Assignment Topic: A style guide for

Branding
Program: HN Fashion and Textile
Submitted to: Prof. Farrukh Aftab
Submitted by: Anza Gilani

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Student name: Anza Gilani Assessor name: Prof. Farrukh Aftab

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Programme: HN fashion textile

Unit: applied practices

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 Perfume Theme

The philosophy/theme of my perfume symbolizes women's emancipation. It

represents every woman's story who wants to be free, independent, and
live. Adult women in our culture are expected to stay at home and cannot
work. We, too, must go to the skies and explore the planet in the same way
that others do. We, too, are human beings; it is our right to make our own
judgments rather than follow the beliefs of others. So, here's to the
women's emancipation we all deserve. Immerse yourself in this limited-
edition scent collection, which includes three scents for the ss woman and
three scents for the ss girl. For every one of you, a distinct and intriguing
smell. Blossom woman is a conservationist. She is lured to the deep forests
by the rush of wind and the petrichor aroma of greenery. Her love of nature
is unrivaled, and she is always looking for deeper meanings. The trademark
aroma combines fruity, floral, and leather notes. The bright raspberry notes
will immediately attract your attention, and the overwhelming sparkling
sandalwood and patchouli undertones will remain. A feminine and flowery
dream. Blossom introduces a scent that will make your soul sing! We've
caught the essence of sunshine in a bottle with an intoxicating smell. If
you're looking for a mood booster, go no further than philosophy's new
trademark perfume. 'The fragrance' concept will help you feel warm,
cheerful, and invigorated. It is a scent that is suitable for everyone.
 Style Guide for Blossom Perfume Brand
Branding Guidelines:
Regardless of whether you actively shape that brand or not, perfume and
branding go hand in hand. After all, the scent is subjective, and when
someone smells their favorite perfume, it's customary to immediately
think of that individual. Similarly, when choosing a perfume, people
frequently opt for one that complements their unique style or
personality. Because of this, perfume branding is more about the
consumer than it is about the corporation that created the fragrance.
In addition to making the product appealing, effective perfume branding
should also reflect the consumer's personality and provide information
about the type and quality of the perfume they are purchasing. We've
created this manual on the ins and outs of creating a perfume brand to
assist you in getting one that effectively conveys all of these.

 Define your perfume brand

• Market research
• Value proposition
• Brand personality and voice
 Develop your perfume brand identity
• Visual branding
• Logo design
• Typography
• Color palette
• Imagery
  Perfume packaging branding
• Perfume bottle design
• Label design
• Box design
• Stationary for Branding
 Define your perfume brand:
Reviewing what a brand is in actuality is crucial before you begin. It's a
common misconception that a brand can be equated with aesthetic
components like a logo or packaging. These are manifestations of brand
identity, but a brand is more ethereal, emotional, and focused on the
persona you want to project through your product. Let's move on to some
specific advice for building your brand with this in mind.

• Market research
You should begin your search for a perfume brand in the market that it is
intended to dominate. Think about your target market first. Choose the
demographics you want to reach (such as age, location, income, etc.). It is
also beneficial to take it a step further and develop buyer personas after you
have this raw data. In doing so, the statistics are transformed into real
people.
Acquiring a thorough understanding of your competitors is essential to
comprehend the market. Determine who these rivals are in terms of the
target market, price range, and fragrance. Keep an eye on how they market
and brand themselves because you'll come back to it and contrast your
efforts with theirs as your brand develops.
• Value proposition
This is an explanation of why someone would want to purchase your
perfume, what you are specifically providing that they cannot obtain
elsewhere, and how you are enhancing their lives. It is frequently
represented by the equation Value = Benefits - Cost. Being able to describe
this in a concise, precise manner will help you begin to envision what makes
your perfume product unique, which is crucial for branding.

• Brand personality and voice

You can begin to put your brands into words—literally—once you have an
understanding of whom you are marketing your product to and how you
differ from the competition. Brands have a voice, and a distinct way of
speaking, just like any personality type. This can be informal or elegant,
somber or seductive, or anything in between. You can see how words like
these immediately make you picture a specific kind of person to go with the
voice.
  Develop your perfume brand identity
The process of branding, which is the action you take to communicate your
brand to an audience, is next. As establishing a visual identity is the most
frequent way a first-time, potential customer will interact with your
perfume brand, this is where we'll concentrate our efforts.
• Visual branding
A brand style guide, or booklet that compiles all the instructions for how
your brand will be represented visually, should be your ultimate objective.
This serves as a guide for maintaining brand consistency throughout the
business. We'll go over some of the most important aspects of brand
identity to be aware of, even though the specific contents of a visual brand
guide can vary.

• Logo design:
The mark intended to distinguish your perfume brand is called a logo, which
frequently serves as a stand-in for the brand name. Generally speaking, your
logo ought to try to capture the essence of your brand while still being
straightforward and memorable. To avoid using generic imagery or designs,
such as a perfume bottle with text, make sure to do your research on
perfume logos. Use your knowledge of your brand and its rivals to select
imagery that captures something distinctive and particular about it.

• Typography:
All of the lettering and fonts that you use in branding materials are referred
to as typography. It frequently includes the body copy, heading, subheading,
and tagline fonts. The rest of your font selections will be based on your logo
font (and tagline, if applicable), so they should complement or contrast your
logo font in some interesting ways.
 • Color palette:
The most common method of evoking emotion is through color. Consider
how a room's color can have a profound impact on the mood, ranging from
gloomy to happy. Your brand's color scheme should purposefully evoke the
feelings that your perfume is meant to evoke. The majority of brands keep
their color palette understated, frequently going with a complementary pair,
a strong accent, and a light background color.

• Imagery
The type of photography or video used in advertising is referred to as
imagery. This can include rules for good aesthetics in terms of filters,
lighting, attire, and scenery. Aspirational images, like highly produced
advertising and pictures of idealized models, are frequently used by perfume
brands. On the other hand, customers might find more relatable photos of
real people more appealing.
  Perfume packaging branding:
Physical packaging is a component of perfume products in addition to the
usual visual identity components. These play a crucial role in how customers
interact with the product, making them an essential area for branding. The
crucial element is interaction: unlike the visual branding components
previously discussed, packaging components can actually be touched by
customers, who can then feel the weight and texture with their hands. In
the end, creating packaging branding involves creating an experience.
 • Perfume bottle design:
The bottle has the potential to rank right up there with the logo as one of
the perfume's most recognizable features. Popular brands are frequently
identifiable just by their bottle shape.
 • Label design:
The label on the bottle's front serves to identify the particular fragrance
variant and display the corporate logo. Many perfume designs choose a
minimalist label in situations where the bottle itself does the majority of the
heavy lifting in creating a distinctive look, accentuating the logo with
decorative elements like filigrees and ornamental frames. Alternately, a
unique, artistic label design can compensate for a simple bottle shape, as in
the dynamic label art by Imaginary Authors.

• Box and bag design:

Although the box might be on display in the shop, sample bottles are
frequently put on display for customers. The box then assumes a greater
role in post-purchase branding. However, simply because the client has
already paid does not excuse you from a critical branding opportunity.
Making sure that the customer associates the enjoyable experience of
opening a package with your brand is important because it is comparable to
the customer opening a gift, they bought for themselves.

Box

Bag:
 • Stationary for Branding:
Every piece of paper that your business uses to communicate with clients
and staff are referred to as stationery. This includes to name just a few,
letterhead, envelopes, invoices, shipping labels, calling cards, calendars, and
presentation folders.
  Promotional methods
The first thing a new brand can do is create a website in order to raise
awareness of its products, especially given the growing power of social
media in today's world. The consistency of your website's logos, fonts, color
scheme, and mission statement is important for maintaining your brand
identity because this will help visitors recognize your website as belonging
to your company.
Another thing is to use Instagram to promote your brand while keeping your
target audience interested by keeping up with the most recent trends. For
instance, you could use the trending hashtags that the younger generation
your articles.
The next strategy that could be useful is to start a competition among your
clients by periodically announcing giveaways to keep people interested in
your goods. Additionally, we could advertise by providing discounts and
coupons. Additionally, since making reels for Instagram is currently very
popular, this could be extremely beneficial.
You could use this strategy to market your product by providing PR packages
to influencers who are popular with the public because people like to
imitate and use the products that their favorite content creators are
promoting.
We can also offer people the chance to take a photo with our perfume while
scanning a QR code to receive a free pair of shoes or accessories from Sana
Safinaz.
Moreover, we can run a campaign, such as "Buy a bottle, build a future," to
raise money for the education of underprivileged kids so they can pursue
their goals and aspirations.
References:
 Angel from http://www.mugler.com/us/en/#/b-fragrances/257-
angel/260-the_history
 Luxury Activist (2012), '"Angel by Thierry Mugler, happy 20th
anniversary!".
 From http://luxuryactivist.com/beauty/angel-by-thierry-mugler-
happy-20th-anniversary/Angel I'TV advertising with Naomie Watts.
 Bob Ortega and Scott McCartney (1994) "Nobody Knows Your Darling
Wife Like a Perfume Clerk - Two Nosy Reporters Discover What
Women Desire; Making Scents of It All" from Wall Street Journal.
Retrieved on October 16th, 2012 from ProQuest.
 Elizabeth Holmes (2012), "Perfume Bottles Gone Wild; Fragrance
Makers Bet
 Flowers, Balloons Will Stand Out at Crowded Store Counters" from
Wall Street Journal. Retrieved on October 16th, 2012 from ProQuest.
"Inside Chanel"
 Chanel Print Advertising. From:
http://www.vogue.it/en/encyclo/mania/c/chanel-n-5