SWOT ANALYSIS OF MAANDEEQ COMPANY

Maandeeq company is company which is established for the society to get healthy egg as well as enough
thus mandeeq company has a competitor which is soma chicken farm. Here STWO analysis of mandeeq

4.1 STRENGTHS

1. Fresh, chilled chicken availability in whole, cutups, de-boned, formed or in processed,

further processed, ready to cook, ready to eat form. Product sales will expand but it is
unlikely that the frozen segment will see big expansion. Contribute to promotion of
consumption. This will widen the end product markets; take new concepts to existing
consumption centers and lower consumer prices. 

2. Increasing use of enzymes formulations and pro-biotic, higher off take and lower margins in
vitamin formulations for feed use are very likely. 

3. Costs will mean user prices will not be lower, perhaps marginally higher. 

4. We will see surprisingly more successes than failures in end product distribution. 

5. Rationalized pricing of breeder and commercial stock 

4.2 WEAKNESSES

1. Lower feeding stuffs prices and improved availability consequent to higher domestic
production, falling exports and imports of raw materials

2. Lower bad debts and write-offs will offset higher energy and labor costs

3. Positive and negative impact of fewer but bigger operators at breeder and commercial levels 

4.3 OPPORTUNITIES OF GROWTH

1. Government policies relating to investments in poultry and ancillary industries, taxation, import
duties, excise levies are positive
 2. Increase in income generation vis-à-vis purchasing power in the rural poor and marginal
farmers. Thus increase of demand in domestic market and also due to conversion from
vegetarianism.
3. Consumer awareness, perception and acceptability of eggs and chicken as healthy food is
increasing
4. As per experts the value added poultry products will have high demand and also increase
consumer acceptance in coming days.

4.4 THREATS

1. Poor infrastructure for export is hindering the export of poultry products.

2. Competition from international players on opening up duty-free imports, lifting of trade barriers.
3. Occurrence of Salmonella and Cholesterol in poultry meat.