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Module 6 PDF
Module 6 PDF
PRODUCT MANUFACTURE
Intellectual property,
Supplying missing information,
Final specifications,
Micro structured products,
Device manufacture.
Introduction
Intellectual property
Often our new product will include some invention.
Need to consider whether or not to seek patent protection.
Patents give exclusive license to market our invention and command higher
prices.
Choice to make: Patents or trade secrets.
Developing final specifications for the one or two possible products being
considered.
This development is adaptive, not innovative.
Intellectual Property
• As product designers, we need to broaden our focus from technology and think of
broader issues.
• We need to reassure ourselves that the market is still existing; customer needs have
not shifted.
• We need to check that our selected product does fit into the markets believed to
exist.
• More important, we need to involve questions about intellectual property – patents.
• Patents prevent our competitors from making the same product.
• Patents can dramatically enhance the advantages of our being first to market.
• Core team may not have much experience in patents – need to talk to lawyers.
Patents and Trade Secrets
• Intellectual property classified as: Patents and Trade secrets.
• A patent is a contract between the inventor and the government.
• The inventor has to convince the government, represented by the patent office, that
the invention is new.
• Then the government gives the inventor exclusive rights to the invention for some
time.
• In return, the inventor gives the public a full disclosure of what the invention is and
how it works.
• Patents are valuable:
They grant a period when the inventor can expect higher profits.
Hence the inventor can easily recover development costs.
The inventor has a chance of bringing the product first to market and selling it at a
higher price.
Patents and Trade Secrets
• A patent is a legal property. Just like a house or a car, patents can be owned, bought
and sold.
• They can be licensed, for fees ~ 3 – 6% of gross sales.
• Moreover, a patent can be international; many developing countries have a patent
system.
• In contrast to patents, trade secrets are nonpublic information used in manufacture
of product.
• E.g., a special catalyst, or important steps in activating the catalyst.
• Trade secrets are not legal property; vulnerable in two ways:
Obviously, trade secrets can be lost with an employee who changes jobs.
The employee may have developed these secrets or learned them on the job.
The trade secrets can be lost if our competitor independently discovers the secret
and patents it.
The ex‐secret is now the competitor’s property; this is true even if we had been
using the secret for decades before the competitor discovered it.
Patents and Trade Secrets
Although patents do give legal rights, they can be difficult and expensive to
defend.
Many patent lawyers acknowledge that only a small fraction of infringement
cases are prosecuted.
Most infringement cases are settled out of court, usually on confidential terms.
Another problem is when the patents are broadly sought:
Consider a drug company working on antidepressants which patents a huge
number of compounds.
Since each patent includes a full disclosure of the chemistry, the entire set of
patents will provide an accurate record of the company’s expertise and strategy for
discovery; this can easily be exploited by its competitors.
Patents or Trade Secrets? – A Third Way
• They then keep a careful, notarized record of the contents of the poster,
including the trade secrets.
• Chances that a competitor will notice the secret is remote – the secret
essentially remains a secret.
• If a competitor does in the future discover and patent it, the original
discoverer can refer back to the poster presentation.
Three kinds of patents:
Utility patents – most important for chemical products; discussed below.
Design patents – involve ornamental features of an article of manufacture.
Living plant patents – cover new plants asexually reproduced by the inventors.
• Utility patents are the most common.
• Granted for any useful, new and nonobvious composition of
matter, article of manufacture, or process.
• Most utility patents are complex documents, expensive to
prepare.
What can be Patented?
• In US, utility patents have a term of 20 years from the filing date of the
application.
• Design patents are granted for 14 years for any new, original, and
nonobvious ornamental design.
• We have seen how to make the final selection of our most promising
idea.
• We used information from
Available literature
From external experts
From back‐of‐the‐envelope calculations
• This information is unlikely to be complete or rigorous.
• In order to embark on an expensive program of product development, we
need to know more product details.
• Discovering these product details requires further research and
experimentation
Introduction
Up to this point we have tried to minimize the work at each
stage:
Simplified calculations have been employed.
Experiment kept to a minimum.
Literature research used only to establish if something is possible, with
little attention to how it might be achieved.
This has advantages:
Streamlines product design
Allows easy comparison between ideas
Minimizes time to market
Now, however, detailed information is indispensable:
We must confirm experimentally any information used already and fill in
the many gaps in our knowledge.
Introduction
• Difficult to generalize about what missing information will be
necessary and how best to obtain it.
• Every project has its own specific problems.
• For different problems, the information will vary enormously,
depending on:
Level of literature interest
Company’s prior activity in this area.
• At the least, we need experimental verification of relevant
reported data.
• At the other extreme, a full experimental program will be
necessary to demonstrate viability of the new, untested idea.
Introduction
• One example: for the design of chemicals, we need the synthetic pathway
for the active molecules.
• By the selection stage, we must have identified the active species and may
well have obtained it in small quantities.
• These tools will help us decide between the different reaction path
strategies for the active molecule.
Reaction Path Strategies
This reaction needs two moles of amine per mole of CO2 removed.
In 1974, a chemist, Guido Sartori, realized that by changing the amine, i.e.,
using a hindered amine, the reaction could be changed:
RNH2 + CO2 + H2O RNH3+ + HCO3-
Only one mole of amine now required per mole of CO2 absorbed.
This is potentially a great improvement in efficiency.
The new amine should double the capacity of the old plant or reduce
the size of absorption columns in the new plant.
The rate of reaction for the hindered amine should be at least as high
as that for the conventional amines.
We want the retrofit the old plant with our new product; therefore,
operating conditions must be similar to those used currently.
In an operating plant, a corrosion inhibitor, containing pentavalent
vanadium (V5+), is present in the absorbing liquid. The hindered
amine must be stable in the presence of this inhibitor.
• Sartori’s success:
He established that hindered amines can indeed react with the 1:1
stoichiometry.
He showed that highly hindered amines have very low rate constants while
moderately hindered amines have acceptable rate constants.
This led to the rejection of highly hindered amines in favor of moderately
hindered amines.
These moderately hindered amines were found to work well for typical
plant operating conditions.
By alternating the side groups of the hindered amines, the requirements of
solubility and thermal stability could be satisfied.
Finally, the moderately hindered amines were found to be stable in the
presence on the V5+ inhibitor.
The new amines are now produced commercially.
FINAL SPECIFICATIONS
Introduction
• At this point, we are considering making only one or two products.
• The products may be:
A chemical, such as a drug to counteract depression.
A device, such as a new catalytic convertor for reducing NOx emissions.
• Each member of the core team must briefly write out these specifications,
and any differences must be resolved by consensus.
• The final specifications must also re-examine our competition:
Compare our product with the best existing product.
Identify expected improvements and state how large they need to be.
Restate all assumptions and decide which assumption involves the most
uncertainty.
Introduction
• The foam blown by CO2 will provide only one third of insulation of
foam blown by freon of equal thickness.
• Foam blown by N2 is even worse.
• What to do?
Example – Freon‐Free Foam
• We will use the three-step strategy.
• Product structure: