Case 4. BITS AND PIECES INTERNATIONAL CORPORATION:
Little Things Mean a Lot
‘The Bits and Pieces International Corporation (BPIC)
is one company that appears to be succeeding and growth
has become a part of its agenda for the next few years.
‘This is quite unusual for a company whose certificate of
incorporation has only been approved by the Securities
and Exchange Commission four years ago.
BPIC is maintaining an office at Makati Avenue in
Makati and a plant at Sta. Rosa, Laguna, The company
is producing various injection molded plastic products
classified as consumer and industrial.
The key officers of the company are as follows:
President and Chairman of the Board: Engineer
Rodrigo Reyes
Vice President and General Manager: Engineer Jesus
Ualat
Corporate Secretary: Mrs. Mildred Salazar
‘Treasurer: Ms. Purita Toquilar
Auditor: Ms. Elsa Marzo
Engineering Manager: Engineer Silvino Santiago
Production Manager: Engineer Severo Lagayan
The cee chart of BPIC is shown in Exhibit
The company, classified as a manufacturing corpo-
ration, operates on two activities.
1. production of stocks to be sold to the local market
2. production as a subcontractor
BPIC does not maintain a sales force. The general
manager acts as marketing executive and directly tran-
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