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p = a - bD
for 0 ≤ D ≤ a/b , a > 0, b > 0
From: p = a – bD
We find:
Maximize Revenue
TR a D b D 2
d 2TR
2
2b 0
dD
ˆ a
The demand at maximum revenue: D
2b
2 2 2
a a a
Maximum TR a Dˆ b Dˆ 2
2b 4b 4b
Profit
Variable Cost (CV) = Variable cost per unit (cv) × Demand (D)
CV cv D
Total Cost: CT C F cv D
Maximum profit
TR a D b D 2
Profit = Total Revenue (TR) – Total Cost (CT)
and CT CF cv D
and TR a D b D 2
Then Profit (a D b D 2 ) ( CF cv D)
Profit b D 2 (a cv ) D CF
a cv
Demand at Max profit: D *
2b
Breakeven points are found when
Total Revenue = Total Cost.
a D b D 2 CF cv D
b D 2 (a cv ) D CF 0
D
2
a cv a cv 4 b C F
1
2
2b
Example: A company produces an electronic timing switch. The fixed
cost (CF) is 73,000$ per month. The variable cost per unit (cv) is
83$. The selling price per unit (p = 180$ – 0.02D).
A. Determine the optimal volume of product?
B. Find the volume at breakeven occurs, what is the range of
profitable demand?
Solution:
A. a = 180, b = 0.02
a cv 180 83
D * 2,425 units per month
2b 2 0.02
B. Total Revenue = Total Cost.
a D b D 2 CF cv D
b D 2 (a cv ) D CF 0
D
2
a cv a cv 4 b C F
1
2
2b
D
97 97 4 0.02 73000
2
1
2
20.02
97 59.74
D1 932 unit per month
0.04
97 59.74
D2 3,918 unit per month
0.04
Range = 932 to 3,918 unit per month
Scenario 2: Price and Demand are independent
TR = P × D
Example:
Variable cost per service hour = 62$.
Selling price = 85.56$ per hour.
Maximum Hours per year = 160,000 hours.
Fixed cost = 2,024,000$ per year.
A. What is the breakeven point in hours and in % of total capacity?
0.92024000
D 77,138 hours per year
85.56 62
85,908 77,318
D reduction 0.1 10%
85,908
2024000
D 68,011 hours per year
85.56 0.9 62
85,908 68.011
D reduction 0.208 20.8%
85,908
3. selling price increase by 10%?
2024000
D 63,021 hours per year
1.1 85.56 62
85,908 63,021
D reduction 0.266 26.6%
85,908