Business Plan Proposal

PIGGERY
(JANXENT’S PIGGERY)
Janxent Jamirre Erenea
Ibajay National High School
 Table of Content

1. Executive Summary
2. Company Summary
3. Product
4. Market Analysis
5. Strategy and Implementation
6. Marketing Plan
7. Management Team
8. Financial Plan

June 2023
Executive Summary
Janxent’s Piggery is a startup pig farm that rear healthy pig and process high quality pork
meat to meet the need for quality pork meat in the (specific place). Our business is
production and sales of pork meat and meat products. Our major aim is to establish a large
farm that will produce these pigs in commercial quantity and sell to my numerous customers.
Janxent’s Piggery seeks to feed (Place) with healthy pork meat and export to other countries.
We will ensure that we sell the highest number of pigs for pork in Philippines and increase
production every year in other to satisfy our customers. The most important thing in my
business is hygiene and best practices in animal production. Our most important company
strengths are measurement of life pigs weight, processing and packaging of pork, none of our
products are exposed for contamination, and best possible hygienic measures are taken. Pigs
grow very fast and pork meat is in huge demand in most countries or states where there is a
minority of people practicing religions that forbid consumption of pork meat. Pig farming is
lucrative and Pigs have low mortality rate compared to other animals. They are more rugged
and easier to raise. They can also survive days without food or water. Pigs are also cheaper to
raise compared to fishes or poultry because they can eat most foods that humans eat and even
if you have to buy feed for them, their feeds are cheaper than those of other animals. If you
do not have money for fancy pig feed, you can always make do with stuff you can find
around you or food wastes from your kitchen. This is totally impossible with fish. The
immune system of pigs is higher than other animals. As long as you give them the needed
vaccines regularly, they would not fall sick. The same cannot be said for chickens which
could be wiped out in one fell swoop by a disease outbreak. Pigs also generate more profit.
Janxent’s Piggery Farm Ltd's objectives are to develop a product-based company whose goal
is to exceed customer's expectations, increase production efficiency by 10% a year, and
lastly, and develop a sustainable Piggery business, able to survive off their cash flow.

Company Summary
The company is a startup that is located in phillipines. The farm is situated in an area which
is not exposed to extreme climatic conditions. The company offers 3 different products
namely live pigs, processes pigs and waste products. There is access road to the farm which
will aid our marketing and delivery The team has spent, in total, hundreds of man hours in
the research and study of the business and the method of rearing high quality pigs. Healthy
pigs and pork meat will bring about high ROI. As a team largely composed of personnel who
are experienced and educated in the field, together we form a powerful unit.

Company History
 The company has been hindered only by the lack of working capital it had in its initial stages
of setup and operation. Sales are growing steadily, with the cost of goods sold consistently
decreasing. But to make significant headway in this area, additional capital is needed to
purchase stocks and processing in larger volumes, thereby reducing the costs of goods sold
by 32% overall.

Company Ownership

The company is 100% own by Janxent Erenea.

Location and facilities

Is located in Philippines. We are trading from this spot because is it a great place to reach our
target market. We think the population base is large enough for our business and it has a
stable economic base that promotes a healthy environment for the piggery. Also we think it is
a spot that could tap a healthy workforce. We plan on having a good parking space and
sufficient security in our working site to create a safe environment for the customers. In a
typical pig herd, there are the males which are known as the boar, the females known as the
sows and the little pigs known as the piglets or the farrows. Our facilities include a boar grow
out facility and a sow grow out facility. The broilers grow out facility will be a deep litter
system and the layer grow out facility will be a battery cage system. Both systems require
adequate housing and feeding and drinking equipment.

2.4 Start-Up Summary This section of the plan shows projected startup costs prior to our
expanding. Start-up expenses for Janxent’s Piggery Farm Ltd include initial insurance
payments covering both general liability and product liability, pre-launch marketing to cover
flyers, a direct mail campaign, and advertisements in local papers, the development of a
website for customer interaction, and the normal legal expenses for consultation and
permitting. Other current assets include office and store furniture, shelving, a computer,
phone system, and tools. Long-term assets include the land, building, equipment, delivery
van.

Product
We will offer our customers quality piggery products. Our products are:
i. Breeding and Selling of live pigs: we will breed and offer for sell matured pigs. Boars and
old sows. ii. Processed Pigs: We will process and package pigs for the local market.
iii. Waste/ litter as a by-product
 We will offer for sell of high quality and well-packaged products to resellers/wholesale and
companies in Nigeria. Our distinctive unique selling point of providing high quality pigs and
processed pork meat are well-processed and packaged that will be approved by NAFDAC
and endorsed by Standard Organization of Philippines and a product barcode at affordable
price compare to our competitors quality and methods of farming and production will be
sufficient enough to secure our company survival in a competitive market.

We offer all of the above great products, while evaluating the desires and needs by our
customers for improvement and other products

Market Analysis Summary

Across the globe, pig farming is one of the lucrative business which has make entrepreneurs to shift
towards this farming. The value of trade in pig products around the world runs into billions of dollars
every year

Market Segmentation
We have identified the following segments which make up our target market:

Targeted Market and Customers

 Local consumer of pork in Delta State will be encouraged through proper marketing
technique using our point on purchase sales outlet. These consumers buy pork in the market
for consumption. Through proper marketing strategy, these customers will be encouraged to
buy our products.

 Public markets are places where our customers may want to come and buy our product.
Sellers of pork are also our targeted customers.

 Food processing and packaging companies like Navarra foods and other food packaging
companies in the Philippines

Challenges Facing the Piggery Industry

Piggery farming has some challenges that need to be attended to with vigor. Below are some of
the common challenges that are faced by piggery farmers:

Religion: Some religion forbid the consumption pig

Death of Pigs: In piggery, one or many pigs usually die because of disease and unfavourable
weather. Some factors such as heat and overcrowding causing that death can be controllable by
seeking a veterinary doctor.

And the spreading disease called African Swine Fever (ASF). African swine fever is a highly
contagious and deadly viral disease affecting both domestic and feral swine of all ages. ASF is
not a threat to human health and cannot be transmitted from pigs to humans.

SWOT Analysis
Strength

 Experience: The owner has experience to run a business

 Saleable Product: Highly ratio of healthy product

Weakness

 .

Opportunities

 Customer Loyalty: Customers are looking company that produces quality piggery
 Growing Market: The piggery market is growing and the demand is very high

Threats

 Weather: Poor weather will adversely affect yield

 Disease: Diseases like African Swine Fever is a big threat to the business. It can lead high
mortality rate and also reduce the quality and revenue

Competition and Buying Patterns

The buying patterns of the different customers are typically based on these variables:

 Price
 Availability
 Ability to deliver consistently on long-term contracts
 Consistency.
Management Team
Janxent Erenea: Chief Executive Officer:

As the top manager, the CEO, he is responsible for the entire operations of the company. It is his
responsibility to implement decisions and initiatives and to maintain the smooth operation of the
company, with the assistance of the management team

Management Summary
The company's management is highly experienced and qualified, with seasoned investors. The
company strives to hire qualified people who take pride in their work. The company's
management philosophy is based on responsibility and mutual respect. Janxent’s Piggery farm
maintains an environment and structure that encourages productivity and respect for customers
and fellow employees.

Financial Plan

Important Assumptions
This business plan was developed for Clean Business assuming the following:

 Steady growth from good management, barring any unforseen local or national disasters
such as... An adequate loan amount to allow for initial implementation of plans.
 Competition and buying patterns remain similar to those used for forecasting.
 Existing customer base maintained.
 Market research is on target and current (received from different state organizations).
 New customers will be gained through direct sales and advertising.
 VAT is 5%.