Pt1.

Company
Date
 1. Company purpose
Contents 2. Problem
3. Solution
4. Why Now
5. Market Size
6. Competition
7. Product
8. Business Model
9. Team
10. Financials
 Define the Company in a single declarative
Company sentence.
Purpos
e
 Describe the pain of the customer
Problem
How does the customer solve this problem today?
 How does your company make the customer’s life
Solution better

Where does your product physically sit

Use cases
 What is the historical evolution of your category.
Why now?
Define recent trends that have suddenly made your
innovative possible
 Calculate Total Addressable Market (TAM,Top down),
Market Size Segmented Addressable Market (SAM, bottom up) and
Share Of Market (SOM, percentage of SAM)

TAM SAM
SOM
 Competitors and competitive advantage, often as a
Competition 2x2 matrix
 Form factor, functionality, development roadmap
Product
 Revenue model, Lifetime value, Account size,
Business Pricing, Sales and distribution, Customer/pipeline
Model list
 Founders, management and advisors
Team
 Cash flow
Financials
Hey, I hope that was helpful. If you need help raising capital let me
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Pt2. Course
Learning
 1. Course Learnings
Contents 2. Key Insights
3. Applying it to our idea
 How the course has progressed for you
Course
Learnings
 Specific topics that have helped evolve your day to
Key Insights day understanding of technology
 How you have applied the shortlisted principles to
Applying it your idea
to your idea