Agenda

1. Overview of Arré – Reach, Distribution, Brands, Awards

2. World of Arré

3. Upcoming Content Plan

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Overview of Arré

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Arré: A multi-format multi-media canvas of ORIGINAL content
VIDEOS READS AUDIO DOODLES

The Graveyard Shift

CREATING NEW FORMATS, RE-IMAGINING TRADITIONAL FORMATS

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New distribution avenues : Arré is currently distributed across
platforms that reach >200mn people
Arré Platform VIDEO

RESPONSIVE SITE YOUTUBE SONY LIV NEW SHARE IT

ANDROID APP FACEBOOK IN CABLE/ DEN (Linear Channel

AIRLINES NEW
Coming Soon)

IOS APP YUPP TV NEW Snapchat Discover READS & DOODLES

TF1 XTRA (FRENCH TV NETWORK)

• Crossed 2.8 million monthly OLA PLAY UC NEWS
VBOX7 (BULGARIA)
uniques & 5.8 million
monthly Pageviews on
arre.co.in VODAFONE PLAY JIO CINEMA HIKE MESSENGER

• Video views have crossed

AMAZON FIRE TV JIO TV (Channel) JIO MAGS
200 million across platforms

• YouTube subscribers approx

NEW TATA SKY NEW DAINIK BHASKAR YAHOO
1,300,000

• Arré Page Likes on AMAZON PRIME

Facebook are approx 1.7
IFLIX NEW
(Coming Soon) AUDIO
million
HOTSTAR + STAR PLUS NEW SAAVN + Apple Podcasts 5
NEW MX PLAYER NEW 5
(Coming Soon)
The ‘Attitudinally’ millennial
OUR CORE AUDIENCE:

• Our brand stands for the ‘attitudinally young’, digital, urbane audience with a propensity to
attract premium advertising and/or pay for quality content.

• Audiences that are not just ‘millennial’ in age but also in behavior.

• Demographically, the core audience falls within the 18-34 year age group, living in the top 45
markets of India, across the A and B socio-economic classes.

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Creating large scale shows & podcasts for the leading OTT and linear (TV) platforms in India

+ + +

A 9-part comedy series -

13 part series – A Love Story in the Monica 0 My Darling
Time of War.
+
-Hotstar’s largest original show. Will Planned for launch in late 6 more in
also stream on Arré after a window 2019 the
period.
pipeline
Planned for launch in late 2019
Launch of the Arré platform (arre.co.in and Arré apps)

● The Arre platform has

consistently added users
CEOgiri Launch over the last year
● High Engagement:The
average time spent by
users is 8-9 minutes for
video and 3 minutes
while reading articles
● As a rapidly growing
platform we will cross 5
million uniques in 2019

Arre.co.in unique visitors crossed the threshold of 1mn unique visitors in Feb’18
 Founder Team/Core Management Team

Ajay Chacko Sanjay Ray Jaideep Singh

B. Saikumar
Chaudhuri (RayC) Director
Founder / MD Co-Founder / CEO
Co-Founder / Creative Director • Ex – SVP & Management Team
• Ex-Group CEO, Network • Was COO, Network 18 Member of Viacom18
18 • Was Co-Founder, Network 18
• Built the News and • 15+ years of experience in Media
• Sai has spent over 15 Infotainment brands at • Career spanning 25 years, and Entertainment.
years at Network18, Network 18 (History TV18, CNBC producing over 50 shows across
TV18, CNN-IBN, Forbes India genres • Worked on launching MTV
scaling a Single channel Roadies, MTV Coke Studio, MTV
etc). • Creator of Shows such as Amul
company to a content Unplugged, MTV Splitzvilla, Vh1
• Worked at IL&FS, Sharekhan, India Show, Bhanwar etc. Supersonic, MTV Video Music
powerhouse of $1 billion
Indian Express Group Awards.
market capitalisation

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Around the World in 15 Awards
Our Brand Partnerships & Integrations - Our brand partnerships are seamlessly integrated into the
story/format of the Content.

60 + Clients on Deep Content Initiatives and 150+ advertisers on digital inventory

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The World Of Arré

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 Summary of Upcoming Slate & Areas of Brand Collaboration
Non Fiction | Contextual
Content |
Non Fiction |
Contextual Content
Short Format | Sketches
Passion-point Led Video IPs
Music | Outdoors |
Food
Multi-Media Videos – Short
Verticals Form

Hindi Fiction
Voice of Arre |
A.I.SHA S3 Editorial
Official CEOgiri S 3
Madras Dhaba
Tathastu
The Break Up Text, Doodles,
Shows .
Mini-Docus

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Video | Short Format Contextual Videos & Sketches

• Arré offers a world of short format

original content that is fresh, millennial
and contextual.

• Arré’s Popular Short Format IPs- such as

Fitoor Mishra, Inside the Phone Series,
What’s Up with and Uninvited have been
much appreciated by highly engaged
audiences and have developed an
enthusiastic fan base over time.

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 Arré Originals- A
World Of Original
Content Across
Genres
• Arré is known for the creation of7 Original
Webseries over a short span of 2 years.

• Arré’s Popular IPs- Official Chukyagiri /CEOgiri

and A.I.S.H.A- My Virtual Girlfriend have won
global awards and captivated the millennial
audiences

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 Arré Doodles: A Thousand and One Words

• Our doodles are more than just cartoons,

they are statements

• They capture the pulse of a conversation, or

a trending topic, in one single frame

• The low turnaround time allows Doodles to

be one of our most popular formats for
highly contextual topics

• Brands have a wide selection of Doodle

formats to pick and choose from.

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Arré Reads: Making People Read
Again
• In a world of memes and listicles, Arré offers
Text Pieces like stories, essays, social
commentary

• Our content is through the Arré lens -

Insightful, Humorous and Opinionated

• Arré Reads has always had its finger on the

millennial pulse.

• Our stories speak of love, sex, current affairs,

movies, entertainment and cultural trends

• We promise great long & short form content

with zero click-bait! – all delivered in the Arré
voice

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Arré Originals

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10 New Original Shows this year on Arré
With 10 Original shows lined up for release this year, Arré partners with MX Player, a Times Internet
Limited property, to exclusively stream 7 shows
2 shows are set to release this month - Season 3 of A.I.SHA + Tathaastu
MX Player - Large captive based of users → 65mn Daily Active Users

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A New Arré Original: Tathaastu
We live in the times when there is an app for almost
everything…and for what an app can’t do we have
Tathaastu.

● Tathaastu, a successful start-up which

claims to grant customer wishes –
whatever they may be.

● It is the brain child of Dev Awasthi a tech

Genius who operates remotely from his
silicon valley office.

● We zoom into the everyday lives of seven

Tathaastu employees and their bizarre
and humorous encounters as they try to
keep their promise of delivering happiness
to their customers.
● Trailer link: https://youtu.be/RT0uo7UnaK4
A.I.SHA My Virtual Girlfriend - Season 3
A.I.SHA My Virtual Girlfriend is an Indian drama-mystery, digital
sci-fi thriller web series which revolves around the story of a
relationship between Sam, a genius app developer, and a
woman. Only, the woman is the first-of-its-kind Artificial
Intelligence Simulated Humanoid Assistant (A.I.SHA). Things take
a turn for the worse when A.I.SHA develops a mind of her own.

Season 3 Trailer: https://youtu.be/UTsTqV6aD5I

Season 1 and 2
Views: 30 Mn+
Engagement: 500K+

The series has over 75 MN Impressions

Distributed on Partner Networks reaching over
200MN
Arré Reads and Doodles

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Scaling up Arré’s well established Editorial and Graphic Solutions

HIGH-FREQUENCY TEXT
CONTENT: 500
Pieces/Month
HIGH-FREQUENCY
GRAPHIC CONTENT: 60-75
Pieces/Month

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Arré Short Format Videos

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Scaling up Arré Sketches – by leveraging topical/contextual conversations and
trends

SCALING UP
CONTENT: 20
Pieces/Month
Scaling up Arré Short Format IPs – by leveraging topical/contextual
conversations and trends

SCALING UP
CONTENT: 20
Pieces/Month
across formats

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Arré Audio- Podcasts

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Scaling up Arré Audio– by leveraging topical/contextual conversations
Upcoming Podcasts- Festive Themed (Diwali), Love Stories, Slice of Life Podcasts

SCALING UP
CONTENT: 20
Confessions of a Spa How I smuggled smack into Tihar Pieces/Month
Therapist

I Cut Dead People for a living

THANK YOU

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