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© STRENGTHS & WEAKNESS ANALYSIS WORKSHEET

C
o
p
y IMPORTANCE PERFORMANCE
TOTAL
r High Med Low Force +/- Flaw
i MARKETING
g Business reputation
h Market share
t Products quality
Services quality
E Cost efficiency
n Distribution efficiency
v Promotion efficiency
i Sales force efficiency
s Innovation efficiency
i Geographic coverage
o
n
FINANCES
C Cost & availability of capital
o Cash flow
r Financial stability
p
o PRODUCTION
r Production facilities
a Economies of scale
t Production capacity
i Personnel
o Timely delivery
n Technical competencies
.
ORGANIZATION
2 Visionary leadership
0 Devoted employees
0 Entrepreneurial and
2 intrapreneurial orientation
. Speed of reaction
A
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l

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