COVER PAGE

BUSINESS PLAN
FOR POULTRY
FARMING.

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 TABLE OF CONTENTS

Cover page…………………………………………………………………………………...1

Table of Contents……………………………………………………………………..…..2

Executive Summary……………………………………………………………………….3

Farm Description……………………………………………………………………………3

Business Goals……………………………………………………………………….………3

Form of Business……………………………………………………………………………4

Financial Plan…………………………………………………………………………………4

Source of funds………………………………………………………………………………4

Management Staff………………………………………………………………………….4

Details of Salary Schedule……………………………………………………………….5

Distribution Strategies/sales Method………………………………………………5

Conclusion………………………………………………………………………………………5

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 EXECUTIVE SUMMARY

Poultry farming has proven to be a very lucrative business not only in Nigeria but in the world at
large. Chickens are one of the major sources of animal meat in Nigeria, aside from pork and
fish. As a business, they offer an opportunity for poultry farmers to earn steady income and also
provide employment opportunities for countless number of men and women. One of the major
customers for poultry farms in Nigeria are the major fast food companies like Mr. Biggs,
Tantalizer, tasty-fried chicken and UAC followed by hotels, restaurants and then household
consumers of chicken. The high demand for chicken meat, egg and other poultry farms spring
up in many parts of the country.

However, there is a short fall in the supply of chicken and egg because most of the poultry
farms in the country. Hence starting a poultry farm of your own either on a large or small scale
is indeed a very wise decision as this will bring you immense financial benefit both in the short
and long term.

FARM DESCRIPTION

The poultry farm is an essential sector of the agricultural domain. Production of eggs and
chicken, in general is a thriving venture option that proves to be profitable. In our farm alone,
annual sum of five million naira is made in the poultry sector with a steady growth rate of six
percent each year. As a result of these numbers, major government subsidies are enforced for
fertilizers, seeds and farming equipment required by poultry ventures.

BUSINESS GOALS

● Making our custom feeds from organic sources to avoid the costly commercial feeds for our
farmers.

● To be a premier commercial supplier of indigenous.

● To be a premier commercial supplier of indigenous chicken meat in kebbi State Nigeria.

● To provide a learning environment for indigenous poultry farmers as we share with them the
benefits of keeping indigenous chicken.

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● Become a center of excellence and consultancy in poultry breeding and management.

FORM OF BUSINESS

Our farm is located in Argungu kebbi state Nigeria, the vision of our farm is to become one of
the biggest and successfully poultry farms in kebbi State and environments. Estimated startup
capital is N 1,500,000.00 naira. Gross profit of N 3,000,000.00 and net profit of N 2,300,000.
The business of poultry farm involves some risks which are outbreak of disease, flood, inferior
vaccine and fire outbreak. However, the intention is to reduce risk by giving the birds’ right
proportion of vaccine as well as standard and quality vaccine which will be purchase from a
reliable supplier.

FINANCIAL PLAN

Our financial planning is the process of estimating the capital requirement. Here our financial
plan includes the financial projection for the first 2 years of operation, pre operating expenses,
startup capital, funding source, proposed selling price and financial assumptions.

SOURCE OF FUNDS

Our source of funds is financed and owned by Hon. Aliyu Isah and family along. The farm is
directed and managed by Charles Dioha who has extensive knowledge in the field of poultry
farming.

MANAGEMENT STAFF

The management staff refers to the three levels of employee in the company namely: The
manager, and market and the labor. In order to understand the assigned role for each of these
employees.

MANAGER: Managing, supervising jobs, sorting, sales and marketing.

MARKETER: Majorly marketing the product and making delivery to customers.

LABOURERS: Feeding and cleaning of the poultry house change the water and clean the
drinkers.

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 DETAILS OF SALARY SCHEDULE

● Manager 1 N30,000.00

● Marketer 1 N30,000.00

● Staff 1 N20,000.00

DISTRIBUTIONS STRATEGIES/SALES METHOD

There are numerous distributions around kebbi state, we intend to use of distribution within
our vicinity as well as the use of our own direct sales force from our own outlet. There will be
discount for bulk purchase, free delivery and payment method will be through cash and online
payment. Promotion strategies are the strategy that will be adopted to promote or market the
business. Examples are social network such as Facebook, twitter and instagram. Sending of bulk
text messages, complimentary cards and printing of banners/billboard. Other notes are
advertising and promotional strategies discount sale, low cost pricing.

CONCLUSION

Poultry farming is the easiest establishing and profitable business worldwide. If we think of the
protein source which is much need for the human body, poultry farming is the continent and
cost effect source of protein since the ancient period. With rise in the middle class and
increased urbanization, cost (contains rich source of protein), targeted per-capita consumption,
growth rate (both egg and broiler), major population prefer to go for egg and chicken (as
compare to other non vegetable food). Hence poultry farming is playing/will play major role in
the near future.

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