Five Trends Driving the Future of Retail Retail then Rethinking retail: The role of the physical

& now: Where is it Headed? store

Sophia Matveeva’s article “Five Trends Driving the Future of Retail” is a short piece that
This study analyzes how e-commerce has
asserts that while retail is changing, it will never fully go away. Matveeva provides five significantly transformed how customers
trends that will drive the future of retail and make physical brick and mortar stores relevant shop and as a result led to retailers
in an industry that is steering ever closer to a fully online landscape. As a Retail Tech Retailing in the 21st Century
rethinking the role of their stores. By
entrepreneur, Matveeva fully believes that there are sound strategies to fully integrate both looking at various aspects of the retail
In the book “Retailing in the experience like shopping behavior, the
physical and digital spaces and utilize them to help create a successful business. This to
21st Century”, the authors usage of technology, and the even the role
me is an interesting viewpoint, for many people (including myself) often question if these of other people; the authors try to push the
provide a deep analysis on the
two forms of retail, online and physical, can truly coexist. notion that while physical retailers still
ever-changing landscape of have a place in today’s society, how they
retail. There numerous variables are utilized need to change with the times.
“Brick-and-mortar shopping isn’t dead — it’s and forces that affect the The authors provided one such example of
“More than half of all supermarket this change in mentality with US based
evolving.” retailing industry like increasing
purchases are unplanned” retailer, Lucky’s Market, who understood
competition within and across
the importance of the store not only being
Retail Survival Of The Fittest: 7 Ways To Future- retailing formats and the growth
Why We Buy - The Science of a place for shopping but also a community
Proof Your Retail Store of online retailing. And with the meeting point As a result they devoted
Shopping explosion of customer-level 25% of its stores as nonretail space,
In Francesca Nicasio’s book “Retail Survival Of The data now widely available, opting to turn these areas into a café
Fittest: 7 Ways To Future-Proof Your Retail Store”, Paco Underhill’s book “Why We making sense of all this instead.
Nicasio pushes the idea that the tradition brick and
Buy - The Science of Shopping” is information can become a
mortar shopping experience is not gone but rather
an analysis on the various aspects daunting exercise. However,
changing with the times. There are plenty of
misconceptions that people have that believe with of the shopping experience that this information is extremely
the advent of digital shopping, physical retailers affect how consumers behave vital to retailing practitioners,
The future of retail in the US:
simply can’t compete. This book provides a guide when they are in a place of analysts and policymakers. This
illustrating how this ideology is simply untrue. From purchase. By 50,000 to 70,000 book advertises itself as a industry trends and market
understanding consumers and boosting customer compendium of “cutting-edge”
shoppers a year in stores, banks, trends
loyalty to utilizing data in order to implement sound knowledge for successful
and public offices, Underhill tries to
retail strategies, Retail Survival of the Fittest gives retailing in the 21st century.

you integral lessons on how to adapt to the new
and increasingly competitive retail playing field. This
book provides retailers strategies to not only
survive but thrive in this digital landscape.
Retail Shoppability: A Measure of The
World’s Best Stores
Dr.Raymond R. Burke’s article “Retail
Shoppability: A Measure Of The
World’s Best Stores” is a study
conducted by the author that analyzes
the relationship between the physical
characteristics of retail stores,
departments and product categories
to shopper engagement and the
likelihood of a customer’s purchase.
By studying around 5,000 shoppers,
embarking on over 16,000 shopping
trips to various retailers, Dr. Burke was
able to rank and benchmark the
performance of retail chains as well as
identify numerous occasions to
improve the customers experience and
the store’s performance.
develop an understanding of how
This short article from the online
shoppers behave under different
newspaper, Business Insider, is a
circumstances. Through these
market research report on the
various observations, Underhill future of retail in the year 2020.
starts to craft the specific The report showcases how retail
characteristics that are vital for the sales volume was higher in 2019
success of any retailer or company than ever before and projected to
engaging in modern trade. continue to grow even more.
However, the article points out that
the industry is quickly changing,
with over 10% of retail sales now
occurring online for the first time
ever. Through analyzing data
gathered from various retailers, the
article showcases how ecommerce
is now becoming more prevalent in
the retail landscape. The author is
also attempting to predict how the
retail industry will continue to
change and evolve in the next
couple of years.