Marketing - state of mind

Marketing is the most adequate term to use in order to designate three important actions:
a) getting to know, as fast as possible, the market you are positioning yourself on;
b) understanding it;
c) acting within it in order to obtain the best possible orders and, implicitly, profit.

For a business professional, the marketing state of mind involves:

looking for and identifying the acts of trade, avoiding to be satisfied with unverified opinions
(hypotheses);
discovering the most effective ways of differentiating oneself from the competition;
putting together an offer which should be as complex as possible and capable of fulfilling all
the clients’ wishes;
communicating the offer in a careful, detailed, complete and complex manner, so that the
client should understand correctly all the advantages they may obtain after accepting it.

Applying rigorous business marketing strategies implies observing the following rules:
1. Turning down a business deal is not shameful!
2. Selecting business deals is not difficult, especially after having analysed one’s successes
and failures;
3. It is not enough to select, you should also know how to choose!
4. When choosing a deal, the mere implementation of technical measures is not enough.
Success depends, in the first place, on the psychological and economic measures that
are adopted, the more so that every deal involves, first and foremost, “staging” an
extremely minutely prepared and rehearsed “theatre play”, where all the actors must know
their “role” perfectly, to the smallest detail…
5. Business marketing involves staying close to the clients and having the right attitude
towards them and their wishes.