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ABSTRACT
The present work studies hiking as tourist activity and its physical and
mental benefits for the tourist. In particular, the study explores the
relative importance of these benefits among the hikers and compare the
importance with the tourists’ perceived experience, that is evaluation of
the benefits. Building on the perception, performance and perceived
quality and benefit literature a survey is carried out at different hiking
sites in the southern part of Norway. The study results show that hik-
ing tours in Norway perform rather well on factors such as physical
benefits, mental benefits, facilitation of trail and slightly lower on
information. Physical benefits are of higher importance than informa-
tion and are also perceived to provide benefits in line with the impor-
tance given. Facilitation of trail is perceived to be of relatively high
importance and the actual experience is rated higher than importance.
Mental benefits is rated to be of most importance among the attri-
butes. The tourists evaluate mental benefits to be somewhat lower than
importance given. Subsequently, practice should focus on how to ensure
mental benefits among hikers and research should seek to understand
INTRODUCTION
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Hiking has long been described as one of the largest segments within
nature-based tourism (Chhetri, Arrowsmith, & Jackson, 2004), and more
and more people are taking part in hiking activities in different geographi-
cal locations (D’Antonio, Monz, Newman, Lawson, & Taff, 2012; Dyck,
Schneider, Thompson, & Virden, 2003; Mason, Suner, & Williams, 2013).
In mountain regions and protected areas hiking is normally the most
important recreational activity (Chhetri et al., 2004; Fredman & Tyrväinen,
2010; Pomfret, 2006), and can provide important tourism revenues for the
local population (Wöran & Arnberger, 2012). In recent years a number of
rural destinations have put huge efforts into facilitating hiking and thus
taking advantage of tourists’ increasing demand for destination experiences
in nature (Den Breejen, 2007) and activities promoting their health and
well-being (Smith & Puczko, 2014). Even though experience quality is
revealed as vital for the tourist (Prebensen, Woo, Chen, & Uysal, 2012)
and hiking is an activity with the potential to stimulate both mental and
physical health and well-being (Bowler, Buyung-Ali, Knight, & Pullin,
2010), little research focuses on the many faceted aspects of hiking from
the customers’ point of view.
Previous research indicates a lack of information on the diversity of
hikers and the changes related to hiking preferences (Hardiman & Burgin,
2011; Rodrigues, Kastenholz, & Rodrigues, 2010; Wall-Reinius & Bäck,
2011). Kay and Moxham (1996) highlight that hiking is greatly influenced
by social, environmental and managerial factors, and that it varies over
time. Wall-Reinius and Bäck (2011) reveal changes in preference among
visitors in northern Sweden from 1980 until 2003. In particular the authors
claim that the visitors tend to have shorter stays and that adventure and
risk taking, marked hiking trails, accessibility and services have become
more important. They argue that destinations that fail to recognize chan-
ging demand patterns risk a decline in attracting visitors (p. 50). As such,
novel information regarding both tourist preferences and their evaluations
regarding hiking experiences are needed.
Hiking as Mental and Physical Experience 171
shows the importance of hiking experience benefits for tourists. The desti-
nations and firms will benefit from this knowledge by receiving insight into
how to streamline their products and develop communication strategies to
attract and meet the needs of hikers.
The present work addresses the following research questions.
1. Which attributes comprise hiking experiences?
2. Which hiking attributes are most important for the tourist?
3. How do customers perceive the hiking tour attributes?
4. What should tourist nature-based destinations offering hiking experi-
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THEORETICAL PERSPECTIVES
Hiking A Definition
Physical activities during vacation are becoming more and more popular
(Douglas & Derrett, 2001), and several rural communities promote nature
in developing attractive activities in order to encourage tourists to visit
their destination. The idea of undertaking a walk through the countryside
for pleasure developed in the 18th century in Europe in the awakening
of the Romantic movement and changing attitudes to landscape and
nature (Ween & Abram, 2012). In earlier times walking generally indicated
poverty, work (e.g. herding) and was also at times associated with
vagrancy. Today, hiking is defined as an appreciative recreational activity
in contrast to hunting and fishing which are defined as consumptive activ-
ities (Dunlap & Heffernan, 1975).
The word hiking is common in the English language, but can be referred
to in different ways such as ‘walking’, ‘trekking’, ‘rambling’, ‘strolling’ and
‘bushwalking’ (Nordbø, Engilbertsson, & Vale, 2014). Bushwalking is a
term and activity of Australian origin. In Canada and the United States
hiking is the preferred term for a long, vigorous walk, usually on trails and
in the countryside, while the term walking is used for shorter, particularly
Hiking as Mental and Physical Experience 173
urban walks. In the United Kingdom and Ireland the term walking is used
to describe all forms of walking, whether it is trekking in the Himalayas or
a walk in the park. The word hiking is also sometimes used in the United
Kingdom, along with rambling, hillwalking and fell walking. In New
Zealand tramping is used to describe a long, vigorous walk or hike. Hiking
has turned into a popular activity with an extensive number of hiking orga-
nizations worldwide. Based on the definitions of Svarstad (2010) and
Nordbø et al. (2014), hiking in the context of this paper is understood as
an outdoor activity which consists of shorter or longer walks (from less
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In line with the study by Lee et al. (2002), Kim, Lee, and Klenosky
(2003) identify push and pull factors influencing decisions to visit Korean
national parks. The study by Kim et al. also examines the pattern of inter-
relationships among the push and pull factors. The findings from the study
show four push factors: ‘family togetherness and study’, ‘appreciating nat-
ural resources and health’, ‘escaping from everyday routine’ and ‘adventure
and friendship’, where ‘appreciating natural resources and health’ was the
most important factor. Furthermore, the study reveals three pull factor
domains: ‘key tourist resources’, ‘information and convenience of facilities’
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tion in patients suffering from high-level suicide risk. Svarstad (2010, p. 97)
highlights that in terms of mental health three metaphors tend to reappear,
where the first one is that hiking allows the respondents to disengage or
detach the mind. The second metaphor is that hiking recharges the batteries
and that nature experiences allow for such a restoration. The third meta-
phor is the notion of hiking as an act of mental purification. All the meta-
phors are a sort of counterweight to the respondents’ everyday lives which
are perceived as hectic and full of time limits and appointments. Svarstad
highlights that many of the respondents in her study interpret hiking as a
source of pleasure and that feelings of happiness related to hiking provide
an important motivation. Hiking provides an opportunity for reflection
and contemplation, and respondents also emphasized peace and quietness
as important mental attributes related to hiking.
The second of Svarstad’s categories is labelled the simple outdoors dis-
course. In the recreation category hiking provides a means for individuals
to better adjust to life in modern society, while in the category of the simple
outdoors discourse, respondents see hiking as an alternative to modern
society (p. 98). The critique is especially concentrated around hiking as a
way of life that provides ‘real luxury’ in contrast to luxury as material
wealth, and the lack of freedom regarding the use of one’s own time in
modern society. Respondents also express concern for the conservation of
nature which grows out of a strong sense of unity with nature.
The third of Svarstad’s categories focuses on how respondents establish
linkages to the past and to earlier ways of living in the landscapes where
they go hiking, as such a sort of authenticity claim. Several of the hikers
highlight the importance of passing on the sense of belonging to their chil-
dren and grandchildren by taking them out hiking.
Based on the studies presented above, it can be hypothesized that hiking
trips as a significant nature-based tourism activity can be linked to pull and
push factors, as well as body- and mind-related motivations.
Hiking as Mental and Physical Experience 177
RESEARCH METHOD
Study Sites
in order to include a broader range of hikers. The empirical data was col-
lected during the summer of 2014 on-site at the four trails. A structured
questionnaire including quantitative measures and a few open and qualita-
tive questions were handed out to the hikers. Combining a qualitative and
a quantitative approach is a common strategy to increase the credibility of
the research (Decrop, 1999; Mehmetoglu, 2004). Approximately 720 ques-
tionnaires were handed out and 683 valid questionnaires were returned
resulting in a response rate of approximately 95%. The return rate was
lowest at Gaustatoppen where the number of hikers was highest (many
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Measurements
the total attributes to 20. The respondents in the present survey, hiking
tourists in southern Norway, were asked to state their views on importance
and evaluation using a five-point Likert-type scale: 1 = not important, 5 =
very important, and 1 = not at all satisfied, and 5 = very satisfied,
respectively.
The data were analysed using various analysis techniques. First, frequency,
mean and standard deviation were calculated to examine visitors’ demo-
graphic profiles and their subsequent responses. Then the mean scores of
the 18 importance and evaluation ratings were computed. Cronbach’s
alpha was calculated to test the reliability for the tourist overall rating of
importance and evaluation measures for the hiking experience: importance
and evaluation. The alpha value for the importance of facilitation of the
trail is 0.85, and for the evaluation of facilitation of trail is 0.83. The alpha
values for importance and evaluation of physical benefits were both 0.86.
Mental benefits gives alpha values for importance and evaluation as 0.86
and 0.85, respectively. And information revealed alpha values of 0.77 and
0.81 for importance and evaluation.
A paired sample t-test, using the SPSS version 21, was conducted to test
the mean differences between importance and evaluation of attributes. The
paired-samples t-test method evaluates whether the difference between the
means of the variables, that is importance and evaluation, is significantly
different from zero (Green, Salkind, & Akey, 2000). The t-values and
mean-difference scores are reported. The traditional χ2 fit tests is reported.
RESULTS
for both scales, and the results show the same structure for both situations.
Two items were pulled out due to low factor loadings: Fresh air and Learn
about local culture and nature. Computing factor scores helps to avoid the
multicollinearity effects of the model due to possibilities of high intercorre-
lations among items.
The factor analysis of the 18 (initially 20) items explain 64% and 66% of
variance for the importance and evaluation scale, respectively. Tables 1 and
2 present the factor analysis results of questions regarding importance and
evaluations of hiking, respectively. Based on the correlations the factors
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attributes, successively (Table 3). Altogether, two of the four hiking attri-
butes have a statistically significant difference in terms of importance versus
evaluation: mental benefits and facilitation of trail.
Importance Evaluation
ns = not significant.
*p < 0.05.
Discussions
The most important factors for the hikers are mental benefits and facilita-
tion of the trail. The least important factor is information. Evaluation of
the mental benefits was rated significantly lower than the importance of
mental benefits. The facilitation of the trail was rated significantly higher
for evaluation than importance. As information and physical benefits show
the same scores for importance as for evaluation, the destination tourism
system including trail management should not focus on enhancing or redu-
cing the quality of these factors. As the hikers gave higher ratings to the
evaluation than the importance of the facilitation of the trail they could
even reduce the focus on the trail to a certain degree. The main issue is to
ensure that the tourists evaluate the mental benefits in line or above the
importance given to this factor.
Hiking as a physical activity is also highly correlated to mental benefits
among the hikers. As the mental factor is measured by the four items: get
away from the duties of everyday life, enjoy the landscape, peace and quiet,
and restore mental energy, the tourism industry may start focusing on these
elements in order to fulfil the preferences of tourists even better.
CONCLUSION
seem to have increased in importance for tourists. This is in line with pre-
vious research highlighting the mental aspects of nature-based experiences
(Bowler et al., 2010; Tiyce, 2008).
The present study reveals several interesting and useful managerial
insights and implications for nature-based tourist destinations and for tour-
ist firms offering hiking tours. Subsequently, the paper contributes to man-
agement by integrating theory and empirical data to investigate the
potential tourist evaluation importance gap.
Altogether, the study results show that hiking tours in Norway perform
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NOTE
1. Other studies of hikers tend to show a higher percentage of males
(e.g. Hardiman & Burgin, 2011), while the tendency for hikers to be highly edu-
cated, and a higher share of well-educated individuals is documented in a number
of other studies as well (Pedersen, 1995; Wall-Reinius & Bäck, 2011).
184 INGEBORG NORDBØ AND NINA K. PREBENSEN
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