COLLEGE OF BUSINESS AND INFORMATION TECHNOLOGY

SEMIFINAL EXAMINATION

MK9

MAY 10, 2020

TEST I. ENUMERATION. Enumerate the following asked below. (10 items)

1-10 New Approaches Embraced by Marketers

TEST II. DISCUSSION. Discuss the following terms in your own idea. (10 items)

1. Integrating marketing

2. Personalizing marketing

3. Mass communication

4. Relationship marketing

5. Experiential marketing

TEST III. ESSAY. Answer the following questions briefly. (80 items)

1. Analyze and compare the perceived quality and aftermarketing.

2. Assess the consumer price perceptions.

3. Briefly discuss on setting prices to build brand equity.

4. How do you understand the price segmentation?

5. Illustrate the channel strategy.

6. Critique the attitude components.

 7. Summarize the new media environment.

1. Do you agree that “Marketing communications are the means by which firms attempt to inform,
persuade, and remind consumers—directly or indirectly—about the brands they sell. If yes,
why? If not, why?

GOOD LUCK!!!!!

Prepared by: MKMA