ABM 128: PRINCIPLES OF MARKETING – POINTERS

TEST 1 – MULTIPLE CHOICE - 10 POINTS – 10 ITEMS

 CONCEPT AND THEORIES OF MARKETING

TEST II – MCQ – TRU OR FALSE – 40 POINTS – 20 ITEMS

 CONCEPT AND THEORIES OF MARKETING BUT APPLY ANALYTICAL THINKING

TEST III – MCQ – SITUATIONAL ANALYSIS – 30 POINTS – 10 ITEMS

 STUDY ON THE APPROACHES OF MARKETING AND CONCEPT OF MARKETING

 THE Cs OF MARKETING ORGANIZATION

TEST IV – ESSAY – 20 POINTS – 1 ITEM

 IT HAS SOMETHING TO DO OR IN RELATION WITH THE SECOND PERFORMANCE TASK

FOCUSES ON THE CUSTOMER RELATIONSHIP: CUSTOMER SERVICE.

Note: kindly study the powerpoints I gave and posted in your fb group per class.

Thank you and God Bless!

Sir BERT 