The Importance of Right Voice Over for Your Brand

If you really believe that just anyone can nail the performance reading a well-written script for your
voice over project, pull a book from your shelf and try to read it out loud for a record. Do you stumble
over a few words? Furthermore, did you hear a stray “um” or “uh” while reading it? After completing
the whole passage, did you take noisy, big breath?

Please don’t feel bad about it. It’s quite normal that you will slip into these voice patterns if you’re not a
voice over professional. Only the trained voice over talent can deliver clarity without any dryness and
conveys emotion without much melodrama in your promotional content. So you need to match a
professional voice over work to your unique brand.

Nail the Dialect and Accent

First of all, you need to identify the most suitable accent for an ideal match with your brand and
audience. When you select a professional voice over artist for your project, make sure that the accent
reflects the way your whole audience talks. For example, if you’re creating a video for United Kingdom
consumers, a British accent will simply work better.

Regional dialects also play a crucial role. In fact, the listeners can easily identify the difference of dialects
of two individual regions. In the world, every country people have different versions of dialects and
accent that native speakers can easily distinguish.

Strike the Right Emotional Cord and Note

For the branding of your business, it’s inevitable that the voice over artist strikes the right emotional
cords for a positive impression of your product or service to the consumers. Whether you want to
inspire, motivate, amuse, cajole, reassure or enlighten your prospective audience, the performance of
the voice over artist plays a key role in determining the success of the campaign.

A unique and professional voice over is one of the key tools for branding, so you should decide first how
seriously you take it for your brand.
Target the Appropriate Demographic

Assume you’re the owner of a financial consulting firm, and to establish it the leading one in the
industry, you want to produce a marketing video to draw the attention of new customers. You write a
professional script for the production, buy all the necessary equipments and hire equally competent
artists. Then you cast a very young voice over artist who hasn’t ever worked with an accent.

If everything doesn’t synchronize with one another in your marketing campaign, it will be nothing but
the waste of money. Those who listen to the podcast or watch your video will not trust you if the voice
over doesn’t match with your brand. The message and voice behind your production will sound simply
disingenuous.

Frankly, you never see the veteran actors playing with My Little Ponies or LEGO blocks in a toy
commercial. Similarly, the audience must be comfortable with the voice over so that he or she gets a
positive impression about your brand.

Find a Professional and Distinctive Voice Over Artist

A distinctive and professional voice over makes your brand identifiable. It’s probably the easiest way to
make an immediate connection to the audience. If the viewers have had a bad experience with the
marketing effort of your brand, it will definitely be a big blow to your business. In other words, you will
likely lose a major number of prospective customers if you fail to select an appropriate voice over talent
for your marketing contents.

In fact, a distinctive voice makes the content more recognizable and infinitely more shareable to the
audience. You’re likely going to attract more customers as they want to hear more just because
intrigued by your content.

What are the characteristics that make a voice distinctive? Or, what are the qualities that a voice artist
should have? Well, the voice pitch, accent, strength, volume and most importantly, the tone play a
crucial part in determining a voice artist’s vocal quality.

Ensure Consistent Performances

Why do the great brands run their advertising campaigns for so long? Actually, the great brands always
strive for excellence and their consistency of great performance ultimately brings the reward. That’s the
recognition of a brand for which all the businesses keep continuing their marketing efforts.

In fact, a great voice over artist is the face, voice and symbol of your company. It’s really important that
your voice over talent ensures a consistent performance all the time so that you can always provide a
friendly service. Make sure that the audience will most likely be comfortable with the distinguished
image of your brand.