Scribd Logo
Upload

Welcome to Scribd!

  • Brand Architecture of 'Etch A Sketch'

    Uploaded by

    Shovan Chowdhury
    225 views1 page
    The document outlines the brand architecture of Etch A Sketch, including that its target audience is 6-10 year old imaginative girls, its brand core is creativity and imagination, and its emotional benefits are pleasure and being hassle-free.

    Original Description:

    Original Title

    Brand Architecture of 'Etch A Sketch'.docx

    Copyright

    © © All Rights Reserved

    Available Formats

    DOCX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    The document outlines the brand architecture of Etch A Sketch, including that its target audience is 6-10 year old imaginative girls, its brand core is creativity and imagination, and its emotional benefits are pleasure and being hassle-free.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    225 views1 page

    Brand Architecture of 'Etch A Sketch'

    Uploaded by

    Shovan Chowdhury
    The document outlines the brand architecture of Etch A Sketch, including that its target audience is 6-10 year old imaginative girls, its brand core is creativity and imagination, and its emotional benefits are pleasure and being hassle-free.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    Individual/ creation Brand core/ essence

    6- 10 years, girl, imaginative,


    creative, calm, patient
    Brand Personality
    Creativity, imagination,
    pleasure, hassle free, memory Emotional Benefits
    Mobile, Try different things,
    occupy yourself
    Product Benefits
    Drawing lines, Impressive
    control mechanism, Easily
    erasable, smaller Product attributes

    Figure: Brand
    Architecture of ‘Etch A Sketch’

    You might also like