Running Head: EZ-PLEEZE FOOD COMPANY SWOT ANALYSIS 1

EZ-Pleeze Food Company SWOT Analysis

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Introduction

EZ-Pleeze is a Food Company in the United States, and it primarily deals with the sale of

chicken, corn potato, and beef products. The company was formulated in early 2000 and has

dramatically carried out sale operations in the state of Illinois. EZ-Pleeze has continually pursued

the expansion of the company both domestically and globally. Given that the company has gone

through declines over the years, the company is considering coming up with diversified corn and

potato products other than the ones they have continued to process. According to the research

carried out in the market, consumers sought after products that were healthy and had great tastes.

Improved and highly sophisticated technologies were required, and it came with higher costs.

Improved technology would help us realize more significant profit margins.

EZ-Pleeze pursued the idea of decreasing the prices of their products so that they can

compete favorably with their most significant competitors like Gold Starch Foods and also Prime

Spuds Industries. Also, investing heavily in marketing and advertising was highly considered

because it would help sensitize the consumers of existing products and also help in making those

who do not know of the company and the products they offer. The company has diversified its

products to sell groceries, and this has helped maximize their profits.

Carrying out a SWOT analysis for a given company is essential because it helps the

company come up with a list of their weaknesses that they should eradicate and strengths that

they can sustain (Helms & Nixon, 2010). They also have a review of different opportunities that

they can take so that that the company can move forward and the threats they should address in

the market that is posed by the competitors. EZ-Pleeze should maximize their advantages and

minimize the disadvantages they find themselves in. A proper review of the market and planning
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can help the company have a more competitive edge over its rivals like Gold Starch Company

and Yellow down Food. A SWOT analysis is therefore essential in assisting EZ-Pleeze to know

their internal strengths, weaknesses, and external threats and opportunities on hold.

EZ-Pleeze Company should capitalize on their opportunities so that they can overcome

their threats and decrease the weaknesses they can have. The company needs to do these

procedures so that it can have a significant position in the market and have a high market share.

The data of SWOT analysis should be actual, meaning it should be founded on facts and should

give the current strengths and weaknesses and should not get grounded on future data (Arifin et

al., 2019). There is support accorded by the SWOT analysis to help build reliable and efficient

strategic plans. SWOT analysis help in market development, effective business planning,

research reports, and strategic planning.

Internal Strengths for EZ- Pleeze

Strength in a company helps it have more capability to carry out its activities, and

companies should know their strengths and maximize them. There are factors within EZ-Pleeze

that are its strengths. One of them is the employees who are well motivated by the company, and

this makes them more hard-working. The EZ-Pleeze company has a reputation of hiring highly

skilled and talented workers who produce remarkable products. There is excellent

communication among these workers. Essentially, these help in linking up the production up to

when the food products get marketed. Excellent communication helps in the sharing of vital

ideas and resolutions among the departments, and these help in improving efficiency in the food

company.
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EZ-Pleeze has invested heavily in the latest technology to enhance the production

processes of quality food products. The company has made strides in coming up with technology

that helps in the preservation of beef and chicken products. EZ-Pleeze has come up with ways

that help reduce genetically modified organisms it the products produced, and this has helped

avert salmonella. The company has had improved customer relations and also a well-developed

customer service platform where they can interact and know customer’s views on the products.

EZ-Pleeze has invested abroad and has the second-largest corn-producing company in Mexico.

The company currently sells more than half the products consumed by the largest fast-food

restaurants in the U.S.

Internal weaknesses of EZ-Pleeze

There are internal weaknesses that are faced by EZ-Pleeze, and one of them is the

increased financial costs incurred with the incorporation of new technology like the ones that

help reduce genetically modified organisms in the products. The company has not had useful

delivery apps and technology that helps in the marketing of food products. Generally, this has

made it difficult to reach the required market capacity. Currently, the company is 66% of its

revenue, and this means it has a large stock that is proving to be unmanageable at some point.

There are cases of misappropriation that the company is grappling with and should get attended

to promptly. The poor record-keeping in the company has brought about claims of misuse of

resources, and it has brought about cash flow problems in the company.

EZ-Pleeze is opening new businesses in other countries and gets faced with high rental

costs for its finished products and raw materials. The company also has limited skilled workers

who can carry out activities professionally so that increased output can get realized. The
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company’s administration has carried out limited research on the market. They have also not

carried out proper market sensitization of their products. It is done by carrying out

advertisements and promotion of their products. Generally, this has made the company realize

reduced sales. The company has had financial instability internally that has been brought about

by the increased cost of goods sold. Notably, this has made it have reduced growth, and the

company is not capable of making acquisitions required for growth.

External opportunities of EZ-Pleeze

There are opportunities on the table for EZ-Pleeze Company. One of them is where there

are potato competitors that are announcing closures by the end of this year. There was a

competitor of EZ-Pleeze acquired by one of the vital competitors in the market. Notably, this

pushed the competitor to the fifth position though slightly lower than EZ-Pleeze, who is

positioned higher. Acquisition of the company meant that EZ-Pleeze had a higher market share

than before because some of the consumers went to rival companies. There has been increased

demand for corn in the market. Primarily, this has led to corn products to fetch more of the prices

in the market. Significantly, this has led to the company’s growth because of increased

production on corn products to meet the demand, and this has led to increased revenue.

EZ-Pleeze competitors are faced with high indebtedness that lowers their liquidity

position. Notably, this can be ample time for them to try and make acquisitions on rivals who are

confronted by financial constraints that reduce their credibility in the market or can harm their

existence. The competitors are using operating cash to meet the debts that are not beneficial to

the company, and this results in reduced growth.

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External threats by EZ-Pleeze

EZ-Pleeze is facing government regulations and federal laws that are not favorable for

the company like increased taxation. The company is faced with massive regulations on food

safety that they should meet based on their production, packaging, advertising, distribution, and

labeling of their goods. The company is also facing negative publicity on the outside that is

having an impact on the company. There are insinuations by the public that there are labor-

intensive working conditions, and it is having a direct effect on the consumers and the market.

The company has had intensified competition from rivals like Prime Spuds Industries and Gold

Starch Foods. Notably, these companies have increased promotions and advertisements that are

making them relevant over EZ-Pleeze Company. Given the adverse economic times the world is

facing, the cost of ingredients is rising, making the cost of production to go up.

The competitors have a broader clientele like schools, hospitals, large wholesalers,

retailers, restaurants, and fast-food chains as compared to the limited clientele by EZ-Pleeze. The

rivals have carried out acquisitions that have led to their growth. An example is where Gold

Starch Foods carried out the acquisition of a big corn processing company in India, thereby

increasing the growth of the company. Gold Starch Foods has also ventured in China, where

there is a huge ready market for their products and thus makes them have a more competitive

edge over EZ-Pleeze Company.

Recommendation for strategic action at EZ-Pleeze

One of the recommendations is that the company should increase its market coverage to

other nations that have a ready market in Asian countries like China, India, Japan, and more with

a vast population that has demand for their commodities. Essentially, this is vital for the
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company’s growth so that it can favorably compete with rivals. The company should improve

labor-intensive working conditions so that the company can have a good reputation that is

attractive to the skilled workers who are innovative and would like to be hired by the company,

and to the consumers who would like to purchase their products.

The company should stress on the idea of carrying out acquisitions so that it can realize

growth that is favorable to secure a more significant market share and a proper competitive edge.

Increased use of technology is essential for increasing productivity, and the management should

encourage increased use of technology to maximize production and ease of manufacture and

improved technology also enhances the quality of the products.

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References

Arifin, F. A. S., Syah, T. Y. R., Indradewa, R., & Pusaka, S. (2019). Sales and Marketing

Strategies Duck Nugget Product Using Porter’s Five Force and SWOT Analysis. Journal

of Multidisciplinary Academic, 3(4), 71-75.

Helms, M. M., & Nixon, J. (2010). Exploring SWOT analysis–where are we now?. Journal of

strategy and management.