COMPANY LOGO HERE

Venture Name

A Start-up Plan Presented to

San Francisco High School. Senior High School

In Partial Fulfillment of the Requirements for Entrepreneurship

Section

Names (Alphabetical Order)

Name 1

Name 2

Date

TABLE OF CONTENTS
Title Page………………………………………………………………………………………...i

Table of Contents……………………………………………………………………………...2

I. Background of the Company

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 (Answer the following)

A. Who we are?

B. What we do?

C. What we can do for you?

D. How will you solve the problem/opportunity through your

product/offering?

II. Team Composition

(Among your team members, who will take the following roles or positions? You
can also create positions under them )
a) Chief Executive Officer (CEO)

b) Chief Finance Office (CFO)

c) Chief Marketing Officer (CMO)

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 d) Chief Operations Officer (COO)

e) Chief Technology Officer (CTO)

f) Chief Human Resource Officer (CHRO))

(Using the format above, paste your pictures, explain your positions,
strengths and abilities you can contribute to the group.As a team, answer the
following question)

What makes us a good team to solve the problem we chose?

III. Problem/Opportunity

(Steps)

Solution Idea

List a specific product, feature, or enhancement idea. Describe it as best you can.

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Problems

What problems do prospective users and customers have today that your solution
addresses? 

What needs, goals, or jobs-to-be-done done should your solution address? 

Customers & Users

What types of users and customers have the challenges your solution addresses? 

It’s likely not all users. Describe the characteristics of the people that have the problems
you just described.

Solutions Today

How do users address their problems today?

List competitive products or work-around approaches your users have for meeting their
needs.

If your user’s problem is worth solving it’s likely they’ve figured out some ways to solve
it. If they haven’t, maybe it’s not that big of a problem. If they have, you’ll learn a lot by
understanding what they’ve done to solve the problem. Your solution is competing
against these alternatives.

Business Challenges

How do these customers’ and users’ and their challenges above impact your business?
If you don’t solve these problems for your customers and users, will it hurt your
business? How?

Possible negative business impact is lower customer satisfaction, lower retention, or

losing business to competitors.

What Will Users Do To Get Value?

If your target audience has your solution, what will they do? 

Imagine the feature exists, then tell a story that describes how they’ll use it to get value.
This is the outcome you’re hoping for.
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Metrics

Given the story of what they do to get value, what could you measure that would show
they actually did that? This is how you’ll measure the outcome.

Adoption Strategy

How will customers and users discover, learn to use, and adopt your solution?

If you’re introducing a new feature, they may not notice it without a little help. 

Business Impact

What business performance metrics will be affected by the success of this solution?
These usually change as a consequence of users actually using your solution.

Business metrics are often things that contribute to revenue, customer satisfaction, or
customer retention. 

Budget

How much money or team time would you budget to solve this problem and achieve this
outcome?

Think of the budget as something set before you estimate what it’ll actually take to build.
At this point you don’t know enough about the solution to estimate anyway. But, you do
have some idea of the value it’ll bring.

IV. Problem Interviews and Survey Results

a) Interview your target market about your proposed solution/product? Minimum 30

respondents.

b) How many customers did you interview?

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 c) What was the interview mode?

d) How many of them agree this is a problem and wants a solution?

e) What can they say about your product, price, promotion and distribution?

f) Does your product solve their problem?

g) Present the results in infographic format

V. Market SizeEstimation

How to calculate market size?

1. Start with Total Addressable market

TAM refers to the total market demand for a product or service.

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If you’re entering a pre-existing space (like small business banking) you can research it
and provide credible sources or reference points on how you arrived at the TAM. If
you’re creating a new product or space (like Slack), you can estimate the number of
customers that would want your product and approximate how much you could charge
them.

2. Take your target market (SAM), within that TAM, which varies depending on
geography and other logistical factors. Determine the penetration potential of your target
market. This is the portion of the market you can reasonably compete with.

3.By conducting research with existing competitors, distributors etc., understand the
likely penetration rate.

4. Multiply target market by penetration rate to find your market size.

VI.Target Market

A. Customer Persona

B. Customer Acquisition Plan

a) Target Customer Segment in number

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 b) Channels to be used to attract this segment

VI. Value Proposition Canvas

For the guide on how to fill this up, https://www.digitalnatives.hu/blog/value-proposition-

canvas/

VII. Product/Solution

A. Describe how your product will solve the problem

B. Explain the benefits, attributes and features

C. Discuss your competitive advantage?

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VIII. Competitor Analysis

IX. Lean Canvas

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1. Problem: when you want to sell a solution (whether a product or a service),
there should be a demand, in other words, at least one identifiable problem.
Every customer segment you are going to define has its own problems, and
it’s your business’s purpose to solve them. You are going to build your whole
canvas over this building block. This section, then, must contain up to three
priority problems.
2. Customer Segments: perhaps this is the first building block for you to
establish. Because probably the first step to understanding your business will
be to discover who your customer is. After all, you can only get to know what
are the problems you are going to solve when you know the ones who face
them. Thus, if there is more than one customer segment, you ought to develop
one canvas for each.

3. Unique Value Proposition: This block shows how your business

differentiates from others, what the value your customer will only have through
your product or service, and no one else. Therefore, list what makes your

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 brand stand out over the competition – i.e., why your customer must buy from
you rather than your rival.

4. Solution: now that you know what and whose the problem is, it’s time to offer
the solution. It must stand for the minimum set of functionalities and features
(Minimum Viable Product) that allows you to deliver the value proposition from
the previous block.

5. Channels: here, you have to inform the means you are going to use to reach
your audience. That includes all marketing, communication, and distribution
channels that you intend to adopt, both from traditional and digital media.

6. Revenue Streams: ask yourself “how much will my customer pay for my
product/service?”. The price and the payment system was chosen are a very
important part of your offer. That can mean the success or failure of your
venture.

7. Cost Structure: gather here all the costs needed for you to be able to sell
your product. You should list all the expenses, from research and development
to monthly fees and salaries.

8. Key Metrics: it’s imperative for you to get to know what metrics you are going
to apply when measuring your business’s performance. That’s the only way
you may monitor the team towards the results.

9. Unfair Advantage: ask your team “what does this business/product/service

have, that no one else does?”. This is possibly the most difficult question in the
whole canvas. The answer has to be something that cannot be copied,
mimicked, or acquired – that is unique in the market. It’s challenging, but it’s
an essential matter, mainly if you intend to use the canvas for attracting
partners and investors.

X. Minimum Viable Product

A. Description of the Product

B. Picture of the prototype and video link of the working prototype, if any

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 C. Screenshots of website and social media accounts

D. Share App link

E. Description of how the product will work and steps the customer will
follow

F. Any other information

XI. Go-to-Market Strategy

A. Present your active social media presence on multiple platforms – Facebook,

LinkedIn, Instagram, Twitter, and others.

B. Show your branding video. Ensure that it: Is crisp and engaging, Clearly explains
the brand, the venture, its target customers, and unique value proposition.

C. Show your Positioning Statement. Ensure that it clearly states what your product
is and what value it brings to the customer

D. Action plan to reach your sales/customer target for the next one year.

E. Show your Sales & Distribution model, clearly listing down your channels for both
sales and distribution.

XII. Financial Plan

A. Start-up Costs

B. Projected Income Statement ( 5 years)

C. Projected Cash Flow ( 5 years)

D. Projected Balance Sheet ( 5 years)

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E. Break-even Analysis

XIII. References

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