Professional Documents
Culture Documents
3. a) Vocabulary
Look at the words and phrases below. Underline the odd one out.
1. a) rising market
b) growing market
c) falling market
d) potential market
2. a) A SWOT analysis is a perspective of one thing, be it a company, a product, a
proposition, and idea, a method, or option, etc.
b) SWOT analysis can be used for all sorts of decision-making
c) The SWOT analysis is an extremely useful tool in business and organizations.
d) The problems the companies face when they go international.
3.a) special offer
b) free sample
c) slogan
d) discount
4.a) growing market
b) developing market
c) expanding market
d) declining market
b) Give the opposites corresponding to the words in bold type. Write them in the
gap:
The foundation of all team building is having shared goals to which all team members
are committed.
In the Tuckman model of team development, the difference between the first stage
(Forming) and the others (Storming, Norming, and Performing) is that each member of a
Forming team is focused on his/her own objectives, perhaps guided by the manager,
whereas in the later stages there is some commitment to the shared goals. For
example, to go through the Storming stage can be an uncomfortable process, so for
team members to persist with it they have to be convinced that it is worth engaging with
other team members in a 'storming dialogue'. That is, there have to be shared goals that
everyone thinks are more important than their own individual goals (or, for a
management group, more important than the goals of their own section).
Establishing shared goals and engendering commitment requires a particular set of
skills that are more often associated with a transformational rather than transactional
style of leadership. There is a frequent mistake made by transactional leaders think that
if they have a group of self-motivated individuals then they do not need to engage in this
type of work. However, this often leads to a pseudo-team - one that appears to be
Performing but, beneath the veneer, it is only Forming. That is, the members are very
effective at delivering their own goals, but they fail to capitalize on the potential of
working collectively, they fail to exploit the "whole that is greater than the sum of the
parts".
Another frequent mistake is to fail to appreciate the important difference between
supporting others in the achievement of their goals with the commitment to a shared
goal. Whilst the former can be an important component of teamwork, genuine teamwork
involves capitalizing on collective potential, rather than just maximizing individual
performance.
Once the foundation of commitment to shared goals has been established, there are
many approaches that can be taken to improving teamwork. More information on these
approaches can be found in our article on the choice of teamwork exercises. However,
underpinning all these approaches is always the shared goal, and a general
methodology that is similar to a force field analysis:
● Establishing ownership of shared goals
● Removing inhibitors/blockages to achievement of those goals
● Introducing enablers (awareness, resources, information, processes, etc.) to help
achieve those goals
● Using health checks, performance management, 360 feedback, etc., in the
correct sequence, to gradually raise performance, akin to climbing a ladder one
rung at a time