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  • CASE STUDY Cara Cosmetics 319302

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    FabianIgnacio
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    Cara Cosmetics needs to launch a new shampoo. They must decide the name, price, target age group, bottle size, income level of consumers, target market, and main retail outlets to sell the product. The small groups will then write a short description of the new shampoo for Cara's catalogue.

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    CASE_STUDY_Cara_Cosmetics_319302

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    Cara Cosmetics needs to launch a new shampoo. They must decide the name, price, target age group, bottle size, income level of consumers, target market, and main retail outlets to sell the product. The small groups will then write a short description of the new shampoo for Cara's catalogue.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    49 views2 pages

    CASE STUDY Cara Cosmetics 319302

    Uploaded by

    FabianIgnacio
    Cara Cosmetics needs to launch a new shampoo. They must decide the name, price, target age group, bottle size, income level of consumers, target market, and main retail outlets to sell the product. The small groups will then write a short description of the new shampoo for Cara's catalogue.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 2

    CASE STUDY

    TASK:

    A. Work in small groups. Look at the information and discuss how Cara Cosmetics
    needs to launch its shampoo.

    Decide on the name-price-age group-size-income-group-target market –main outlet.

    B. Write a short description of the new shampoo for Cara´s catalogue.

    age group size income


    name price

    group target main outlets


    market

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