Professional Documents
Culture Documents
WORKSHOP
Lessons by John Pagulayan
STEP 1
Watch this video (or not. lol!) where I talk about the simple process of
choosing a skill
https://youtu.be/L_K7BTnL8JY
STEP 2
Comment below with your chosen SKILL.
If you’re having trouble deciding or if you have no idea what skill to
choose, pick one from the comments under this post:
https://www.facebook.com/john.pagulayan.52/
posts/2236017216675782
NOTE: If you’re just starting out, just pick one. Doesn’t matter if you
know HOW to do it. Just pick.
STEP 3 (OPTIONAL)
Below your skill, add which part of the “Revenue Line” does it serve.
NOTE: If you don’t know what the “Revenue Line” is, watch this video
https://youtu.be/LyCri8DS2ss
Now, if you’re desired skill DOES NOT fit the revenue line, then just
write down the RESULTS your service can give them.
Getting clear on what you want to offer as a service and knowing how
it helps your prospects, will give you the clarity on the latter.
1. Comment below and let me know the SKILL you chose or think of
choosing. Just ONE. Not two. Not three. Not four — ONE.
2. Tag 2 people under the comments to do the same.
It doesn’t matter if you know them or not.
And the only way LESSON #2 goes live is IF AND ONLY IF we get
100 ‘SKILL’ comments (not TAGS) on this.
So yeah, how much you’ll learn inside this group will depend on how
fast you guys implement the instructions.
Or we can have a different lesson each day simply because you’re taking
action as a community.
Your choice
Now, I could write a million words giving you reasons WHY you
should be choosing a market to target…
Done?
Ready?
Go!
It’s because they don’t even know who they’re looking for.
‘Fitness Coach’
‘FitPros’
‘Fitness Pros’
And you’ll literally get access to communities with thousands of fitness
coaches in it.
You could even try doing the same strategy using Google search bar
and you’d probably see hundreds of websites of your would-be clients…
Websites that are just one email away from being your client.
Heck, just for the sake of this example, I tried typing in Fit Pros and
got three communities I could join right this moment.
All that’s left to worry about is how to get them as leads which you’ll
also learn in future lessons.
You can…
Or…
Again, you don’t need to know much about them… that could
come later.
STEP 1
Comment with this format (wrong format won’t count)
STEP 2
Tag anyone inside this group to do the same.
It was Sunday.
I instantly called him on his phone and asked him where he was at
the moment.
Then I replied…
Who wouldn’t?
The route I suggested will take him about an extra 20 minutes at least.
Skeptical, he said…
“Kasi bro galing pa lang ako sa Galleria and nung pauwi ako I saw the
traffic on your side isn’t moving.”
He followed my advice.
You see…
All you have to do is show how your service will give them…
Most people make this mistake of trying to make people see how
awesome their service is.
People selling chatbots services when most prospects don’t even know
what it is.
A slightly better freelancer will try to wow the prospects with case
studies, portfolio, and testimonials from people who used it.
The best freelancers, however, know for a fact, that some prospects don’t
want a chatbot and most are not even aware of how it works.
They tap on the existing WANT every business owner has — which is
oftentimes more leads AND sales.
Only then do they position the chatbot as a tool to give their prospects
what they want.
Ask yourself…
So…
However… we all know it’s better to tailor fit your offer based on who
your clients are and what they THINK they need.
Remember that clients don’t buy your services — they buy the results
they ‘think’ your service can give them.
To make things simple, you can just follow this format to start with…
And you’ll notice, I never even said what I do (which is email) but it’s
enough to make them say…
A good offer is one that usually makes them say in their head…
“Count me in!”
“I’m interested!”
Because once you do, all you have to do is give them a link to hop in on
a call with you and you’re all set.
So for today’s LESSON, here’s what you need to do…
STEP 1
Comment below with your OFFER.
You can follow the first two templates above if you want, but for this
lesson, we just want to gauge if you have an idea what exactly you’re
helping your clients with.
STEP 2
Tag anyone inside this group to do the same.
It’s time to put them into practice and incorporate them into
your profile.
Whether you use FB, LinkedIn (or Friendster. lol!) doesn’t matter.
What matters is, the moment people see your profile, they
know exactly…
You see…
Now, I can’t stress the importance of this LESSON because this alone
can generate inquiries about your business.
Some would think that’s insane but at that time, I got over 800 friends
who needed email marketing help.
And that just shows that if you put the right OFFER in front of the
RIGHT Market, then selling becomes easy.
But it sure is gonna make your job easier once you start connecting
with people.
And for this lesson, I attached links below which you can use to model
your profile.
For FB, simply change your banner, your profile pic to something that
shows your face, and change your intro to your ‘offer’ (your answer on
Lesson 3).
Now, I don’t know much about Upwork (never used it) but as someone
who went there to look for a freelancer to hire, this could be as easy as
changing your title.
For example…
Web Designer
Which profile do you think you’ll check if you’re a realtor?
STEP 1
Optimize Your Profile (just one) – Use the examples above if you want.
What’s important is that one look at your profile and they already
know what you do, who you serve, and what you can help them with.
STEP 2
Tag anyone inside this group to do the same.
No matter who you are, you probably have contacts that could be good
sources of referrals.
And honestly, it’d be crazy NOT to leverage this when you already
have the connections.
Because you don’t have to convince them or even tell them to get
your service.
All you have to do is ask them if they know someone whom they think
NEEDS your service and ask to do you an intro.
So here’s a quick list of people you may already know but not asking a
referral from:
99 Friends and Family — They already know, like, and trust you.
99 Business Owners — This is a gold mine especially if they also sell to
other businesses.
99 Sales People — Same thing. Some of them sell to businesses as well.
99 Other service providers just like you — This is self-explanatory.
99 Former colleagues — Think of that colleague you had who always
seem to know someone.
99 FB/LinkedIn Connections/Email contacts/phone contacts — Duh!
99 Community/Government Leaders — Local non-profits are a
good target. I once did a talk about email marketing in front of 50
local businesses and I didn’t spend a cent because they arranged
everything.
99 Old/Past Clients — If you’re not hitting up your past client
database, you’re definitely missing out.
99 Your ‘virtual’ competitors — You already know I don’t really worry
about so-called ‘competition’ and this is one of the reasons why.
You see, if you know someone offering the same service you have who
are getting a lot of business, chances are, they turn down projects that
are too small or not the right fit.
And your job is to be his/her go-to guy when they are swamped
with work.
That’s it.
For folks that you’ve stayed in regular contact with, this simple message
will do…
MESSAGE 1
Now, for people that you stayed in semi-regular contact with, you can
just say…
MESSAGE 2
***OPTIONAL***
Oh, and I’m also offering a 10% commission for every referral
made so in case you know someone, let me know. :-)
Now if you hadn’t stayed in contact with them for a while you
could say…
MESSAGE 3
Hey [NAME],
The reason I’m asking is I’m looking to help them for free in
exchange for a future case study.
Tweak and adapt to your own voice and personality as you go. You don’t
have to copy it exactly the way I wrote it.
What’s important is that they know WHO you’re looking to work with
and WHAT exactly are you offering.
That’s normal.
It may not automatically mean a referral but will surely get their
attention especially if your market and skill is specific enough.
Which is why it’s important to get your skill and market dialled in
because it makes it easier for them to refer YOU.
STEP 1
Reach Out to people in your NETWORK – Use the templates above
if you want.
What we need to see are ‘actual’ screenshots of the message you sent.
STEP 2
Tag anyone inside this group to do the same.
You will never see a thriving business who doesn’t reach out to would-
be clients.
Heck, even giant fast food chains do everything they can to reach out
and advertise.
What makes us think freelancers are exempted to this rule when
freelancing IS a business?
Everyday I just had to add or connect with at least 10 people (don’t try
to go over 10 for now or FB will block your account).
And when they add or connect with me back, I just send them
this message…
Or…
If they replied or seen my message and just chose to ignore it, I send
them something like this…
“By the way… saw you inside the [name of FB group], and
thought I’d connect. Would love to know what you do.”
Or…
“…saw your post inside the group about [insert what the post
is about] and really liked it. What do you do by the way?”
“Saw your comment inside [insert where you found them]
[insert what the comment is about] and would very much
love to know what you do.”
Now you don’t have to use the exact message as I have above (use your
own voice), but the point is to get them to open up and talk about
themselves.
Let me repeat…
Because once you do, they would then ask you the ‘magic’ question…
STEP 1
CONNECT using LinkedIn or ADD using Facebook with your
target market (the one you identified in Lesson 2) and simply ask them
about what they do.
STEP 2
Tag anyone inside this group to do the same.
Well, to give you a bit of context, I just had a coaching client do this
and after doing 254 requests on LinkedIn, he got 20 booked calls and
TWO new paying clients.
A $5,000 revenue from doing something free.
CONSISTENCY.
So you connected with people in your target market (See Lesson 6).
But what if after all that and they still didn’t ask you the magic
question…
Or…
At this point, if you’ve done your part and NOT talk about yourself,
they’ll pretty much say ‘YES’.
And that’s the time that you want to ask them the Single Most
Important Question which I’ve learned from Ryan Levesque and his
mentor Glenn Livingston.
I designed the LESSONS in such a way that you could always lead
with value first before you ask.
And the beauty of asking them about their problem or struggle is that
it allows you to come back after a couple days and say…
Hey [NAME],
Thanks,
NAME
Here’s an example…
Hey Robert,
Thanks,
And the best way to do that is to deliver what you promised in your
follow-up email or message.
Well, it depends on what kind of service you offer and what they said
their struggle or problem was.
“But John, I’m just a newbie. I don’t know if I can provide value just yet…”
Because now that you’ve asked them what their problem and struggle
is, you can now…
— Come back telling them what you’ve learned in your own words.
In fact, I sent this same advice to a good friend (he’s a fitness coach)
and told him to follow-up and send his prospects who are having
problems with weight loss, a meal plan for the first week.
The result?
2 clients back-to-back.
All because they saw with their very own eyes, that his diet plan doesn’t
involve starving themselves and in fact, gives them leeway to eat their
favorite foods.
Things they wouldn’t be able to realize had he not taken the time to
provide them a taste of what its like to work with him.
Anyhoo…
Going back to the last message, once you gave them a heads-up of
what they’re about to receive, you can reach back to them next week
and say…
Hey [NAME],
Done right…
Once that happens, just invite them to a call and you’re almost as good
as paid.
And if it’s your first time doing the said service or you’ve no idea yet of
what you can do, you can ask…
Either way, you get to sell your services and show what you know
without being salesy.
STEP 1
Check out the Single Most Important Question (see above) and write
your own version based on the service you provide.
STEP 2
Tag anyone inside this group to do the same.
And in the past several days, you’ve seen and heard a lot inside this
group that may change the way you do freelancing — even probably
more than what you’ll get on a paid course.
Prospect outreach…
Those and other freelancing stories that allowed you to see what’s
possible when you treat freelancing as a business.
In fact, some members are already getting RESULTS from the free
lessons alone.
https://www.facebook.com/groups/tfmfreeworkshop/
permalink/248912709111187/
https://www.facebook.com/groups/tfmfreeworkshop/
permalink/248908862444905/
https://www.facebook.com/groups/tfmfreeworkshop/
permalink/248944882441303/
Sadly, all good things must come to an end and I’m writing this post to
tell you about OUR LAST LESSON.
If you noticed, all the lessons we’ve talked about so far is all about you
the getting your prospects attention and inviting them into a call.
And that’s because on Thursday, 9PM, we’re gonna do a one hour and a
half webinar where I’ll show you what the call should be like and how
the proposal is structured so you can get them as clients.
Strictly NO REPLAYS.
STEP 1
Go here to register:
https://zoom.us/webinar/register/WN_oudi4aroTEe_rzGBfgJang
STEP 2
Comment below with ‘DONE’ if you already did. We only have 500
seats available for the call.
Simple.
Case in point?
Did you know that the lessons contained in this workshop was once
part of a masterclass sold for PHP7,500?
Those who DO INVEST are more inclined to take action than those
who do not.
And the last thing I want to happen is for people to take what I’m
gonna teach on Thursday for granted.