SUMMARY OUTPUT

Regression Statistics
Multiple R 0.95240243743
R Square 0.907070402823
Adjusted R Square 0.900336374042
Standard Error 0.460401203967
Observations 75

ANOVA
df SS MS F
Regression 5 142.7607871323 28.552157426 134.69951382
Residual 69 14.62587953442 0.2119692686
Total 74 157.3866666667

Coefficients Standard Error t Stat P-value

Intercept 0.356425731931 0.545207245605 0.6537435715 0.5154498625
MONTHLY INCOME/ALLOWANCE 0.000496735926 2.0585824E-05 24.12999965 2.35E-35
PRICE -0.00762160006 0.002292825299 -3.3241084968 0.0014226052
TASTE 0.309978131361 0.101334001154 3.0589745577 0.0031607832
FUTURE EXPECTIONS -0.20231411519 0.088698416477 -2.2809213876 0.0256448897
PRICE OF RELATED GOODS 0.004606376027 0.002270578733 2.0287233203 0.04634747

RESIDUAL OUTPUT

Observation Predicted DEMAND FOR DAKASI MILK

Residuals
TEA
1 2.266986281301 -0.2669862813
2 1.616323969543 -0.61632396954
3 2.227022825746 -0.22702282575
4 3.176101717562 0.823898282438
5 2.366144769819 0.633855230181
6 4.723736198864 -0.72373619886
7 8.265365716758 -0.26536571676
8 6.354638012293 -0.35463801229
9 2.472878122712 -0.47287812271
10 1.665808865435 -0.66580886543
11 1.822049308036 0.177950691964
12 2.426834187094 -0.42683418709
13 2.526558765816 0.473441234184
14 2.801270527855 0.198729472145
15 2.136200992793 -0.13620099279
16 2.755206767589 0.244793232411
17 2.816826848142 0.183173151858
18 1.655366674145 0.344633325855
19 3.06518489895 0.93481510105
20 1.7118726257 1.2881273743
21 5.412344049028 -0.41234404903
22 2.319130521629 0.680869478371
23 3.031599241505 -0.0315992415
24 2.380750602182 -0.38075060218
25 2.24004665522 -0.24004665522
26 2.010112790517 -1.01011279052
27 4.509328917477 0.490671082523
28 3.033736883371 -0.03373688337
29 2.228318601 -0.228318601
30 2.571326750828 0.428673249172
31 1.945069205169 0.054930794831
32 2.077557399371 -0.07755739937
33 3.792239626541 0.207760373459
34 5.763646835957 0.236353164043
35 3.482281319827 -0.48228131983
36 2.659280717963 -0.65928071796
37 9.025075438516 -0.02507543852
38 2.255968087483 -0.25596808748
39 2.813373606375 0.186626393625
40 2.343974524309 0.656025475691
41 2.061645879432 -0.06164587943
42 1.889503829214 0.110496170786
43 1.056070948384 -0.05607094838
44 1.847238598045 0.152761401955
45 4.242931617187 0.757068382813
46 3.06518489895 0.93481510105
47 2.35226916141 -0.35226916141
48 1.999670599227 0.000329400773
49 2.460784956516 0.539215043484
50 2.278200715008 -0.27820071501
51 2.836921833801 0.163078166199
52 2.022205956714 -0.02220595671
53 5.034089354524 -0.03408935452
54 2.65051923855 0.34948076145
55 3.417783461133 -0.41778346113
56 2.187743994031 -0.18774399403
57 3.978997421444 0.021002578556
58 3.668664090431 0.331335909569
59 2.985525568916 0.014474431084
60 2.229989400553 -0.22998940055
61 2.121950360083 -0.12195036008
62 2.153773399962 -0.15377339996
63 2.52822956537 0.47177043463
64 2.310013842564 0.689986157436
65 2.260141640879 -0.26014164088
66 2.045734359492 -0.04573435949
67 2.059975079878 -0.05997507988
68 2.248038562359 -0.24803856236
69 2.328072916693 -0.32807291669
70 2.338505195659 -0.33850519566
71 1.923454598636 -0.92345459864
72 2.248038562359 -0.24803856236
73 2.029822839552 -0.02982283955
74 2.496416437814 -0.49641643781
75 0.894351264809 0.105648735191
 MONTHLY INCOME/ALLOWANCE

DEMAND FOR DAKASI MILK TEA

Fit Plot
PRICE LineDEMAND
Fit Plo

DEMAND FOR DAKASI MILK TEA

FO
10 DAKASI MILK
10 Predicted DE
TASTE Line

DEMAND FOR DAKASI MILK TEA

5 8 FOR DAKASID
6 TEA D
0 10 P
4 FUTURE EXP

DEMAND FOR DAKASI MILK TEA

0 8
5000 10000 15000 20000 F
2 T
6
MONTHLY0INCOME/ALLOWANCE10
4
Significance F 80 100 120 140 1608 180 200
2
3.5148458E-34 6
0 PRICE
4
0.5 1 1.5 2 2.5 3 3.5 4
2
0 TASTE
0.5 1 1.5 2 2
Lower 95% Upper 95% Lower 95.0% Upper 95.0% FUTURE EX
-0.731232963 1.4440844268 -0.731232963 1.4440844268
0.00045566833 0.0005378035 0.0004556683 0.0005378035
-0.0121956614 -0.0030475387 -0.0121956614 -0.0030475387
0.10782233036 0.5121339324 0.1078223304 0.5121339324
-0.3792626145 -0.0253656159 -0.3792626145 -0.0253656159
7.6695393E-05 0.0091360567 7.6695393E-05 0.0091360567
OME/ALLOWANCE Line
PRICE LineDEMAND
Fit Plot
FOR
DAKASI MILK TEA
Predicted DEMAND
TASTE Line Fit Plot
DEMAND FOR DAKASI MILK TEA

FOR DAKASIDEMAND
MILK FOR
TEA DAKASI MILK TEA
10 Predicted DEMAND
FUTURE EXPECTIONS Line Fit Plot
DEMAND FOR DAKASI MILK TEA

8
0 15000 20000 FOR DAKASIDEMAND
MILK FOR
6 TEA DAKASI MILK TEA
E/ALLOWANCE10
4
0 120 140 1608 180 200 PRICE OF RELATED GOODS Line Fit
Predicted DEMAND
FOR DAKASIDEMAND
MILK FOR
DEMAND FOR DAKASI MILK TEA

2
0 PRICE
6 TEA Plot
DAKASI MILK TEA
Predicted DEMAND
4
0.5 1 1.5 2 2.5 3 3.5 4 4.5
10 FOR DAKASIDEMAND
MILK FOR
2 TEA DAKASI MILK TEA
0 TASTE Predicted DEMAND
0.5 1 1.55 2 2.5 3 3.5 4 4.5 FOR DAKASI MILK
TEA
FUTURE
0 EXPECTIONS
80 100 120 140 160 180 200
PRICE OF RELATED GOODS
DEMAND MONTHLY FUTURE EX
FOR INCOME/ PRICE OF
DAKASI ALLOWA RELATED
MILK TEA NCE PRICE TASTE GOODS
2 4200 140 4 4 100
1 2800 120 3 3 100
2 4000 110 2 2 110
4 6000 140 2 2 150
3 3500 120 4 3 120
4 8000 110 4 3 130
8 16000 120 3 3 120
6 12000 110 3 3 120
2 4000 110 3 3 140
1 2000 100 3 2 120
2 2500 100 3 2 100
2 3000 110 3 1 150
3 5000 150 3 3 110
3 5000 120 3 3 120
2 3500 130 3 2 110
3 5000 120 3 3 110
3 4000 120 4 2 120
2 3000 140 3 3 120
4 5000 120 4 3 110
3 2000 100 3 2 130
5 10000 150 4 3 130
3 5000 110 2 4 110
3 4500 120 3 2 180
2 4000 110 3 3 120
2 3500 110 4 4 120
1 3000 120 3 2 120
5 8000 120 4 3 100
3 5000 110 3 2 110
2 4000 130 3 3 120
3 5000 130 2 2 110
2 3000 110 1 1 180
2 4000 180 3 3 170
4 6000 120 4 3 160
6 10000 120 3 2 180
3 5000 120 3 1 180
2 4000 100 3 2 120
9 18000 110 2 3 120
2 3000 120 4 3 150
3 4500 110 3 3 160
3 5000 180 3 3 120
2 4000 170 3 3 150
2 3000 160 3 2 160
1 2500 180 3 3 110
2 4000 180 3 3 120
5 6000 120 4 1 170
4 5000 120 4 3 110
2 4000 150 3 3 180
2 4000 160 3 3 120
3 4000 120 3 2 110
2 4000 150 3 2 120
3 4500 160 3 1 160
2 3000 110 3 3 150
5 8000 120 4 2 170
3 4500 170 3 2 180
3 5000 110 4 3 170
2 4000 180 3 2 150
4 7000 120 3 3 160
4 6000 110 3 2 140
3 5000 120 3 3 160
2 4000 160 3 3 170
2 4000 150 3 3 130
2 4000 170 3 3 170
3 5000 180 3 3 160
3 4500 170 3 3 150
2 4000 150 3 3 160
2 4000 160 3 3 130
2 4000 140 3 3 100
2 4500 160 3 3 120
2 4500 170 3 2 110
2 4000 130 3 2 100
1 4000 170 3 3 120
2 4500 160 3 3 120
2 4000 150 3 3 110
2 4500 160 3 2 130
1 1500 130 3 3 100