firstCry.

com

PRESENTED BY SAFAR BAIG

About us

 We are Asia's Largest Online Portal for Baby and Kids Products. We
have over 90000+ items from 1200+ top International and Indian
brands like Mattel, Ben10, Pigeon, Funskool, Hotwheels, Nuby, Farlin,
Medela, Pampers, Disney, Barbie, Gerber, Fisher Price, Mee Mee
and so on.
Mission

 Our mission is to provide best of the products/brands at the lowest

prices with great online shopping experience, free shipping and
Prompt customer service. Our benchmark is to provide our
customers with a physical stores shopping experience; online,
without the hassles of driving around the town locating a shop and
then a place to park the vehicle. Our sourcing team works with over
150 vendors internationally, nationally to source the best
products/brands for you at the most affordable price.
 Over time, we hope to 'Change' the way, Indian parents buy, so that
they can be at home to spend more quality time with their 'Little
ones' and family.

Hope you will enjoy 'FirstCry' experience!!

Our brands
Payment methods

 Credit Cards
 Net Banking
 ATM & Debit Cards
 COD(Cash on Delivery)
 Easy EMI(Equated Monthly Installment)
 PAYBACK
CONNECT WITH US

 Facebook
 YouTube
 Twitter
 Google +
 First Cry Blog
CATEGORIES

 Clothing & Fashion

 Toys
 Books & CDs
 School Supplies
 Birthday Party Supplies
 Baby Diapering
 Feeding & Nursing
 Bath & Skin Care
 Health & Safety Baby Gear Nursery Moms & Maternity Gifts
Happy customer Says

Narthaney P
I am really happy with the products and services given by first cry.
Products are quality and delivery is on time. Discounts also high
compare to other online sellers. Keep it up
Aug 30 2015
Rajib Sethy
Really I appreciate such a wonderful online shopping for baby
FirstCry.com because of good quality products, reasonable prices,
varieties and amazing customer service.
Aug 28 2015
Business Model

 Business to Business
 Business to consumer
 Strategy
 Direct- to-parents strategy helps Firstcry.com reach 60,000 parents every
month
 The store strategy
While a bulk of their sales still come from online, firstcry claims to be the first
ecommerce company who planned and executed an offline strategy almost
immediately after starting online. Supam says they were the first ones to start
offline stores in June 2011, and since then have had many followers. Spread
over an area of 1400 square feet, firstcry has 70 offline stores are mostly
located in Tier 1 cities like Bangalore, Chennai, Noida etc

Supam Maheshwari
The brand strategy
 While they have on-boarded 600 national and international brands,
firstcry also launched its own private label about a year back.
BabyHug is the apparel brand and CuteWalk is the footwear brand
that they have launched. Supam says these two brands have good
recall among its customers and currently makeup for 20% of their
revenues. Products sold under these two brands are a blend of local
manufacture as well as import, and Supam is confident of these two
brands itself being able to contribute upto Rs 300 – 400 crore in the
next couple of years.

 Amitava Saha
Revenue

 Revenue is generated through Advertising and also from brand

loyalty.
 Since starting up, firstcry has raised $33 million in funds. Their last
fund raise happened in January this year when they raised $15
million from Vertex Venture holdings, with participation from SAIF
partners and IDG Ventures. Supam says their topline continues to
grow 100% YOY and they should be able to continue this for more
years to come. However like many ecommerce companies,
profitability still eludes them.
References

 http://yourstory.com/2014/08/firstcry/
 http://www.firstcry.com/
My suggestion!!!!

 Pakistan should bring such sites country that people get more
varieties of products online and they will have many options to
choose that item instead of searching shops and markets.