED958C, #CFA6AD

CAPE COD CALI MORNING

#F6F6F1, #CDD5E7, #404C6B #FFF6E2, #F8D993, #D2DDD8

VIOLET TEA LUXE NEUTRAL

#F8F8F8, #AEA7B3, #4C473E #F6F5F3, #BF9C79, #000000

FIRTHERDESIGNCO.COM
 STEP 5

Putting it All
Together
P E R S ON A L I T Y T O P A L E T T E

Putting it all
together

Okay, how fun is it to stare at color palettes for your brand? Now
that you've got the building blocks, here's a list of places you can
apply these styles to.

SOCIAL MEDIA

TikTok Link Page

TikTok Caption Accent Colors

Pinterest Profile Photo

Pinterest Pins

Instagram Story Highlights

Instagram Posts

WEBSITE

Logo & Wordmark

Favicon

Blog Graphics

Site Design Accent Colors

Opt Ins

Influencer Portfolio & Brand Outreach

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 Design done for you

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you want to level up your brand even more
without the time commitment, shop our Canva
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