Conclusion

Coca-Cola has been consistently growing and becoming the world’s largest beverage company in
the world since it was first started by John S. Pemberton in 1886. The company is able to remain
in that position because it satisfies specific markets and customer needs. With increasing health
and obesity concerns, it has created a strategy that will help it achieve its goal and steer the
company towards success. That strategy is to become a globally known business.
The Coca-Cola achievement isn't something that has been accomplished overnight. Many years
have gone since John Pemberton made the mystery recipe for Coca-Cola in 1886.Who might
have imagined that after over a hundred years, his creation would have this much effecting the
world and transform Coca-Cola into a worldwide recognized brand?
To produce the world's best-known item, The Coca-Cola Company needs to utilize the most
worthy, quality procedures and build up principles which ensure the creation of an item which
lives up to buyers high desires every last time they drink a bottle or can of Coca-Cola. In spite of
the fact that Coca-Cola is performing admirably and picking up the trust of its shoppers and
getting new purchasers to trust each day, it should act far superior to keep its current position in
drink industry and continue developing. The Company should expand its investor's riches by
expanding its deals and diminishing the costs which will result in higher income and net benefit.
Based on the analysis that we made, it can be said that Coca Cola has done great in terms of
attracting and retaining customers using various marketing techniques in the international
market. It has achieved its place as a symbol of American Product in across the globe. The
people living in various part of the world are addicted with the products being produced and sold
by Coca Cola. This is one of the reasons why Coca Cola has been able to achieve number one
position in terms of brand value for 13 continuous years. However, Coca Cola still lacks behind
PepsiCo when it comes to the market of Pakistan. There are many reasons why Pepsi has been
more successful in the Pakistani market as compared to Coca Cola. One of these reasons is that
Pepsi is more widely available in Pakistan as compared to Coca Cola. It has built very strong
relationships with the strategic partners, which help them to ensure the high availability of Pepsi
products in all over Pakistan. Other reason is that Pepsi has captured the Pakistani market
initially when Coca Cola was not even introduced in Pakistan. Hence, it is recommended that
Coca Cola should improvise its strategies in order to give tough time to Pepsi and achieve high
market share in Pakistani market as well as it already has in the International Market.
Nowadays things are moving fast and if you want to stay on the top, you need to come with
something new, innovate and keep up with your competitors. The advancement gives the
organization key favorable position among its adversaries. So Coca-Cola Company can present
another item, which numerous individuals will need to attempt. Coca-Cola needs to constantly
reinforce its image to keep up brand faithfulness and separate itself from its rivals, with the end
goal to keep up its solid market position. They can invest in other products like fast food, chip,
cake etc. To reduce the competition in the market and also for the water scarcity problem. They
can increase revenue by increased marketing expense. If they spend more on marketing they can
easily grab the attention of consumers more than the other brands of Soft Drinks Company. So
they should increase the market expense in order to build a strong position in the market and to
create more profit. Although it has a strong position in the market worldwide. But they can make
it stronger by doing so in this competitive world.

https://www.britannica.com/topic/The-Coca-Cola-Company
https://www.researchgate.net/

https://en.wikipedia.org/wiki/John_Stith_Pemberton

https://en.wikipedia.org/wiki/Coca-Cola

https://www.academia.edu/