DIGITALIZE THE REAL ESTATE

BUSINESS MODEL REVISITED

Bincang Projek - 14 Mey 2020

By. Dr. Joni Phangestu
IN EVERY CRISIS : THERE ARE STORM AND WINDFALL

YOU ARE HERE

Where is your position ? What can you do ?

WHAT YOU CAN DO ?
GROWTH STRATEGY
strong Expansive Ekspansi
Integrasi horisontal/vertical Integrasi vertikal/horisontal
Resource & Capability Likuidasi Difersifikasi konsentrik
• Efisiensi & Bersiap rebound
• Selective investasi
• Revisi Business Model

Retrenchment Diversifikasi
Shifting Joint venture
Likuidasi • Drastic cut-cost Aliansi
• Stupid lizard
• Likuidasi
• Rubah Business Model
weak
Slow/Negatif Strong/Positif
Market Growth
CHANGING BEHAVIOR
IS THIS A NEW NORMAL? WILL IT STICK OR BACK TO OLD NORMAL ?

1998 New Normal

The Gated community

The impact are devastating, resulting new habits for the 12 – 18 mos
coming. (The New Normal)
CHANGING BEHAVIOR: REIMAGING THE NEW NORMAL

Distancing/
Healthy freak lifestyle Work/DIY from home.
Low touch society

More online
More automation Digital innovation
/ecommerce
 New Business
New Normal Model
BUSINESS MODEL REVISITED : NOW AND POST COVID19

3 UNDERLYING BUSINESS MODELS ORIENTASI BEHAVIOR CHANGE

LONG TERM
Confirmed changed
3. Post Covid19 Business Model Future Scenario based
behavior/ the New Normal
Business Model

NOW/SHORT TERM
2. Covid19 Business Model Remodeling Business Temporary behavior change
Model
PAST
• Review & Evaluasi
1. Current Business Model Existing.
• Pertahankan yg masih
relevan

In Crisis Management, most important aspect to be considered : Resilience and Agility

 VALUE CREATION FOR REAL ESTATE FIRM
KEY ACTIVITY. VALUE PROPOSITION CUSTOMER RELATION CUSTOMER
• Integrate C19 safety protocol into
operational & marketing activities.
• Increasa digital marketing
• Focus big data/AI Website Investor
• Brand with focus to caring & empathy WA
Socmed User
• Low touch services
KEY RESOURCE.
• Intensive Digital
• Safety equipment marketing NEEDS
• VR equipment • Healthy & Safety
• Big data management CHANNEL (O2O)
• O2O enriched assurance
Customer
experience • Distancing
KEY PARTNER. ONLINE OFFLINE
• WAG • Offline meet • Care & Empathy
• Strengthen netwok with • Brand • Google with covid19
agent/broker agency • Socmed safety protocol
• Solution solving with banks • Virtual • Digital enhance • Trust
• IT/DM provider tour Marketing
• Allliance galerry
• Broker/Agent
LETS IMAGINE, HOW DOES IT WORK

END – THANK YOU